1D0-623無料問題集「CIW Social Media Specialist」

質問 1

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

（A）The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.

（B）An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

（C）The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.

（D）The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.

正解：C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 2

Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?

（A）Graphic design cost, membership fee. pay-per-click fee and total clicks made.

（B）Total budget amount, pay-per-click fee and total clicks made.

（C）Employee compensation, cost of goods sold and pay-per-click fee.

（D）E-commerce site listing fees. Wet* site development costs and pay-per-click fees.

正解：A 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 3

A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?

（A）Context; most if the posts were complaints about product performance.

（B）Confidence the combined data had insufficient certainty.

（C）Complexity, data from multiple sources was poorly matched and imprecise.

（D）Choice the company used an inadequate data analysis system

正解：A 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 4

Alice works in social media marketing for an established online shoe company. The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?

（A）Development

（B）Implementation and measurement

（C）Preparation

（D）Planning

正解：D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 5

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

（A）A large financial services company providing payroll processing

（B）A car manufacturer that makes trucks, sedans and hybrids

（C）A political campaign for mayor of a large city

（D）A circus performance troupe that travels the country

正解：C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 6

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

（A）Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls

（B）Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.

（C）Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

（D）Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls

正解：D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

1D0-623 無料問題集「CIW Social Media Specialist」

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