310-101無料問題集「Facebook Advertising Core Competencies」

質問 1

A client is looking to combine a TV campaign with flights before and after on Facebook. What would the size of the target audience need to be in order to run a Reach and Frequency campaign?

（A）At least 50,000

（B）At least 500,000

（C）At least 100,000

（D）At least 200,000

正解：D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 2

An online travel agency has started using Facebook Ads. The owner wants to know whether he should pay an agency to set up a Facebook Pixel as they are suggesting. Which of these would be a benefit of going ahead with the recommendation and setting up the Facebook Pixel?

（A）Measure the results

（B）Reach the right people

（C）These are all benefits of using the Pixel

（D）Drive more sales

正解：C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 3

What would be the optimal range for effective A/B testing in a Facebook campaign?

（A）2-20 days

（B）7-28 days

（C）5-30 days

（D）3-14 days

正解：D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 4

What should the call-to-action on your Facebook Page aim to do?

（A）Align with your business goals

（B）Simplify the customer journey

（C）Maximise ROI

（D）Achieve as many clicks as possible

正解：A 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 5

Which of these is not one of the benefits for advertisers who are running Lead Ads?

（A）Mobile optimisation

（B）Users cannot control the information that they share

（C）User info is pre-populated

（D）Easier navigation

正解：B 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 6

A client is keen to share the URL to his newly created Facebook Page in his marketing material. How many likes will his page need before you are to create a custom username for a Facebook Page?

（A）At least 100

（B）At least 50

（C）At least 25

（D）There is no minimum

正解：C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 7

What does using Facebook Video Ads to complement a TV campaign enable?

（A）To reach a younger demographic which are harder to reach on TV

（B）It ensures an improved ROI

（C）Lower cost per acquisition

（D）It guarantees higher TRP

正解：A 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 8

What is ROAS an acronym for?

（A）Reach of Ad Set

（B）Reach of Ad Spend

（C）Return on Ad Spend

（D）Return on Ad Set

正解：C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 9

Which three factors are considered when Facebook decide which Ad wins the auction?

（A）Ad quality and relevance, Quality score, Advertiser bid

（B）Advertiser bid, Estimated action rates, Ad quality and relevance

（C）Estimated action rates, Quality score, Advertiser bid

（D）Advertiser bid, Competitor bid, Quality score

正解：B 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 10

Which problem does Atlas solve?

（A）Cookie expiration

（B）Shopping cart abandonment

（C）Low click-through rates

（D）Cross device fragmentation

正解：D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

310-101 無料問題集「Facebook Advertising Core Competencies」

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