MCE問題集を掴み取れ！[最新2022]Marketo試験合格させます
MCE試験問題集PDF正確率保証と更新された問題
質問 42
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
- A. All leads who have not exhausted content in the entire program.
- B. All leads who have exhausted content in the entire program.
- C. All leads in the program with an engagement score higher than 5.
- D. All leads who are in the first stream of the program.
正解: B
質問 43
Which field should a marketer use to pause emailing to a lead?
- A. Blacklisted
- B. Marketing Suspended
- C. Email Suspended
- D. Unsubscribed
正解: B
解説:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/What-is-the-best-way-to-rest-leads-or-suspend- communication/m-p/122917
質問 44
A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?
- A. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region
- B. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales
- C. Implement a global scoring model that uses the weighted average of both of the provided scores
- D. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region
正解: C
質問 45
Which type of leads will receive a non-operational email?
- A. Blacklisted leads
- B. Marketable leads
- C. Unsubscribed leads
- D. Marketing suspended leads
正解: C
質問 46
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?
- A. Webinar Channel
- B. Email Blast
- C. Tradeshow Channel
- D. Roadshow Channel
正解: A
質問 47
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text ":default=there"?
- A. To avoid an error message from showing if the field Company is empty
- B. To avoid an error message from showing if the field First Name is empty
- C. To populate the first name field with "there" if the field First Name is empty
- D. To display "there" in the email if the field First Name is empty
正解: B
解説:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/ td-p/186296
質問 48
Where can you manage program report subscriptions? (Choose two.)
- A. In the Subscriptions tab of the report in Marketing Activities
- B. In the Subscriptions tab in Marketing Activities
- C. In the Subscriptions tab in Database
- D. In the Subscriptions tab in Analytics
正解: B,D
質問 49
In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:
Which logic will apply for a lead to qualify for this Smart Campaign?
- A. The lead must fill out the selected form, and visit the selected web page, and have an industry of
"Marketing". - B. The lead must have an industry of "Marketing" or both fill out the selected form and visit the selected web page.
- C. The lead must have an industry of "Marketing" and either fill out the selected form or visit the selected web page.
- D. The lead must fill out the selected form, or visit the selected web page, or have an industry of
"Marketing".
正解: B
質問 50
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?
- A. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"
- B. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
- C. Create a form submission list in the Design Studio
- D. Create a Landing Page Performance Report
正解: B
質問 51
The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?
- A. Leads by Revenue Stage
- B. Revenue Explorer Report
- C. Program Performance Report
- D. Lead Performance Report
正解: D
質問 52
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?
- A. My Tokens
- B. Smart List
- C. Setup
- D. Email Script
正解: C
質問 53
What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?
- A. An approved snippet
- B. Smart lists
- C. System tokens
- D. An approved segmentation
正解: A
質問 54
Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)
- A. Create an email that includes the {{webinar.link URL}} token
- B. Create an email that includes the {{member.webinar URL}} token
- C. Change the form settings to operational
- D. Create a smart campaign using the Fills Out Form trigger
- E. Add a new My Token to the program called {{my.webinar URL}}
- F. Create a smart campaign using the Send Alert flow step
- G. Change the email settings to operational
正解: B,D,G
質問 55
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?
- A. A lead token for the lead's first name
- B. A text token for the link to a displayed image
- C. A text token for the link to the content
- D. A styled rich text token for the subject line.
正解: C
質問 56
What needs to be done to track the success of programs using a custom channel?
- A. Ensure that program statuses are being updated
- B. Include a "Responded" program status
- C. Ensure forms are local to the program
- D. Upload the list of attendees to a list in the program
正解: A
質問 57
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