MCE実際の問題解答PDFには100%カバー率リアル試験問題 [Q18-Q42]

MCE実際の問題解答PDFには100%カバー率リアル試験問題

MCE試験問題解答

Marketo MCE 認定試験の出題範囲：

トピック	出題範囲
トピック 1	Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar Import lists needed for marketing programs
トピック 2	How to send out an email when a lead fills out a form: Email Auto Response Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
トピック 3	Define a foldering and naming protocol consistent with Marketo’s best practices Configure fields for data integrity Create a Program Channel
トピック 4	Set up a logical, scalable foldering system: Understanding Local Assets in a Program Upload images and files, or grab them from the web
トピック 5	Event Management with Marketo: Understanding Event Programs What are my leads doing: How to Review the Activity Log
トピック 6	Identify junk data, learn about merge de-dupe:Working with Duplicate Leads Control your Lead Database: Data Management
トピック 7	Working with Channels: Create a Program Channel Check a lead’s activity: Reviewing Lead Details

質問 18
Which two statements differentiate smart lists from segmentations? (Choose two.)

A. Snippets can be dynamically changed based on segmentation.
B. A lead can exist in multiple segments within the same segmentation.
C. A lead can exist in multiple smart lists.
D. Smart lists can only generate information on the lead for the past 90 days.
E. Snippets are created from smart lists.

正解: A,C

質問 19
What is a reason to include a text version with an HTML one when sending an email?

A. Text emails offer a better user experience than HTML.
B. Some email clients can only receive text emails.
C. Text emails have higher delivery rates than HTML.
D. Including a text version makes it more likely for people to click.

正解: D

質問 20
What is one difference between segmentations and smart lists?

A. Segmentations can be used to create dynamic content while smart lists cannot.
B. A lead can exist in multiple segmentations but not in multiple smart lists.
C. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
D. Smart lists can be used in smart campaigns while segmentations cannot.

正解: A

解説:
Explanation
Explanation/Reference: https://gosolomon.com/mce-study-guide-targeting-personalization/

質問 21
What is one difference between segmentations and smart lists?

A. Segmentations can be used to create dynamic content while smart lists cannot.
B. A lead can exist in multiple segmentations but not in multiple smart lists.
C. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
D. Smart lists can be used in smart campaigns while segmentations cannot.

正解: A

解説:
Explanation/Reference: https://gosolomon.com/mce-study-guide-targeting-personalization/

質問 22
How is Marketo different from an email service provider (ESP)?

A. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
B. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
C. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
D. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

正解: C

解説:
Explanation/Reference: https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and-marketing- automation.html

質問 23
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?

A. The report will return an error for cost per success.
B. The report will identify the first program status as a success and calculate based on that.
C. The report will return a null value for cost per success.
D. The report will identify the last program status as a success and calculate based on that.

正解: C

質問 24
How is Marketo different from an email service provider (ESP)?

A. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
B. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
C. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
D. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

正解: C

質問 25
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO- friendly and needs to be changed.
How can the URL of the landing page be changed?

A. URL Builder > SEO URL
B. Rename URL > SEO link
C. Landing Page Editor > Change URL
D. URL Tools > Edit URL Settings

正解: D

解説:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Change+the+Landing+Page+URL

質問 26
A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program.
Which two settings must be configured for this test? (Choose two.)

A. Winning criteria
B. Champion/Challenger
C. Segment size
D. Sample size
E. Dynamic content

正解: C,E

質問 27
An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?

A. Changes to the engagement program cadence
B. Lead score
C. Email performance
D. Contribution to the engagement score

正解: A

質問 28
What is one difference between segmentations and smart lists?

A. Segmentations can be used to create dynamic content while smart lists cannot.
B. A lead can exist in multiple segmentations but not in multiple smart lists.
C. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
D. Smart lists can be used in smart campaigns while segmentations cannot.

正解: A

質問 29
Given the webinar program statuses below, which of the statements is true?

A. Once members are marked as "Registered", they cannot move to "Invited".
B. Once members are marked as "Attended", they cannot move to "Attended On-demand".
C. Once members are marked as "Registered", they cannot move to "Waitlisted".
D. Once members are marked as "Attended", they cannot move to "No Show".

正解: B

質問 30
The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?

A. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.
B. Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.
C. Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.
D. Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

正解: A

質問 31
Which type of score should sales look at to identify purchasing authority?

A. Demographic
B. Account
C. Engagement
D. Behavioral

正解: A

質問 32
What is the difference between hard bounces and soft bounces?

A. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.
B. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.
C. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.
D. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.

正解: A

解説:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Hard+and+Soft+Bounces+in+Email

質問 33
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?

A. My Tokens
B. Smart List
C. Setup
D. Email Script

正解: C

質問 34
A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?

A. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region
B. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales
C. Implement a global scoring model that uses the weighted average of both of the provided scores
D. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

正解: C

質問 35
On a People Performance report, how is timeframe restricted?

A. Created Date
B. Both a and c
C. Sent Date
D. Date of Activity

正解: C

解説:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036

質問 36
Which type of score should sales look at to identify purchasing authority?

A. Demographic
B. Account
C. Engagement
D. Behavioral

正解: A

解説:
Explanation/Reference: https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf

質問 37
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

A. When sending a newsletter email with an email program
B. When setting the stream cadence in an engagement program stream that contains only email assets
C. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
D. When sending an invitation email with a batch smart campaign in an event program
E. When sending a confirmation email with a trigger smart campaign in a default program

正解: C,D

質問 38
What should be used to make program acquisition automatic?

A. Hidden form fields
B. Global landing page
C. Global form
D. Local landing page

正解: D

質問 39
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?

A. My Tokens
B. Smart List
C. Setup
D. Email Script

正解: C

解説:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Example-Lead-Scoring-Programs/td-p/128792

質問 40
A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.
What is required to begin sending emails?