200-101 無料問題集「Facebook Certified Marketing Science Professional」
A car manufacturer discovers that the purchase journey is typically one-year long, involves several media channels and is followed by a dealership visit that ends with a purchase at the dealership. Historically, sales are mostly influenced by the quality of the customer service experience. The manufacturer has a KPI of driving incremental customers to its website.
What measurement solution should be used?
What measurement solution should be used?
正解：A
解答を投票する
A new energy beverage brand needs to measure its upcoming digital campaign using experimental design. The campaign will run through an ad network that specializes in delivering ads to the most suitable audiences according to the message that is being communicated. When approaching a measurement partner, it learns that their suggested methodology has the following characteristics:
* Splits the intended audiences into two groups: A and B
* Group A will be shown the brand's advertising
* Group B will be shown a public service announcement instead of the brand's ad
* A survey with at least 500 respondents per group will then be conducted focusing on brand favorability
* The scores will be compared between both groups
What should the brand manager expect from this experimental setup?
* Splits the intended audiences into two groups: A and B
* Group A will be shown the brand's advertising
* Group B will be shown a public service announcement instead of the brand's ad
* A survey with at least 500 respondents per group will then be conducted focusing on brand favorability
* The scores will be compared between both groups
What should the brand manager expect from this experimental setup?
正解：A
解答を投票する
An analyst reviews Conversion Lift test results mid-flight and has the option to take action immediately. The conversion cycle for this advertiser is 14 days, and the advertiser is running a multi-cell Conversion Lift test with equal budgets between both cells:
* Strategy A: Auction buying; Automatic Placements
* Strategy B: Auction buying; Facebook News Feed only
After the first day, the results are as follows:
* Strategy A: Automatic Placements: 12 conversions
* Strategy B: Facebook News Feed only: 14 conversions
What should the analyst recommend?
* Strategy A: Auction buying; Automatic Placements
* Strategy B: Auction buying; Facebook News Feed only
After the first day, the results are as follows:
* Strategy A: Automatic Placements: 12 conversions
* Strategy B: Facebook News Feed only: 14 conversions
What should the analyst recommend?
正解：A
解答を投票する
A financial services brand is launching a new tagline. The primary goal is to drive cost-efficient leads. The brand also wants to prove that its audience is able to associate the new tagline back to the brand. The brand uses both the Brand Awareness and Lead Generation campaign objectives.
A multi-cell test was launched to measure how effectively its campaigns increased message association and drove leads. Eighty percent of the budget that was measured during the time period was allocated toward the Brand Awareness objective. The results estimated a significant lift in message association but flat results on leads.
Which action should the brand take to meet its primary goal?
A multi-cell test was launched to measure how effectively its campaigns increased message association and drove leads. Eighty percent of the budget that was measured during the time period was allocated toward the Brand Awareness objective. The results estimated a significant lift in message association but flat results on leads.
Which action should the brand take to meet its primary goal?
正解：C
解答を投票する
A food delivery company launches a campaign to attract new subscribers. An advertiser creates two types of video ads: educational and promotional.
The educational video ads focus on increasing people's awareness of the brand. The video ads reach an audience of people, ages 18-50. Previous purchasers and active subscribers are excluded. The ads are also delivered to a Lookalike Audience based on current customers.
The promotional video ads include promotional codes that encourage new subscriptions and are delivered to people who engaged with the earlier ads. The advertiser launches the ads a few weeks before operating in new markets so the company can develop a pool of customers who are ready to receive the product when operations start.
Which metric should be the primary KPI to determine the causal effectiveness of the Facebook ad campaign?
The educational video ads focus on increasing people's awareness of the brand. The video ads reach an audience of people, ages 18-50. Previous purchasers and active subscribers are excluded. The ads are also delivered to a Lookalike Audience based on current customers.
The promotional video ads include promotional codes that encourage new subscriptions and are delivered to people who engaged with the earlier ads. The advertiser launches the ads a few weeks before operating in new markets so the company can develop a pool of customers who are ready to receive the product when operations start.
Which metric should be the primary KPI to determine the causal effectiveness of the Facebook ad campaign?
正解：A
解答を投票する