If you are looking to launch a nationwide brand awareness campaign specifically targeting mobile users, how can audience insights segment Facebook's data to assist your preparatory analysis?
A business owner thinks the costs of his Facebook Ads reaching his target audience are increasing. Which metric would need to be assessed to confirm this assumption?
You are working on a project for a small business that retails sunglasses and wants to establish a Facebook Page. The business only sells the products online and delivers across Europe. What is the correct page category for the business?
A national office supplies brand needs to reach 75% of its target market within the first two weeks of the school term. They have a £500,000 budget set aside to achieve this. What is the recommended bidding option?
An e-commerce advertiser is looking to achieve the maximum number of sales from a link campaign. What would be the most efficient way for them to optimise?