410-101無料問題集「Facebook Certified media buying professional」

質問 1

A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

（A）You should unpublish the post and re-publish it as an ad.

（B）You should make sure the campaign has not ended.

（C）Create a new campaign with video view as the campaign objective.

正解：C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 2

Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

（A）Branding campaigns usually perform better when optimized through CPM than CPA.

（B）Reach and frequency will ensure the lowest cost per reach and cost per person impacted.

（C）Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.

（D）For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.

正解：A、B、C、D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 3

What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

（A）Predictability and control over frequency.

（B）Define how much you want to spend each day.

（C）Include Instagram as placement.

（D）Launch marketing campaigns to customer databases.

（E）Predictability and control over reach and CPM.

正解：A、B、C、E 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 4

You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

（A）Impression

（B）Reach

（C）Revenue per user

（D）Avg. Order Per User

（E）CPM

（F）CPC

正解：A、B、C、D、E 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 5

What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

（A）Advertiser changes in audience, budget, placement, schedule, and optimization goals.

（B）Pacing system you set up.

（C）Facebook Auction.

（D）Whether you use Facebook Manager or the Fan Page to run ads.

正解：A、B、C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 6

You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

（A）You have to create additional events in order to categorize each blog post.

（B）It is not possible to do what your client is requesting.

（C）You have to use Facebook pixel parameters in order to categorize each blog post.

正解：C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 7

What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

（A）You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

（B）You should see who from that customer base is also connected to your client's fan page.

（C）You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

（D）You should go into location and see where current customers are really from.

正解：A、C、D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 8

You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

（A）Has a fixed long 45 days attribution window

（B）Uses the ContentView event, so it's available as part of the Facebook pixel base code

（C）Can occur multiple times per link click / view

（D）Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

（E）Uses the PageView event, so it's available as part of the Facebook pixel base code

正解：D、E 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 9

Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

（A）You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.

（B）You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

（C）You should first do a custom audience with the database, and then, a similar audience optimized for similarity.

（D）You should first do a custom audience with the database, and then, a similar audience optimized for reach.

正解：B 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 10

You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

（A）You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.

（B）You need one campaign and four ad sets since you have 4 different variables at the ad set level.

（C）You need 1 campaign with 8 ad sets and 1 ad for each.

（D）You need two campaigns and four ad sets since you have 4 different variables at the ad set level.

正解：B 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 11

Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

（A）Only use Instagram placement for the video ad

（B）Add text to convey the message without sound

（C）Move the initial branding mention towards end of video

（D）Change the aspect ratio to square to increase visibility in the feed environment

（E）Shortened the video

正解：B、E 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

410-101 無料問題集「Facebook Certified media buying professional」

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