410-101無料問題集「Facebook Certified media buying professional」

質問 1

Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

正解：B 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 2

You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.

（A）Configure your campaign limit to $10,000

（B）Set up your billing threshold to $10,000

（C）Set up your account spending limit to $10,000

（D）Set up a lifetime budget for your campaigns to $10,000

正解：C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 3

You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

（A）Change optimization from standard delivery to accelerated delivery.

（B）Change the optimization to daily unique reach.

（C）Add three new images into the ad set

（D）Change the campaign objective to engagement.

（E）Include Audience Network as additional placement

正解：A、E 解答を投票する

質問 4

You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

（A）Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.

（B）Your community manager should add the new employee to their personal Facebook profile.

（C）Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.

（D）Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.

正解：A 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 5

Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

（A）Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.

（B）Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.

（C）Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.

（D）Buy through the reach and frequency and set a frequency of 2 every 7 days.

（E）Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.

正解：A 解答を投票する

質問 6

You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

（A）Cost per click, cost per mile, percentage point lift, and video views.

（B）Percentage point lift, message association, and cost per click.

（C）Percentage point lift, message association, favorability, and cost per click.

（D）Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.

正解：D 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 7

Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

（A）You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.

（B）You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

（C）You should first do a custom audience with the database, and then, a similar audience optimized for similarity.

（D）You should first do a custom audience with the database, and then, a similar audience optimized for reach.

正解：B 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 8

Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.

（A）Custom audiences and Lookalike audiences.

（B）Custom Audiences and Carousel.

（C）Interest and lookalike audiences.

（D）Audience Network and Custom Audiences.

正解：A 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 9

You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

（A）Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

（B）Yes, but only if they are also employees of the Business Manager Account.

（C）No, since they are employees and not administrators at the Business Manager Account.

正解：C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 10

Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

（A）Only use Instagram placement for the video ad

（B）Add text to convey the message without sound

（C）Move the initial branding mention towards end of video

（D）Change the aspect ratio to square to increase visibility in the feed environment

（E）Shortened the video

正解：B、E 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

410-101 無料問題集「Facebook Certified media buying professional」

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