600-101 無料問題集「Facebook Certified Community Manager」
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
正解：B、C
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A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?
How should the incumbent community manager proceed?
正解：C、D
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A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?
正解：C
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A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)
Which two actions should the community manager take to increase brand awareness? (Choose 2)
正解：B、D
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An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
正解：A、D
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A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
Which approach should the community manager use to measure how well received the exhibition was?
正解：C
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