9A0-412 無料問題集「Adobe Analytics Business Practitioner」
An analyst needs to deliver a report or data from Adobe Analytics that will be used on a weekly basis. Data requirements are as follows:
Must include multiple fields Marketing Channel Last Touch, Marketing Channel Last Touch Detail, Products, and Purchase ID
Must include multiple metrics such as Revenue, Orders, Units, Visits, and Page views
Must be delivered so that it can be integrated with other data that is NOT a part of the Adobe Analytics data
Must be able to be imported into another set of data
What method of reporting in Adobe Analytics meets these requirements?
Must include multiple fields Marketing Channel Last Touch, Marketing Channel Last Touch Detail, Products, and Purchase ID
Must include multiple metrics such as Revenue, Orders, Units, Visits, and Page views
Must be delivered so that it can be integrated with other data that is NOT a part of the Adobe Analytics data
Must be able to be imported into another set of data
What method of reporting in Adobe Analytics meets these requirements?
正解：C
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An analyst needs to create a URL to give to the marketing department for use in a paid search campaign. The URL that the analyst created looks as follow:
www.site.com/landing_page.html?cid=paid-search_jeans-campaign
After the campaign launches, the analyst reviews the Traffic Sources report. "Search Engines - Paid". and observes NO traffic in the report.
What change should the analyst make to ensure paid search traffic from the URL above is present in the "Search engines - Paid" report?
www.site.com/landing_page.html?cid=paid-search_jeans-campaign
After the campaign launches, the analyst reviews the Traffic Sources report. "Search Engines - Paid". and observes NO traffic in the report.
What change should the analyst make to ensure paid search traffic from the URL above is present in the "Search engines - Paid" report?
正解：D
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Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:
1. paid-search_non-branded-phrases_jeans
2. social-media_brand-awareness_twitter
3. display-advertising_brand-awareness_media-site
4. affiliates_shipping-discounts_affiliate-network
What kind of classification rule should the analyst create?
1. paid-search_non-branded-phrases_jeans
2. social-media_brand-awareness_twitter
3. display-advertising_brand-awareness_media-site
4. affiliates_shipping-discounts_affiliate-network
What kind of classification rule should the analyst create?
正解：D
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An analyst needs to report on the performance of last quarters email marketing campaign efforts. The analyst expected to see the email marketing contribute over 40% of revenue. However, the result for this category shows only 18,5%.
Assuming that all tracking codes have been classified correctly, how should the analyst research individual email campaign to understand which campaign underperformed?
Assuming that all tracking codes have been classified correctly, how should the analyst research individual email campaign to understand which campaign underperformed?
正解：B
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