AD0-E202無料問題集「Adobe Analytics Business Practitioner」

質問 1

A pet food company with an eCommerce store is currently working with two different media agencies to drive online sales through Paid Search advertisements.
They user a parameter in the Tracking Code variable to distinguish between traffic driven by each agency, and they would like to understand which agency is more effective at driving sales.
Which metric should they use to compare and evaluate the agencies Return on Investment (ROI) performance?

（A）Cost per acquisition

（B）Orders

（C）Revenue

（D）Conversation Rate

正解：A 解答を投票する

質問 2

Analyzing the data in the image below, a data analyst verifies that the report of ''entries'' per page, shows that the HomePage A'' page is responsible for only 3.4% of the total entries to the site:

Analyzing the data in the image below. A data analyst verifies that the report of ''entries'' per page, shows that the HomePage A'' page responsible for only 4.4% of the total entries to the site:

Based on both images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?

（A）The page Dimension should be used exclusively with the metric of page Views avoiding false analysis.

（B）The entry page Dimension refers exclusively to the first page that a visitor lands on the site throughout its history, so there are distortions regarding the period of analysis.

（C）Occurrences refers to all hits associated with a particular entry page, also counting events Triggered throughout the session.

（D）The entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

正解：B 解答を投票する

質問 3

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics'.
Here are some example tracking codes provided by the media agency.

The marketing channel processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

（A）The Marketing channel processing rule is using a different query string parameter.

（B）The display ad placements are not configured correctly.

（C）The variables in the tracking code are not following a consistent taxonomy.

（D）The Marketing Channel processing rule is not set up to collect for the summet2019 campaign.

正解：D 解答を投票する

質問 4

What happens when an analyst checks the box ''make this an Experience Cloud Audience in the Segment Builder.

（A）Automatically tags the segment as an Experience Cloud Segment''

（B）Allows for usage of the Segment in Audience Manager and Target

（C）Approves the segment for all Experience Cloud users

（D）Automatically shares the Segment with all adobe analytics users and user groups within the organization

正解：B 解答を投票する

質問 5

How would the analyst create a segment for a new visitor'?

（A）Use a segment container of "visitor", where visit number = 1

（B）Use a segment container of "hit", where visit number is less than 1

（C）Use a segment container of "hit", where visit number = 1

（D）Use a segment container of "visitor", where visit number is less than 1

正解：A 解答を投票する

質問 6

A newly-identified bot needs to be filtered out from all reports in a report suite.
Which information from the bot can be used? (Choose two.)

（A）User-agent

（B）ISP

（C）IP address

（D）Query-string parameter

（E）Country

正解：A、C 解答を投票する

解説: (JPNTest メンバーにのみ表示されます)

質問 7

What are the main considerations when planning a segment?

（A）Audience elements, dimension approval process

（B）Audience scope time range process

（C）Audience dimension sharing groups time range

（D）Audience scope elements approval process

正解：D 解答を投票する

AD0-E202 無料問題集「Adobe Analytics Business Practitioner」

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