AD0-E208 無料問題集「Adobe Analytics Business Practitioner Expert」

An analyst wants to use all of the following variables to configure a single fallout report:
* Landing page prop
* Marketing channel eVar
* Product view event
* Purchase event
* Product category eVar
Which tool should the analyst use?

解説: (JPNTest メンバーにのみ表示されます)
A user without administrator rights needs to share an important segment with a group of users in a Product Profile.
How would the segment be shared?

解説: (JPNTest メンバーにのみ表示されます)
Consider the following eVar settings:
eVar #: 3
Name: Model Name
Allocation: Most Recent (Last)
Expire After: Visit
Type: Text String
Status: Enabled
An automotive company uses eVar3 to capture "Model Name" on certain model-specific pages of their website. The VP of Marketing expresses a concern about data quality after seeing a report of eVar3 paired with the Visits metric. The report shows a significant number of visits with a Model Name of "Unspecified".
What is causing this issue?

解説: (JPNTest メンバーにのみ表示されます)
An analyst is co-creating a report with their client counterpart in preparation for a running marketing performance dashboard. Marketing is still getting onboarded with the analytics tool and hope to begin leveraging data to enable data-driven decisions.
How would the analyst look to share out the dashboard broadly across the team?

解説: (JPNTest メンバーにのみ表示されます)
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.
Here are some example tracking codes provided by the media agency:
?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821
?cid=disp_671244_hero_summer2019
The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

解説: (JPNTest メンバーにのみ表示されます)

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