Category-Manager 無料問題集「CMA Certified Professional Category Manager (CPCM)」

（A）To group similar stores, shoppers, or products

（B）To identify products shoppers switch to when their first choice is unavailable.

（C）To identify co-purchase patterns, such as chips and salsa.

（D）To predict future sales trends based on historical data

（A）The majority of sales come from niche or specialty items.

（B）Most sales are derived from a small percentage of best-selling items.

（C）The 80/20 Rule applies only to inventory management, not sales.

（D）All items contribute equally to total sales.

（A）Make sure it's reasonable and show the math on how to achieve the plan.

（B）Don't show the math, not necessary.

（C）Be sure to include comprehensive analytics.

（D）Make sure it's a high enough number to get their attention.

（A）Prescriptive

（B）Predictive

（C）Descriptive

（D）Generative

（A）Actual performance against a theoretical "fair share" of market opportunity

（B）Actual performance against performance versus a year ago

（C）An equal and fair distribution of sales in the marketplace

（D）An equal and fair share of the growth in the marketplace

（A）66%

（B）100%

（C）30%

（D）50%

（A）Inventory Turnover

（B）Order Cycle Time

（C）Fill Rate

（D）Gross Margin

（A）Helps understand how shoppers buy from month to month

（B）Helps understand how shoppers buy across retailers

（C）Helps understand how shoppers buy across categories

（D）Helps understand how shoppers buy across channels