E3 無料問題集「CIMA E3 Strategic Management」
A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.
According to the BCG matrix. A's business unit would be classified as which of the following?
According to the BCG matrix. A's business unit would be classified as which of the following?
正解：B
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GQF is an exclusive fashion retailer. GQF has built its strong name and reputation upon its high price and exclusive image. It has recently attempted to increase sales by expanding into lower-pnced clothing sales in department stores. It has also allowed its name to appear on a number of licensed products such as perfume and watches. Many customers who would not normally purchase GQF products have shown a high level of interest in these lower-priced products and in the last twelve months, sales have increased dramatically GQF's shareholders have expressed their satisfaction with the results.
However, over the same period, sales of its high priced, exclusive branded goods have fallen as some of its traditional, loyal customers have become disillusioned by the lack of exclusivity of the GQF brand.
Which of the following criteria have been achieved by the strategy adopted by GQF?
However, over the same period, sales of its high priced, exclusive branded goods have fallen as some of its traditional, loyal customers have become disillusioned by the lack of exclusivity of the GQF brand.
Which of the following criteria have been achieved by the strategy adopted by GQF?
正解：D
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As a Group Management Accountant you have been asked to explain the different types of change currently taking place within a number of the Group's subsidiaries.
Select the appropriate type of change for each of the descriptions below:
Select the appropriate type of change for each of the descriptions below:
正解：
BBB is a global online recruitment agency It has over 20 million clients registered worldwide and estimates that it holds up to 80 terabytes of data about its clients. BBB gathers data about its clients from a wide variety of sources, such as client registration data input directly to the website, client browser and search histories and social media activity, all of which are used to build up a view of its clients.
Client data changes on a frequent basis and must be updated continually. New clients join the site regularly and the employment needs of clients often change. BBB utilises Big Data Analytics to evaluate its client data.
Which of the following features of Big Data are evident in BBB?
Select ALL that apply
Client data changes on a frequent basis and must be updated continually. New clients join the site regularly and the employment needs of clients often change. BBB utilises Big Data Analytics to evaluate its client data.
Which of the following features of Big Data are evident in BBB?
Select ALL that apply
正解：B
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In order to implement a knowledge management strategy, an Organization must acquire suitable hardware and software so that knowledge can be stored and communicated. Which of the following would be appropriate systems to use in a knowledge management strategy?
Select ALL that apply.
Select ALL that apply.
正解：D、E、F
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CIMA has described the two roles of enterprise governance as 'preventing failure' and 'ensuring success'.
CIMA sees 'preventing failure' as being related to having proper risk management and corporate governance procedures in place. CIMA sees 'ensuring success' as being concerned with the practise of strategic management.
Which THREE of the following responsibilities of senior management are essential to 'ensuring success' for the Organization?
CIMA sees 'preventing failure' as being related to having proper risk management and corporate governance procedures in place. CIMA sees 'ensuring success' as being concerned with the practise of strategic management.
Which THREE of the following responsibilities of senior management are essential to 'ensuring success' for the Organization?
正解：B、C、D
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