PCM 無料問題集「AMA Professional Certified Marketer」

（A）Specialty stores

（B）Department stores

（C）Supermarkets

（D）Category specialists

（E）Extreme value retailers

（A）It enables the receiver to create a feedback loop.

（B）It does not occur during the decoding stage.

（C）It can be any distortion in the communication channel.

（D）It occurs only during the transmission stage.

（E）It does not occur during the encoding stage.

（A）What is the likelihood of recommending Horpine Analytics to others?

（B）Have you used the services of Horpine Analytics?

（C）When was the last time you used an analytics tool?

（D）What are companies that you depend on for your business needs?

（E）What companies do you think of first when you hear the phrase market analysis?

（A）the endorser continues to use the product.

（B）the endorser is seen with the product in public.

（C）the endorser is given free samples to distribute to others.

（D）the endorser purchases the product at least once in three months.

（E）the endorser does not use a rival's products.

（A）A strategy that prices products above that of competitors' offerings

（B）A strategy that is primarily aimed at adding value to a company's products or services

（C）A strategy that emulates competitors' pricing strategies

（D）A strategy that delivers quality products at lower prices and helps capture market share

（E）A strategy that focuses on producing a specific return on investment

（A）Licensing

（B）Joint venture

（C）Direct exporting

（D）Direct investment

（E）Franchising

（A）an advantage companies possess by being already established in a market.

（B）an advantage that a firm has as a result of its ability to produce goods at a lower cost than its competitors.

（C）an advantage that a firm possesses for a short period of time, till a competitor replicates it.

（D）an advantage that is not easily copied and thus can be maintained over a long period of time.

（E）an advantage that a firm possesses as a result of being first in a particular market.

（A）The total requests for a page

（B）The percentage of visitors who eventually buy a product from the site

（C）The number of visits made to a site by an individual

（D）The number of unique visitors to a site

（E）The number of times a visitor leaves a site after viewing only one page

（A）decline

（B）control

（C）integration

（D）implementation

（E）planning

（A）profitability

（B）reachability

（C）identifiability

（D）substantialness

（E）responsiveness

（A）It is likely for products that are frequently purchased.

（B）It is not likely for products that are widely available.

（C）It is likely for expensive products.

（D）It is likely for products that are associated with low levels of risk.

（E）It is likely for products that work as intended.

（A）They are likely to complain about the product or service.

（B）They are likely to seek negative information about products.

（C）They are likely to recommend the product to others.

（D）They are likely to remain from repurchasing a product.

（E）They are likely to seek positive feedback from friends.

（A）It offers very limited exposure time.

（B）It is relatively more flexible than newspaper advertising.

（C）It offers reduced chances of repeat exposure.

（D）It cannot be linked to detailed content.

（E）It is highly expensive.

（A）public

（B）discounted

（C）corporate

（D）government

（E）institutional

（A）Tastes, preferences, and motivations of people in different cultures are becoming more homogeneous.

（B）Communication capabilities and transport systems are standardized across nations.

（C）The currencies of the different nations rise and fall together.

（D）The effects of globalization are not as widespread as researchers indicate.

（E）A common brand name, packaging, and communication strategy cannot be used successfully for multiple products.

（A）a partial-payment discount

（B）a cash discount

（C）a trade discount

（D）a seasonal discount

（E）a quantity discount

（A）Increasing the degree of formalization

（B）Requiring each member to act in its own interest

（C）Increasing the number of channel members

（D）Increasing flexibility and informality within the system

（E）Implementing an independent marketing channel

（A）demographics are the basis of all good market research data.

（B）most consumers follow the standard AIDA process when viewing an ad.

（C）the best predictor of future behavior is past and present behavior.

（D）the best customers for a product are the existing customers.

（A）Cold calling

（B）Direct selling

（C）Relationship selling

（D）E-selling

（E）Macro selling

（A）Market positioning

（B）Competitive positioning

（C）Relative positioning

（D）Selective perception

（E）Value proposition