PCM無料問題集「AMA Professional Certified Marketer」

質問 1

Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian firm to make watches. According to the terms of the agreement the firms agreed to pool resources and share losses. What type of partnership agreement does this situation most likely represent?

正解：B 解答を投票する

質問 2

Which of the following is an advantage of secondary data collection?

（A）It saves time and effort in collecting and analyzing.

（B）It guarantees information without bias.

（C）It always provides data that is specific to immediate needs.

（D）It requires sophisticated training and hence is always accurate.

（E）It offers in-depth consumer behavioral insights.

正解：A 解答を投票する

質問 3

Which of the following would be considered a strength in a typical SWOT analysis?

（A）increased disposable income among the target population

（B）a relaxation in government regulations concerning the company's product

（C）the failure of a rival product

（D）the exit of a competitor from the market

（E）a reputation for delivering quality products

正解：E 解答を投票する

質問 4

The service quality dimension of assurance refers to:

（A）the appearance of physical facilities, equipment, personnel, and communication materials.

（B）the willingness to help customers and provide prompt service.

（C）the knowledge of and courtesy by employees and their ability to convey trust and confidence.

（D）the ability to perform the service dependably and accurately.

（E）the caring, individualized attention provided to customers.

正解：C 解答を投票する

質問 5

Which of the following is true of demographic segmentation?

（A）Demographic variables such as education, religion, race, generation, and nationality are easy to measure.

（B）It involves the analysis of consumer lifestyles to create a detailed customer profile.

（C）Demographic variables have no influence on consumer needs and wants.

（D）Using demographic variables required dividing the market based on consumers' agreement or disagreement opinions and statements.

（E）Keeping demographic characteristics separate from psychographics ensures a more 'lifelike' portrait of the targeted consumer segment.

正解：A 解答を投票する

質問 6

Which of the following is true of noise?

（A）It enables the receiver to create a feedback loop.

（B）It does not occur during the decoding stage.

（C）It can be any distortion in the communication channel.

（D）It occurs only during the transmission stage.

（E）It does not occur during the encoding stage.

正解：C 解答を投票する

質問 7

The social network that is used solely for sharing videos is

正解：B 解答を投票する

質問 8

The process of dividing the market into groups of customers with different needs, wants, or characteristics-who therefore might appreciate products or services geared especially for them-is called _____.

正解：B 解答を投票する

質問 9

Which of the following retailers offers a broad variety of merchandise, limited service, and low prices?

正解：B 解答を投票する

質問 10

In a franchise system,:

（A）franchisors receive all profits that the franchisees generate, and pay franchisees a fixed sum.

（B）the franschisee has complete control over the store design, products or services sold, management training, and advertising.

（C）franchisees are responsible for advertising, product development, and system development.

（D）the franchisor operates a retail outlet using a name and format developed and supported by the franchisee.

（E）the franchisee pays a lump sum plus a royalty on all sales in return for the right to operate a business in a specific location.

正解：E 解答を投票する

質問 11

Forever Quilting is a company that designs and distributes quilting kits. The kits are priced at $120 each. The costs of the materials that go into each kit are $45. It costs $5 in labor to assemble a kit. The company has monthly expenses of $1,200 for rent and insurance, $300 for heat and electricity, $600 for advertising in quilting magazines, and $3,500 for the monthly salary of its owner. What is the break-even point for Forever Quilting?

正解：C 解答を投票する

質問 12

CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____ strategy.

正解：E 解答を投票する

PCM 無料問題集「AMA Professional Certified Marketer」

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