SCMP 無料問題集「GCCC Strategic Communication Management Professional」

（A）Film the CEO delivering an all-staff message about the new management training.

（B）Draft a training outline/course plan for effective communication.

（C）Research current information and resources available for managers.

（D）Clarify the program goals and develop a communication strategy.

（A）Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.

（B）Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.

（C）Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.

（D）Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.

（A）Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

（B）Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.

（C）Aggressively push back against criticism.

（D）Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.

（A）Re-assess your team's priorities

（B）Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete

（C）Seek clarification from your manager about the project parameters

（D）Tell your manager that it is just not possible given current priorities and resources

（A）The organization's annual business plan.

（B）The mission, vision, and values of the organization.

（C）Analysts' reports on the sector.

（D）Market research reports on the competitive landscape for the organization.

（A）The volume of engagement with the corporate social media accounts

（B）The data that are most relevant for the purpose of each platform and show engagement related to corporate goals

（C）Any engagement with the corporate social media accounts

（D）How many impressions the corporate social media accounts receive in a particular time period

（A）Determine if you have current staff capacity to complete the project

（B）See if and how the project overlaps with other projects

（C）Assess if you have current budget to cover the project

（D）Determine how the project aligns with the organisation's strategic priorities, values and/or vision

（A）Recognize employees who submit the largest number of innovative ideas in company media.

（B）Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.

（C）Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.

（D）Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.

（A）The company will save $1.2 million based on the enrollment choice employees make.

（B）The communication team will publish one intranet article per week throughout the enrollment period.

（C）Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.

（D）Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.