adwords-fundamentals 無料問題集「Google Search Fundamentals Exam Practice Test」

（A）AdWords budgets can only be set once annually and require a fixed commitment.

（B）Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

（C）Online campaigns generate clicks, whereas other channels generate exposure.

（D）Budgets cannot be applied to online campaigns due to constant changes in traffic.

（A）Automatically reset its match type to Broad

（B）Be more likely to appear in bold when displayed in an ad

（C）Receive fewer impressions on the Search Network

（D）Earn the ad a higher average position

（A）Want fast results?

（B）Best deals-click here

（C）Free shipping

（D）Fast, easy, effective

（A）The click through rate (CTR) of their ads.

（B）Their campaigns' daily budget recommendations.

（C）The amount of impressions served.

（D）Number of relevant Display Network placements.

（A）Landing page optimize

（B）AdWords Editor

（C）Ad preview tool

（D）Search-based keyword tool

（A）Set different budgets for each ad group.

（B）Pause specific keywords if they're not performing well.

（C）Break up keywords and ads into related themes.

（D）Opt specific ad groups into various Google networks.

（A）Every time a new advertiser adds a keyword to an account.

（B）Every time a user enters a search query.

（C）Once every two hours for a given keyword.

（D）Once every 24 hours for a given keyword.

（A）Users click on their ads.

（B）The user completes a purchase.

（C）Their ads appear on the Google search page.

（D）They register a conversion using Conversion Tracking.

（A）Content with a non-commercial look and feel

（B）A clear call-to-action in the opening static image

（C）A video that captures users' attention within the first 10 seconds of play

（D）Content in the form of a running list of statistics about the company

（A）Customize templates with messages, images, and logo.

（B）Edit their images within the tool.

（C）Upload custom fonts for use over images.

（D）Upload custom templates into the existing categories.