adwords-search無料問題集「Google Search Advertising Advanced Exam Practice Test」

質問 1

Which of the following tools is used to manage multiple Google AdWords accounts?

（A）My Client Center

（B）Keyword Tool

（C）Campaign Manager

（D）Picasa

正解：A 解答を投票する

質問 2

Which of the following is the amount a user is comfortable spending on AdWords advertising each day?

（A）Ad scheduling

（B）Frequency capping

（C）Ad rotation

（D）Budget

正解：D 解答を投票する

質問 3

You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

（A）Search Terms Report

（B）Traffic Estimator

（C）Keyword tool

（D）Placement tool

正解：B 解答を投票する

質問 4

Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?

（A）Traffic Estimator

（B）Conversion optimizer

（C）Website optimizer

（D）Google Analytics

正解：C 解答を投票する

質問 5

You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

（A）Managed account budgets must be approved by two parties before the ad will begin display.

（B）Managed account budgets cannot exceed $100 per day.

（C）Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.

（D）Managed account budgets can't start and end on the same day for more than three managed accounts.

正解：C 解答を投票する

質問 6

Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

（A）Manual placements

（B）Automatic placements

（C）Excluded placements

（D）Managed placements

正解：B、C、D 解答を投票する

質問 7

You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

（A）Managed account budgets must be approved by two parties before the ad will begin display.

（B）Managed account budgets cannot exceed $100 per day.

（C）Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.

（D）Managed account budgets can't start and end on the same day for more than three managed accounts.

正解：C 解答を投票する

質問 8

Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

（A）Holly should add as many keywords as possible and then use the CPM method.

（B）Coffee

（C）-tea -free -samples

（D）Gourmet coffee beans

正解：D 解答を投票する

質問 9

Which of the following tabs will you use to see and edit details of all the ad groups in your
AdWords account?

（A）Campaign

（B）Status

（C）Statistics

（D）Ad groups

正解：D 解答を投票する

質問 10

Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

（A）Yes, because Google AdWords prohibits pop-up windows for visitors to websites.

（B）No, because the pop-up window offers a discount to Ned's website visitors.

（C）No, as long as Ned's site isn't selling anything against Google's content policy.

（D）Yes, because the pop-up window offers a coupon that's good for one day only.

正解：A 解答を投票する

質問 11

Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

（A）Site Overlay

（B）Top Exit Pages

（C）Funnel Visualization

（D）Top Landing Pages

正解：D 解答を投票する

質問 12

All of the following formats Google AdWords Editor allows to export except for which one?

（A）AEA

（B）CSV

（C）TXT

（D）HTMl

正解：C 解答を投票する

質問 13

Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

（A）The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.

（B）The Google Site Stats should be placed on a corner of Ben's sales page on his website.

（C）The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.

（D）The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

正解：D 解答を投票する

質問 14

You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

（A）The ads are shown based on performance.

（B）The ads are shown in alphabetical order.

（C）The ads are shown in rotation.

（D）The ads are shown in the order in which they were created.

正解：A 解答を投票する

質問 15

Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

（A）Very high, Moderate, Low, Poor

（B）1 to 100

（C）1 to 10

（D）Google does not reveal the Quality Score as it is proprietary information.

正解：C 解答を投票する

質問 16

Larry has created an ad group that he's indicated to appear as part of the Google Content
Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?

（A）The duration of the ad campaign

（B）The ad group default bid

（C）Image ads are given ranking priority over text ads

（D）Rich media ads are given ranking priority over text ads

正解：B 解答を投票する

質問 17

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

（A）Increase the ad's cost per impression bid

（B）Change the destination URL of her ad

（C）Change her ad to an image ad

（D）Increase the ad's cost per click bid

正解：D 解答を投票する

質問 18

Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

（A）The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.

（B）The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.

（C）The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.

（D）Google does not reveal the Quality Score.

正解：A 解答を投票する

adwords-search 無料問題集「Google Search Advertising Advanced Exam Practice Test」

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