MCE無料問題集「Marketo Certified Expert」

質問 1

Which form option is needed to use advanced thank you pages?

（A）Form defined

（B）None

（C）External URL

（D）Another available landing page

正解：C 解答を投票する

質問 2

Given the following message to the sales team:
"John Smith filled out form "Chicago Tradeshow" on October 11, 2013"
Which three types of tokens are most efficient to create this message on an alert? (Choose three.)

（A）System token

（B）Email script token

（C）Lead token

（D）Company token

（E）Member token

（F）Trigger token

正解：C、E、F 解答を投票する

質問 3

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?

（A）A lead needs to be sent to a CRM to receive an acquisition program.

（B）Admin Acquisition Program is automatically assigned to new leads.

（C）A lead fills out a form on a landing page in the program.

（D）A lead is added to the CRM and synced to Marketo.

正解：A 解答を投票する

質問 4

Which two statements differentiate smart lists from segmentations? (Choose two.)

（A）Snippets are created from smart lists.

（B）Snippets can be dynamically changed based on segmentation.

（C）A lead can exist in multiple smart lists.

（D）A lead can exist in multiple segments within the same segmentation.

（E）Smart lists can only generate information on the lead for the past 90 days.

正解：B、C 解答を投票する

質問 5

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?

（A）Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings

（B）Use Mark Input to display the full state value while storing the abbreviation

（C）Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings

（D）Use Mark Input to display the abbreviation while storing the full state

正解：A 解答を投票する

質問 6

A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?

（A）Roadshow Channel

（B）Email Blast

（C）Webinar Channel

（D）Tradeshow Channel

正解：C 解答を投票する

質問 7

Which type of score should sales look at to identify purchasing authority?

（A）Engagement

（B）Account

（C）Demographic

（D）Behavioral

正解：C 解答を投票する

質問 8

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.
What would be the best way to accomplish this?

（A）Add a custom column to the Program Performance Report.

（B）Use a filter on the smart list of the Program Performance Report.

（C）Use a custom tag as a filter on the setup tab of the Program Performance Report.

（D）Use the drill down feature of the Program Performance Report.

正解：C 解答を投票する

MCE 無料問題集「Marketo Certified Expert」

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