MCE無料問題集「Marketo Certified Expert」

質問 1

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?

（A）Email Script

（B）My Tokens

（C）Setup

（D）Smart List

正解：C 解答を投票する

質問 2

What form field type can be used to capture URL parameters?

（A）Input Masking Fields

（B）Hidden Form Fields

（C）Dynamic Form Fields

（D）Anonymous Form Fields

正解：B 解答を投票する

質問 3

Which form option is needed to use advanced thank you pages?

（A）Form defined

（B）None

（C）External URL

（D）Another available landing page

正解：C 解答を投票する

質問 4

Given the Active Lead Model program:

From where are the tokens inherited?

（A）Behavioral Scoring folder

（B）Lead Scoring folder

（C）z_Archive folder

（D）Active Lead Scoring Model program

正解：B 解答を投票する

質問 5

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.
What is required to begin sending emails?

（A）Stream cadence must be set.

（B）Archived content must be shown.

（C）The engagement program stream must be activated.

（D）Engagement score must be turned on.

正解：A 解答を投票する

質問 6

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?

（A）Implement a global scoring model that uses the weighted average of both of the provided scores

（B）Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

（C）Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

（D）Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

正解：A 解答を投票する

質問 7

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?

（A）Add to Trash

（B）Add to Engagement Program

（C）Add to Nurture Stream

（D）Add to SFDC Campaign

正解：D 解答を投票する

質問 8

A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?

（A）Create a segment using Full Name

（B）Create a Smart List using the Full Name filter and the duplicate constraint

（C）Adjust the duplicate System Smart List filter value to Full Name

（D）Edit duplicate identification settings in the Admin panel

正解：C 解答を投票する

MCE 無料問題集「Marketo Certified Expert」

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