最新のMCAE-Con-201試験問題集でSalesforce試験にはトレーニングを提供しています [Q32-Q50]

最新のMCAE-Con-201試験問題集でSalesforce試験にはトレーニングを提供しています

合格できるSalesforce Salesforce Certified Marketing Cloud Account Engagement ConsultantのPDF問題集は最近更新された261問あります

質問 # 32
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
B. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
C. The "Analytics View Only Embedded App" permission set license
D. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

正解：C

質問 # 33
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
B. Move the unsubscribe link to the header of the email instead of the footer.
C. Immediately send prospects the resubscribe email template.
D. Enable two-click unsubscribe in Marketing Cloud Account Engagement.

正解：B

質問 # 34
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
B. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
C. Only users with an Administrator user role will be able to change the prospect field value.
D. The record that was last updated sets the field value for a synced prospect.

正解：D

解説：
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/

質問 # 35
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. Each business unit can only have one associated B2B Marketing Analytics app.
B. There is an option to create a unique app for each business unit or one joined app for all business units.
C. The app will create unique datasets for each business unit.
D. Each dashboard will have an option to filter by business unit.

正解：A

質問 # 36
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
D. Refine scoring and grading models to only give the Sales team the most qualified leads.

正解：D

質問 # 37
What is critical in achieving good email deliverabillty?

A. Having a text only version of email content
B. Using personalization in email content
C. Sending email through dedicated IP
D. Setting up email authentication

正解：D

質問 # 38
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Export existing custom field mappings to import desired fields into Account A.
B. Manually rebuild any automations built in Account B in Account A.
C. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
D. Include prospect activity history from Account B in their prospect import if they want to retain it.

正解：B

解説：
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1

質問 # 39
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

A. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
B. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
D. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

正解：C

質問 # 40
Is it possible to split Dynamic Lists into more than two Static Lists?

A. True
B. False

正解：A

質問 # 41
If someone opt-out's do we need to delete this Prospect record?

A. False. It is restricted by law not to email them, but we still can track the activity
B. Yes, it is restricted by law

正解：A

質問 # 42
How many variations of Dynamic Content it is possible to create

A. A/B (2)
B. 0
C. A-C (3)
D. A-Z (25)

正解：D

質問 # 43
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
B. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
D. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

正解：D

質問 # 44
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft's database growing by 500,000 prospects
B. LenoxSoft sending a quarterly emails to 100,000 prospects
C. LenoxSoft creating 20 new Engagement Programs
D. LenoxSoft sending more than 100,000 emails a month

正解：D

質問 # 45
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
B. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
C. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
D. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

正解：A

質問 # 46
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A. Marketing data sharing rules on contact roles
B. Marketing data sharing rules on prospects
C. Marketing data sharing rules on opportunities
D. Marketing data sharing rules on accounts

正解：C

質問 # 47
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a Dynamic List based on page view to segment automatically
B. Create a form with a Completion Action to send a pricing sheet.
C. Create a special campaign to track pricing page views.
D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.

正解：D

質問 # 48
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
B. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
C. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

正解：A

質問 # 49
What is possible with a trigger in engagement program? [Choose two answers]