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質問 # 19
A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.
The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.
Which solution should the architect use?
- A. * Assign a custom prop to capture the news section value
* Enable list support
* Enable pathing - B. * Assign a custom eVar to capture the news section value
* Enable linear attribution to the eVar
* Expire the eVar after the visit - C. * Assign a custom prop to capture the news section value
* Enable display of participation metrics
* Enable pathing - D. * Assign a custom eVar to capture the news section value
* Enable last touch (most recent) attribution to the eVar
* Expire the eVar after 30 days
正解:B
解説:
To capture and analyze the contribution of news sections to conversions, the following steps should be taken:
* Assign a custom eVar to capture the news section value: This allows for tracking which news sections users engage with.
* Enable linear attribution to the eVar: Linear attribution ensures that all news sections engaged with during a session are credited proportionally for any conversions, providing a more balanced view of their contribution.
* Expire the eVar after the visit: This ensures that the attribution is relevant to the current session and does not carry over to future sessions, maintaining accuracy in conversion analysis.
This approach provides a clear and comprehensive understanding of how different news sections contribute to conversions.
質問 # 20
Which item must be embedded in your pages to asynchronously deploy Adobe Analytics with Launch?
- A. Header and Footer code
- B. Reference to AppMeasurement.js
- C. Reports & Analytics page code
- D. Header code
正解:D
解説:
To deploy Adobe Analytics with Launch asynchronously, the necessary JavaScript library must be referenced in the header code of the HTML page. This ensures that the Launch library is loaded early in the page load process, allowing it to manage and fire tags efficiently.
質問 # 21
What is the most granular way to extract data from Adobe Analytics?
- A. Report Builder
- B. Analytics API
- C. Data Feed
- D. Download Reports
- E. Data Warehouse
正解:E
質問 # 22
What are the basis tenant of GDRP? Select three.
- A. Right to access
- B. Right to partial access
- C. Consent
- D. First right of refusal
- E. Right to be forgotten
正解:E
質問 # 23
A marketing decides to track search refinement that were selected in the search results page. A list was implemented to capture filters in propel using as the delimiter. Suppose a visitor made 10 search result pate view consistent refinement of sort1/sort3'.
What will be page view count recorded in the prop1 report?
- A. 10 page views to sort/sort2/sort3
- B. 10 page views to sort2
- C. 10 page views each to sirt1.sort2. sort3
- D. 10 page views to sort3
- E. 10 page views to sort1
正解:A
質問 # 24
What three are attributes of virtual report suites? (Choose three.)
- A. Current and real-time data is supported
- B. They are an alternative to multi-suite tagging
- C. Some settings are inherited from the parent report suite
- D. They can be added individually to permission groups
- E. Classification data can be uploaded
正解:A、C、D
解説:
Virtual report suites in Adobe Analytics have the following attributes:
* Some settings are inherited from the parent report suite: Virtual report suites inherit certain configurations from the parent report suite, such as variable definitions and processing rules.
* They can be added individually to permission groups: Virtual report suites can be assigned to different user groups, allowing for controlled access based on permissions.
* Current and real-time data is supported: Virtual report suites support current and real-time data, enabling up-to-date reporting and analysis.
These attributes make virtual report suites a flexible and powerful tool for segmenting and managing data within Adobe Analytics.
質問 # 25
An Architect needs to add a new enterprise user via the Adobe Admin console for enterprises. Which steps should the Architect take?
- A. Input the user's email address, assign a product profile, and assign the user to a user group
- B. Input the user's email address, assign a product profile, and assign a product to the profile
- C. Input the user's Adobe ID. assign a product, and assign the user to a user group
- D. Input the user's Adobe ID, assign a product, and assign the user to the default user group
正解:A
質問 # 26
Which reports provides about how visitors arrive at your site? Select three.
- A. Visitor profile
- B. Search Engines
- C. Internal URL
- D. Marketing channels
- E. Campaigns
正解:A、C、E
質問 # 27
A product was viewed on two different pages and was added to the cart from one of the pages.
Below are the product syntax used for each page
If the product was checked out and purchased for $100, how might revenue be attribute to eVar2 if merchandising is enabled?
- A. $100 against march)category2 for most recent allocation
- B. $100 against merch)categoty1 and against merch category2 for linear allocation.
- C. $100 against march)category1 for original allocation
- D. $200 against merch_category2 for most recent allocation
正解:A
質問 # 28
On May 25, 2018 Adobe's new GDPR data retention policy went into effect although contract arrangements can be made to store data longer, which is the most common data retention on Adobe Analysis contracts?
- A. 18 months
- B. 37 months
- C. 38 months
- D. 24 months
- E. 25 months
- F. 36 months
正解:E
質問 # 29
While preparing for a new analytics implementation for a site, you begin conducting stakeholder interviews.
Part of the conversation includes defining KPIs, including custom success events.
Which are two examples of custom success events on a site? (Choose two.)
- A. purchases
- B. internal searches
- C. cart adds
- D. form completions
- E. checkouts
正解:C、D
解説:
Custom success events in Adobe Analytics are specific to the business goals and can vary widely depending on the site's purpose. Examples of such events typically include actions that are significant indicators of user engagement or progress through a conversion funnel:
* Cart Adds: Tracking how often users add items to their cart.
* Form Completions: Monitoring the number of users who complete and submit forms on the site.
These are distinct from more generic metrics like purchases or checkouts which are often predefined standard events in many analytics implementations.
質問 # 30
A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is to increase website account registrations.
The Architect adds the following dimensions and metrics to the Measurement Plan:
eVar for Visitor Login Status
eVar for Form Name
Event for Form Starts
Event for Forms Submitted With Errors
Event for Forms Submitted Successfully
Which two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)
- A. Registered Visitor Form Start Rate
- B. Registered Visitor Transaction Rate
- C. Unregistered Visitor Registration Form Start Rate
- D. Registration Form Completion Rate
- E. Return Visitation Rate
正解:C、D
解説:
Business Goal: Increase website account registrations by tracking relevant metrics.
Key Dimensions and Metrics: Visitor Login Status, Form Name, Form Starts, Forms Submitted With Errors, Forms Submitted Successfully.
Calculated Metrics:
* Registration Form Completion Rate: Measures the percentage of forms started that are successfully completed, providing insights into form usability and effectiveness.
* Return Visitation Rate: Tracks how often visitors return but is not directly related to registration form completion.
* Registered Visitor Transaction Rate: Useful for post-registration analysis but not directly for increasing registrations.
* Registered Visitor Form Start Rate: Redundant as registered visitors are less relevant for new registrations.
* Unregistered Visitor Registration Form Start Rate: Tracks the engagement of unregistered visitors with the registration form, crucial for understanding initial interest.
Explanation:
* Registration Form Completion Rate: Essential for evaluating the effectiveness of the registration form.
* Unregistered Visitor Registration Form Start Rate: Provides insights into how many new visitors are interested in registering, a direct indicator of potential registration increase.
Verification: According to Adobe's Measurement Planning documentation, these calculated metrics are vital for tracking and improving form conversion rates (Adobe Measurement Planning Guide).
質問 # 31
Assume a customer prop and custom eVar were implemented to capture the from named of various forms that were filled out and successfully submitted.
If you want to see the order in which forms are completed on the site, which variable would be most help?
- A. Custom eVar, since auto sub relations can be used
- B. Custom eVar, since linear allocation can be used
- C. Custom eVar, since auto form analysis can be used
- D. Custom prop, since pathing can be used
正解:D
質問 # 32
Configuring the Adobe Analytics-Adobe target integration sometimes called ''A4t enhanced both adobe product.
What are some benefits of settings up this integration ? Select two.
- A. Paid search ads be created on the fly and run on search run on engines
- B. Adobe analytics can deliver personalized contact based on user preferences
- C. Target can create new custom eVars and implement them without any code changes
- D. Target activities experiences, and results can be viewed with adobe Analytics
- E. Custom events from Analytics can be applied to Target reports at any time
正解:B、E
質問 # 33
You have been asked to write technical specifications to add tracking to the internal search functionality of site. Given the following requirements.
What is the most efficient solution to be implemented?
Custom eVar5 will capture the internal search term
Custom prop5 will capture the internal search term
Event3 is a customer event that is set each time a search occurs.
NOTE: Values in branches [ ] are dynamic meaning that they will vary based on the search term types by the site visitor.
- A.

- B.

- C.

- D.

正解:C
質問 # 34
One of the records in the data sources files does not have the same number of columns as the header record.
What will be the outcome of this file upload?
- A. The file is partially processed only for the existing columns.
- B. The file is partially processed only for the existing records.
- C. The file is not processed due to row mismatch.
- D. The file is not processed due to column mismatch.
正解:D
解説:
When uploading data source files to Adobe Analytics, it is crucial that each record has the same number of columns as the header record. If one of the records does not match the number of columns, the entire file will not be processed due to the column mismatch. This ensures data integrity and consistency in the uploaded data.
質問 # 35
What are the uses of processing Rules? Select three.
- A. Populate campaign with a query string parameter
- B. Copy an eVar into a prop to see pathing
- C. Clean up misspelled site sections
- D. Read eVar Values from the product string
- E. Add classification rules for props and eVars
正解:C、E
質問 # 36
Which tools can be used to upload offline data such as orders email send descriptive information for tracking code, and open data? Select three.
- A. Report Builder
- B. VISTA
- C. Data Connectors
- D. Data Source
- E. Classification Import
正解:A、B、E
質問 # 37
You are being asked to help someone in your organization who is having difficulty accessing Adobe Launching using the Experience Cloud. Upon clicking the link to access Adobe Launch they are taken to the main Properties tab as expected. However they are not able to access the necessary web property that they need in order to complete the needed work.
Which option below would be the best solution?
- A. Add the appropriate Adobe Launch Product Profile to the user account
- B. Add the appropriate Adobe Launch Product assigned to their user account
- C. Create an Adobe Launch Administrator account for the user
- D. An authorized client care user in your organization must contact Adobe to get the issue resolved
正解:B
質問 # 38
After implementing the percentPageViewed plugin which captures how much of the previous page was viewed you decided to group the values into more manageable business for cleaner reporting. After evaluating your option you decide to create a regulate expression that will automatically group values into 25% buckets.
Based on this information, which regular expression can correctly classify data for the 51+ 75 bucket?
- A. Option A
- B. Option C
- C. Option B
- D. Option D
正解:A
質問 # 39
Which reports provides about how visitors arrive at your site?
- A. Visitor profile
- B. Search Engines
- C. Internal URL
- D. Marketing channels
- E. Campaigns
正解:A、C、E
質問 # 40
Which of the following is benefits of implementing user-friendly page named for a customer?
- A. Constant change in URL does not have an impact page reports
- B. Focus on this site flow/ user experience rather than site operations
- C. Increase the number of unique page name
- D. Assigning page URLs to s.pagename is advantageous for web analytics
正解:B
質問 # 41
A company is using Segment IQ to compare mobile and desktop traffic.
The metrics of interest to them are as follows:
* Page Views/Visitors
* Searches/Visitors
* Carts/Visitors
* Cart Additions/Visitors
* Revenue/Visitors
The differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?
- A. Mobile traffic is more valuable.
- B. There is high statistical significance difference between these metrics and the 2 segments.
- C. There is no statistical significance difference between these metrics and the 2 segments.
- D. Desktop traffic is more valuable.
正解:B
解説:
Segment IQ in Adobe Analytics is used to compare different segments of traffic to determine the statistical significance of differences between metrics. A high differential score of 0.9 or greater indicates a high statistical significance difference between the metrics of the two segments. This means that the differences observed in metrics like Page Views/Visitors, Searches/Visitors, Carts/Visitors, Cart Additions/Visitors, and Revenue/Visitors are not due to random chance but are significant and meaningful.
質問 # 42
An Architect needs to track a site feature with a new eVar and make sure that the data is GDPR compliant.
The Architect has already configured the new eVar in the Report Suite Admin panel. Which additional task should the Architect perform?
- A. In the Data Governance Admin panel, add data governance labels to the variable
- B. In existing Report Builder spreadsheets, add the new variable to existing data requests
- C. In the Data Connectors Admin panel, add the new variable to existing Data Connector configurations
- D. In the Data Sources panel, add the new variable to any scheduled imports
正解:A
解説:
Business Requirement: Ensure GDPR compliance for a new eVar tracking a site feature.
Additional Configuration:
* Data Governance Labels: Essential for ensuring that the data collected complies with GDPR by appropriately labeling the data for privacy and security.
Explanation:
* Data Governance Admin panel: Adding governance labels to the new eVar helps categorize and manage data according to GDPR compliance standards.
Verification: According to Adobe Analytics GDPR compliance documentation, adding governance labels in the Data Governance Admin panel is a critical step for ensuring data privacy and compliance (Adobe Analytics GDPR Compliance Guide).
質問 # 43
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