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Advanced-Cross-ChannelのPDFで合格させるスゴ問題集でAdvanced-Cross-Channel最新のリアル試験問題
質問 # 42
What is prerequisite for email/web recommendations: select 2
- A. collect tracking code
- B. catalog
正解:A、B
質問 # 43
Which two functions does Einstein Copy Selection do for marketing campaigns?
- A. Send personalized content for each customer when they open email messages
- B. Determines how many subscribers will engage with the message.
- C. Use aggregate daily engagement metrics to optimize content for the next day
- D. Analyze click results to find out which assets spark the most engagement among customers
正解:A、D
質問 # 44
Which three statements are true for MC Behavioral Triggers?
- A. Behavioral Triggers are mandatory for Commerce Cloud integrations.
- B. Behavioral Triggers can be triggered from interactions with both Content and Products
- C. Behavioral Triggers require a catalog of assets
- D. Behavioral Triggers are not editable
- E. Collect tracking code is necessary to use Behavioral Triggers
正解:B、C、E
質問 # 45
What is true about Inbox message:
- A. Device owns the message not the contact.
- B. Contact owns the message not the device.
- C. Alert+inbox consume 1 supermessage.
- D. It can open any public url also and not only cloud page
正解:A
質問 # 46
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. hourly
- B. monthly
- C. daily
- D. Biweekly
正解:D
質問 # 47
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?
- A. Workspace Shared Notes
- B. Post Approvals
- C. Publish Macros
- D. Individually
正解:C
質問 # 48
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein content selection
- C. Einstein copy insights
正解:B
解説:
Understanding Content Fatigue:
* Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
Einstein Content Selection and Fatigue Rules:
* Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
* Fatigue Rules:Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
Why Other Options Are Incorrect:
* B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
* C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.
質問 # 49
What is true for behavioral triggers. Multiple select.
- A. need catalog data
- B. need collect tracking code
- C. they cannot be modified
正解:A、B
質問 # 50
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Lead
- B. Person account, (opportunities, Quick send message records)
- C. Contact.
正解:A、C
質問 # 51
How often are the Einstein Engagement Scoring models updated?
- A. Hourly
- B. Daily
- C. Weekly
- D. Monthly
正解:D
質問 # 52
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
- A. Einstein Engagement Frequency
- B. Einstein Content Selection
- C. Einstein Scoring
- D. Einstein Copy Insights
正解:A
質問 # 53
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?
- A. Contact actions in response to marketing messages
- B. Data retention policies
- C. Changes to a contact's attributes
- D. Data-modifications to a contact's profile information
- E. Status change through contact deletion operation
正解:A、B、C
質問 # 54
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. Product
- B. Content
- C. banner
正解:A、B、C
解説:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.
質問 # 55
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
正解:A
質問 # 56
How dots social studio unify anonymous and known identities?
- A. Deterministic matching
正解:A
質問 # 57
Difference between inbox message and in app message.
- A. Inbox messages can be used only in los whereas in app message can also be used in android
- B. Inbox message is displayed once but in app message is displayed repeatedly
- C. Inbox message is displayed and stored in device in app message is displayed only 1 time
正解:C
解説:
Inbox Messages:
* Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
* Persistence:They remain in the inbox until the user deletes them or the message expires.
* Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
In-App Messages:
* Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.
* Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.
* Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
Key Differences Summarized:
* Storage:Inbox messages are stored; in-app messages are not.
* Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
* Persistence:Inbox messages persist; in-app messages are transient.
Why Other Options Are Incorrect:
* B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
* C:Both inbox and in-app messages can be used on both iOS and Android platforms.
質問 # 58
How often are the Einstein Engagement Scoring scores updated for Email?
- A. Hourly
- B. Daily
- C. Weekly
- D. Monthly
正解:B
質問 # 59
What is true about Einstein Engagement Scoring (EES)?
- A. EES takes into account custom unsubscribe handling
- B. EES can import historical purchase data to drive conversion predications
- C. EES requires Collect Code Tracking forweb conversion predictions
- D. EES analyzes all send data from Marketing Cloud
正解:B
質問 # 60
Which keywords does MobileConnect automatically recognize as STOP keywords?
- A. LEAVE, GOAVVAV, END, UNSUB, NO
- B. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
- C. STOP. FINISH, END, UNSUB, LEAVE
- D. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
正解:D
質問 # 61
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
正解:
解説:
STO predicts the best time to send a message for each contact through Journey Builder STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email STO can help send SMS messages at the time individuals are most likely to engage with the message A
質問 # 62
What user permission is required to configure SSO in social studio.
- A. full user
- B. custom user
- C. limited user
- D. Super user
正解:D
質問 # 63
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
- A. engagement data
- B. emotional tone of subject line
- C. Frequently used phrases in subject line
- D. spelling and punctuation errors
正解:A、B、C
質問 # 64
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