MCE無料問題集「Marketo Certified Expert」

質問 1

A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?

（A）Create a segment using Full Name

（B）Create a Smart List using the Full Name filter and the duplicate constraint

（C）Adjust the duplicate System Smart List filter value to Full Name

（D）Edit duplicate identification settings in the Admin panel

正解：C 解答を投票する

質問 2

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?

（A）Add to Trash

（B）Add to Engagement Program

（C）Add to Nurture Stream

（D）Add to SFDC Campaign

正解：D 解答を投票する

質問 3

A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?

（A）Create a smart list using the filter "Filled out form" with the constraint of "Web Page"

（B）Create a form submission list in the Design Studio

（C）Create a Landing Page Performance Report

（D）Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"

正解：A 解答を投票する

質問 4

What is a reason to include a text version with an HTML one when sending an email?

（A）Text emails have higher delivery rates than HTML.

（B）Including a text version makes it more likely for people to click.

（C）Text emails offer a better user experience than HTML.

（D）Some email clients can only receive text emails.

正解：B 解答を投票する

質問 5

A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:
Send an email to the lead owner
Create an Interesting Moment
What should be done to ensure this?

（A）Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow

（B）Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow

（C）Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow

（D）Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow

正解：B 解答を投票する

質問 6

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?

（A）URL Tools > Edit URL Settings

（B）URL Builder > SEO URL

（C）Rename URL > SEO link

（D）Landing Page Editor > Change URL

正解：A 解答を投票する

質問 7

How is Marketo different from an email service provider (ESP)?

（A）Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

（B）Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

（C）Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

（D）Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

正解：D 解答を投票する

質問 8

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

（A）Create an email that includes the {{member.webinar URL}} token

（B）Change the form settings to operational

（C）Create a smart campaign using the Send Alert flow step

（D）Create a smart campaign using the Fills Out Form trigger

（E）Add a new My Token to the program called {{my.webinar URL}}

（F）Create an email that includes the {{webinar.link URL}} token

（G）Change the email settings to operational

正解：A、D、G 解答を投票する

MCE 無料問題集「Marketo Certified Expert」

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