MCE無料問題集「Marketo Certified Expert」

質問 1

An engagement program to promote a new online training series has two objectives:
A "Haven't Attended" objective to get people who have never attended to sign up A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

（A）A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails

（B）A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.

（C）Two streams: one to promote attendance and the other to encourage completion

（D）Two streams: one to add people to the program and the other to promote more new attendees

正解：B、C 解答を投票する

質問 2

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?

（A）Add to Trash

（B）Add to Engagement Program

（C）Add to Nurture Stream

（D）Add to SFDC Campaign

正解：D 解答を投票する

質問 3

How is Marketo different from an email service provider (ESP)?

（A）Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

（B）Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

（C）Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

（D）Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

正解：D 解答を投票する

質問 4

Which step is necessary to add a custom column to a lead report?

（A）Activate Custom Columns in Admin

（B）Drag over Opportunity Columns

（C）Select the Smart List(s)

（D）Select Export Rows

正解：C 解答を投票する

質問 5

A marketer wants the country field values in a database to be standardized.
What can a marketer do to achieve this?

（A）Create static lists for each country

（B）Use a Smart Campaign to update non-standard values

（C）Assign a default value to all new leads

（D）Create a new custom field

正解：B 解答を投票する

質問 6

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.
Which modification excludes these populations from the report?

（A）Exclusionary filters in the Smart List tab

（B）Custom Columns in the Smart List tab

（C）"Lead Created At" in the Setup tab

（D）"Group Leads by" in the Setup tab

正解：B 解答を投票する

質問 7

Which type of email can be sent without an unsubscribe link at the bottom?

（A）A monthly newsletter for clients

（B）An autoresponder for a webinar registration

（C）A trade show invitation for past attendees

（D）An ongoing nurture for prospects

正解：B 解答を投票する

質問 8

What should be used to make program acquisition automatic?

（A）Global landing page

（B）Local landing page

（C）Global form

（D）Hidden form fields

正解：B 解答を投票する

MCE 無料問題集「Marketo Certified Expert」

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