MCE無料問題集「Marketo Certified Expert」

質問 1

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?

（A）My token for a lead's Company Name

（B）System token for the Unsubscribe Link

（C）System token for the Web View Link

（D）Lead token for a Custom Field value

正解：B 解答を投票する

質問 2

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.
What is required to begin sending emails?

（A）Stream cadence must be set.

（B）Archived content must be shown.

（C）The engagement program stream must be activated.

（D）Engagement score must be turned on.

正解：A 解答を投票する

質問 3

A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?

（A）Update lead acquisition program

（B）Marketing suspend the lead

（C）Send the lead an alert

（D）Update lead status

正解：D 解答を投票する

質問 4

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

（A）An approved segmentation

（B）System tokens

（C）An approved snippet

（D）Smart lists

正解：C 解答を投票する

質問 5

A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program.
Which two settings must be configured for this test? (Choose two.)

（A）Winning criteria

（B）Dynamic content

（C）Segment size

（D）Champion/Challenger

（E）Sample size

正解：B、C 解答を投票する

質問 6

Which type of leads will receive a non-operational email?

（A）Blacklisted leads

（B）Marketable leads

（C）Unsubscribed leads

（D）Marketing suspended leads

正解：C 解答を投票する

質問 7

The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text ":default=there"?

（A）To avoid an error message from showing if the field Company is empty

（B）To populate the first name field with "there" if the field First Name is empty

（C）To display "there" in the email if the field First Name is empty

（D）To avoid an error message from showing if the field First Name is empty

正解：D 解答を投票する

質問 8

What needs to be done to track the success of programs using a custom channel?

（A）Ensure that program statuses are being updated

（B）Upload the list of attendees to a list in the program

（C）Ensure forms are local to the program

（D）Include a "Responded" program status

正解：A 解答を投票する

MCE 無料問題集「Marketo Certified Expert」

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