MCE無料問題集「Marketo Certified Expert」

質問 1

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?

（A）My token for a lead's Company Name

（B）System token for the Unsubscribe Link

（C）System token for the Web View Link

（D）Lead token for a Custom Field value

正解：B 解答を投票する

質問 2

A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?

（A）A lead token for the lead's first name

（B）A styled rich text token for the subject line.

（C）A text token for the link to the content

（D）A text token for the link to a displayed image

正解：C 解答を投票する

質問 3

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.
What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

（A）Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

（B）Include an Unsubscribe link in all marketing emails

（C）Create the processes to abide by a country's SPAM laws

（D）Suppress all non-US respondents

正解：A 解答を投票する

質問 4

The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads' score?

（A）Reset

（B）-100

（C）{{System.Reset}}

（D）= 0

正解：D 解答を投票する

質問 5

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?

（A）Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings

（B）Use Mark Input to display the full state value while storing the abbreviation

（C）Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings

（D）Use Mark Input to display the abbreviation while storing the full state

正解：A 解答を投票する

質問 6

A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?

（A）Use Basic filters

（B）Use ALL filters

（C）Use ANY filters

（D）Use Advanced filters

正解：B 解答を投票する

質問 7

In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:

Which logic will apply for a lead to qualify for this Smart Campaign?

（A）The lead must have an industry of "Marketing" or both fill out the selected form and visit the selected web page.

（B）The lead must fill out the selected form, and visit the selected web page, and have an industry of
"Marketing".

（C）The lead must have an industry of "Marketing" and either fill out the selected form or visit the selected web page.

（D）The lead must fill out the selected form, or visit the selected web page, or have an industry of
"Marketing".

正解：A 解答を投票する

質問 8

Which two behaviors can be tracked with Munchkin code? (Choose two.)

（A）Web page clicks

（B）Average time spent on site

（C）Web page bookmarks

（D）Social media activity

（E）Web page visits

正解：B、E 解答を投票する

MCE 無料問題集「Marketo Certified Expert」

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