NPDP 無料問題集「PDMA Product Development Professional (NPDP) Certification」

What quantitative market research tool should be used to identify a gap in the products offered to a market?

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Which of the following is incorrect?

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What type of assesment helps a team achieve increased communication during the work of the project?

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The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:

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Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

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Economic Value Added (EVA) is the before-tax cash flow generated by a business plus the cost of the capital it has deployed to generate that cash flow.

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Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study

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Reaserach that involves collectiong information specifally tailored to your need (such as focus groups or surveys) is known as ____:

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In a bubble chart Pearls are the potential stars because they have a high potential payoff, but a low likelihood of success.

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Which of the following is a purpose of the product protocol?

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Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:

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How does a new product development process reduce risk?
I. It increases the points at which information is gathered and decisions are made II. It provides "bailout points" where the company can walk away from a poor project III. It lessens the investment at stake when the uncertainties are high

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According to Crawford, what is the appropriate process taken when conducting Problem-based Ideation:

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A unit of work small enough to be completed by the team in one sprint iteration is called?

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The purpose of the Testing & Validation Stage is to test and trial the product in the market, the lab and the production system.

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