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Salesforce Certified-Strategy-Designer 認定試験の出題範囲：
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質問 # 72
A strategy designer is working on a future digital commerce vision for Cloud Kicks.
What should the designer focus on when engaging technical stakeholders7
- A. Ensure all ideas have buy-in from technical stakeholders.
- B. Explore feasibility and opportunities for future innovation.
- C. Minimize technical stakeholders' input at this early stage.
正解：B
解説：
Explanation
The designer should focus on exploring feasibility and opportunities for future innovation when engaging technical stakeholders. Feasibility refers to how possible or realistic it is to implement a solution, given the technical constraints or requirements. Opportunities for future innovation refer to the potential or possibilities for creating new or improved solutions, leveraging the latest technologies or trends. Both aspects help foster a collaborative and creative dialogue between the designer and the technical stakeholders, and ensure that the solution is both viable and desirable.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
質問 # 73
A health and wellness company wants to create a 10-year vision for its business. Which external context for innovation is the least risky trend to influence the company's strategy?
- A. Perception shift: Feelings toward the efficacy of wellness products in the next 10 years
- B. Demographic shift: Number of affluent and educated young professionals in the U.S. in the next
10 years - C. Market shift: The stability of the economy and consumers buying power in the next 10 years
正解：A
解説：
Explanation
The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.
質問 # 74
Cloud Kicks (CK) is a company of operational excellence However, CK has a hard time bringing innovative ideas to market, because investing In unproven tactics seems risky to its leaders who are used to making decisions based on metrics.
Which approach should a strategy designer take when presenting a new product vision to this group?
- A. Conduct a competitive analysis of other products in the same market as the product vision.
- B. Run qualitative user research on the product vision and share key feedback with stakeholders.
- C. Identify the biggest questions about the product vision and collect data on prototypes.
正解：C
解説：
Explanation
The best approach to presenting a new product vision to a group of leaders who are used to making decisions based on metrics is to identify the biggest questions about the product vision and collect data on prototypes, as this helps validate or invalidate the assumptions and hypotheses behind the vision, and provide evidence-based arguments for its feasibility and viability. Running qualitative user research or conducting a competitive analysis may not be persuasive or relevant enough for this group.
質問 # 75
A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.
What should the strategy designer do to address these concerns?
- A. Share stories from research that show the design team understands the customers' needs.
- B. Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.
- C. Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.
正解：B
解説：
Explanation
The design team should provide a breakdown of the strategy, linking features with consumer benefits and outcomes, to address the concerns of the executive team. This helps communicate the value proposition and rationale of the product vision, and how it aligns with the business goals and objectives. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/commun
質問 # 76
After a series of interviews with key stakeholders, a strategy designer realizes the company is duplicating efforts across internal teams, each creating similar programs for customer engagement.
Which approach should the designer propose to create alignment?
- A. Design sprint
- B. Journey mapping workshop
- C. Service blueprint workshop
正解：C
解説：
Explanation
The best approach to create alignment among internal teams who are duplicating efforts is to conduct a service blueprint workshop, as this helps map out the current state of the service delivery across different touchpoints, channels, and actors, and identify gaps, redundancies, and opportunities for improvement. A design sprint or a journey mapping workshop may not be suitable for addressing the internal silos and inefficiencies.
質問 # 77
A Cloud Kicks (CK) strategy designer is leading a project to create a new customer experience with digital and environmental touchpoints. The stakeholders want to understand how the designer is proposing CK will deliver the experience. which tool should they use to explore the collaboration, structure, and processes that will be required?
- A. Journey map
- B. Service blueprint
- C. Empathy map
正解：B
解説：
Explanation
The best tool to explore the collaboration, structure, and processes that will be required to deliver a new customer experience with digital and environmental touchpoints is a service blueprint, as this helps illustrate how different actors, touchpoints, channels, activities, and resources interact and support each other in delivering the service. A journey map or an empathy map may not be able to capture the backstage aspects of service delivery.
質問 # 78
Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.
What should their strategy designer explore to increase market share?
- A. Deepening customer engagement
- B. Diversifying product offerings
- C. Reinvesting in existing products
正解：B
解説：
Explanation
The strategy designer should explore diversifying product offerings to increase market share. This means creating new products or services that appeal to different customer segments or needs, and expanding the customer base and revenue potential of the business.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
質問 # 79
The design team at Cloud Kicks used qualitative research to uncover an opportunity to create a new line of sustainable footwear.
What should the strategy designer do to build a shared understanding and agreement among business leaders to move forward with this new initiative7
- A. Complete a competitive analysis collaboratively in a workshop.
- B. Share customer needs and tie them to business goals.
- C. Select the most senior stakeholder's goal as a path forward.
正解：B
解説：
Explanation
The strategy designer should share customer needs and tie them to business goals to build a shared understanding and agreement among business leaders to move forward with the new initiative of creating a new line of sustainable footwear. This helps demonstrate the value and relevance of the initiative, and how it aligns with the business vision and objectives.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
質問 # 80
Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.
What should the strategy designer do to solve for this accessibility challenge"?
- A. Invite users to co-create as accessibility experts.
- B. Ideate marketing concepts to reach new audiences.
- C. Conduct an empathy workshop to understand the audience.
正解：A
解説：
Explanation
Inviting users to co-create as accessibility experts means involving users who have accessibility needs or challenges in the design process as collaborators and consultants. This helps solve for the accessibility challenge by ensuring that the design meets the standards and expectations of the target audience. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/invite-u
質問 # 81
Cloud Kick's sales representatives are complaining about lack of flexibility when they need to create complex quotes and configure product solutions What should the Strategy Designer recommend to streamline their sales cycle?
- A. Create a custom sales cycle that maps exactly to their needs
- B. Suggest to simplify the complex sales cycle to make it fit the standard setup
- C. Implement Revenue Cloud
正解：C
解説：
Explanation
The Strategy Designer should recommend implementing Revenue Cloud to streamline their sales cycle.
Revenue Cloud is a Salesforce product that enables companies to create flexible and scalable revenue models, automate complex billing and revenue recognition processes, and provide a unified buying experience across channels. Revenue Cloud includes CPQ (Configure, Price, Quote) and B2B Commerce solutions that can help Cloud Kicks' sales representatives create complex quotes and configure product solutions more easily and accurately.
質問 # 82
A Sale5force Architect is asked to engage and help facilitate a journey mapping workshop with a strategy designer. The architect is unsure how it will help in the creation of deliverables they are required to produce.
What value should the architect get by engaging in this workshop?
- A. A journey mapping exercise will provide ail of their technical requirements.
- B. A journey map allows for the creation of a solution architecture diagram.
- C. A journey map will allow the developers to start building.
正解：A
解説：
Explanation
A journey map is a tool that helps the architect engage and facilitate a journey mapping workshop with a strategy designer. A journey map is a visual representation of the customer's experience with a product or service, from their perspective. It helps identify the customer's needs, goals, pain points, emotions, and touchpoints across different stages of their journey. It also helps inform the design and development of solutions that meet the customer's expectations and improve their satisfaction.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
質問 # 83
In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant.
Which tool should the team use to justify the strategy7
- A. Business model canvas
- B. Prioritization matrix
- C. Criteria scorecard
正解：B
解説：
Explanation
The team should use a prioritization matrix to justify the strategy. A prioritization matrix is a tool that helps evaluate and rank ideas or features based on two criteria, such as impact and effort. It helps determine the most valuable and viable solutions, and communicate the benefits and trade-offs of each option.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
質問 # 84
Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to the design of a product through collaborative activities.
Which tools should CK use while conducting the next synchronous journey mapping session?
- A. Presentation tools
- B. Whiteboarding tools
- C. Design creation tools
正解：B
解説：
Explanation
Whiteboarding tools are tools that enable collaborative drawing, brainstorming, and mapping on a virtual board. They are useful for conducting synchronous journey mapping sessions with remote teams, as they allow everyone to participate and contribute in real time.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
質問 # 85
The strategy designer at Cloud Kicks has worked with the development team to create a cross-cloud 360 prototype based on a concept to create a better customer experience and help dive revenue.
What should the designer produce to get buy-in from the business stakeholders?
- A. Business metrics and ROI map
- B. Business case and roadmap
- C. Business user flow and journey map
正解：B
解説：
Explanation
The designer should produce a business case and a roadmap to get buy-in from the business stakeholders. A business case is a document that outlines the rationale, benefits, costs, risks, and alternatives of a proposed project or solution. A roadmap is a visual representation of the plan, timeline, milestones, and dependencies of a project or solution. Together, they can help communicate the value proposition, feasibility, viability, and desirability of the cross-cloud 360 prototype to the business stakeholders. A business user flow and journey map may show how the prototype works and what pain points it solves, but they do not provide enough information on the strategic aspects of the project. Business metrics and ROI map may quantify some aspects of the project, but they do not explain how or why the prototype was created.
質問 # 86
A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge.
What should the designer do?
- A. Pause the conversation and work through the conflict in a private setting.
- B. Take a vote among people in the room and pursue the winning opinion.
- C. Work through the conflict in the workshop to reach a shared perspective.
正解：C
解説：
Explanation
The strategy designer should work through the conflict in the workshop to reach a shared perspective, rather than avoiding or suppressing it. This helps surface different opinions and perspectives, foster constructive dialogue, and align on common goals and criteria. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/navigate
質問 # 87
Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.
What is a core component of a successful GTM strategy?
- A. Test-driven development
- B. Digital marketing plan
- C. Product value proposition
正解：C
解説：
Explanation
A product value proposition is a core component of a successful go-to-market (GTM) strategy. A product value proposition is a statement that summarizes the benefits and value that a product or service offers to customers, and how it solves their problems or satisfies their needs. It helps communicate the unique selling points and differentiation of the product or service, and attract and retain customers. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
質問 # 88
Cloud Kicks' design team learns of the desire for sustainable materials while co-creating personalization concepts with their West Coast influencers. Which method should the team use improve feasibility of this concept direction?
- A. Create a functional prototype.
- B. Review and align with company V2MOM
- C. Run a cost benefit analysis.
正解：C
解説：
Explanation
The best method to improve feasibility of a concept direction that involves sustainable materials is to run a cost benefit analysis, which is a quantitative way of comparing the costs and benefits of different alternatives and finding the optimal solution. Creating a functional prototype or reviewing and aligning with company V2MOM may not address the feasibility issue directly.
質問 # 89
Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.
What should the strategy designer do to solve for this accessibility challenge"?
- A. Invite users to co-create as accessibility experts.
- B. Ideate marketing concepts to reach new audiences.
- C. Conduct an empathy workshop to understand the audience.
正解：A
解説：
Explanation
Inviting users to co-create as accessibility experts means involving users who have accessibility needs or challenges in the design process as collaborators and consultants. This helps solve for the accessibility challenge by ensuring that the design meets the standards and expectations of the target audience.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
質問 # 90
At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.
How should the design team present this information knowing they would challenge a stakeholder's hypothesis?
- A. In a walking deck with video clips from research sessions
- B. In an insights workshop with plenty of time for group discussion
- C. In a 'How Might We" statement to encourage new ideas
正解：B
解説：
Explanation
The design team should present the information that challenges a stakeholder's hypothesis in an insights workshop with plenty of time for group discussion. This helps create a safe and collaborative space where the stakeholder can ask questions, share feedback, and understand the research findings and implications.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/present-
質問 # 91
At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching.
What is the reason why marker choice is important?
- A. They enable stakeholders to focus on generating ideas rather than detailing UI.
- B. They ensure stakeholders can fit detailed sketches on a sticky note in the allotted time.
- C. They anonymize the sketches so that stakeholders cannot judge others' drawing abilities.
正解：A
解説：
Explanation
The reason why marker choice is important is that they enable stakeholders to focus on generating ideas rather than detailing UI. Fat markers are thick pens that limit the level of detail that can be drawn on a sticky note.
They help stakeholders concentrate on the concept or idea behind the sketch, rather than the user interface or visual design. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/sketch-w
質問 # 92
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