試験NPDP トピック1 問題26 スレッド
PDMA NPDPのリアル試験問題集
問題 #: 26
トピック #: 1
問題 #: 26
トピック #: 1
Which of the following are recommendations for using focus groups?
I. Do one focus group for each topic and market segment
II. Avoid focus group veterans
III. If the topic is uncommon or technical, make sure the moderator has the appropriate background IV. Remember focus groups are a technique for learning how and why; not for testing hypotheses
I. Do one focus group for each topic and market segment
II. Avoid focus group veterans
III. If the topic is uncommon or technical, make sure the moderator has the appropriate background IV. Remember focus groups are a technique for learning how and why; not for testing hypotheses
おすすめの解答：D 解答を投票する
Focus groups are a qualitative research method used to gather insights on how and why people think or feel a certain way about a product, service, or concept. The following are recommended practices for using focus groups:
II. Avoid focus group veterans: To prevent bias and ensure fresh perspectives, it's important to include participants who have not frequently participated in focus groups. III. If the topic is uncommon or technical, make sure the moderator has the appropriate background: This ensures that the moderator can effectively guide the discussion and probe deeper into technical aspects. IV. Remember focus groups are a technique for learning how and why; not for testing hypotheses: Focus groups are exploratory in nature and are best used to understand underlying reasons and motivations, rather than for hypothesis testing.
Thus, the correct answer is D: II, III, IV.
References:
Krueger, R. A., & Casey, M. A. (2014). Focus Groups: A Practical Guide for Applied Research. SAGE Publications.
Morgan, D. L. (1997). Focus Groups as Qualitative Research. SAGE Publications.
II. Avoid focus group veterans: To prevent bias and ensure fresh perspectives, it's important to include participants who have not frequently participated in focus groups. III. If the topic is uncommon or technical, make sure the moderator has the appropriate background: This ensures that the moderator can effectively guide the discussion and probe deeper into technical aspects. IV. Remember focus groups are a technique for learning how and why; not for testing hypotheses: Focus groups are exploratory in nature and are best used to understand underlying reasons and motivations, rather than for hypothesis testing.
Thus, the correct answer is D: II, III, IV.
References:
Krueger, R. A., & Casey, M. A. (2014). Focus Groups: A Practical Guide for Applied Research. SAGE Publications.
Morgan, D. L. (1997). Focus Groups as Qualitative Research. SAGE Publications.
Tanaga 2024-07-20 11:54:39
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