更新されたのは2022年01月29日認定試験1D0-623問題集で練習テスト問題
更新された検証済みの1D0-623問題集と解答で合格保証もしくは全額返金
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質問 23
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
- A. Conversion attribution
- B. Click-through rates
- C. Cost per click
- D. Total revenue earned
正解: B
質問 24
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
- C. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
- D. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
正解: A
質問 25
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Implement regular reviews ofoutbound communications
- B. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- C. Provide training for all employees in the company regarding legal and regulatory compliance
- D. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
正解: D
質問 26
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
- A. Decision science
- B. Data exploration
- C. Performance management
- D. Social analysis
正解: B
質問 27
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.What content should she create in order to have an impact across multiple social media platforms?
- A. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
- B. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
- C. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
- D. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
正解: A
質問 28
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?
- A. Manage and mitigate
- B. Asses and evaluate
- C. Monitor and revise
- D. Identify and resolve
正解: D
質問 29
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
- A. Hire someone to create and maintain his online presence on other social media sites.
- B. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
- C. Ignore the other sites because his primary audience does not participate on them.
- D. Create placeholder pages that redirect visitors to his Web site or other social media sites.
正解: D
質問 30
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post recipes with coupons for the ingredients.
- B. Schedule promotionevents at various store locations.
- C. Post the weekly coupon flyer as a PDF.
- D. Post a link to their corporate Web site.
正解: B
質問 31
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- B. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
- C. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
- D. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
正解: A
質問 32
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
- A. Evaluate the click through rates to your Web site.
- B. Create compelling ads and promote well-received organic posts.
- C. Address posts to the entire platform audience.
- D. Repeal the same posts over and over.
正解: B
質問 33
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you identify the demographics of your current audience.
- B. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
- C. Helps you keep the cost of purchasing social media ads to a minimum.
- D. Helps you identify problem areas in your campaign during the monitor and adjust phase.
正解: D
質問 34
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
- A. Use the images and full text from the longest article, add personal editorial comments and create a new title.
- B. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
- C. Create a new title, links to the original sources and add personal editorial comments
- D. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
正解: C
質問 35
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. Employee compensation, cost of goods sold and pay-per-click fee.
- B. Total budget amount, pay-per-click fee and total clicks made.
- C. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- D. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
正解: B
質問 36
Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?
- A. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
- B. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
- C. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
- D. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
正解: B
質問 37
An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.
- A. Reach
- B. Impression.
- C. Engagement
- D. Exposure
正解: C
質問 38
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
- A. So that followers from one platform will automatically become followers on another platform.
- B. It creates a social character that is engaging the community.
- C. So that others can manage the accounts when someone leaves.
- D. It improves brand recognition.
正解: D
質問 39
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