1D0-623練習テスト問題は更新された56問題あります
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CIW 1D0-623 認定試験の出題範囲：
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質問 33
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
- A. Contract with a reality television producer to create a short run series for cable broadcast.
- B. Record the speech and post it on the company's Web site with a text transcript.
- C. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
- D. the format of the speeches to a question and answer panel with four to five participant
正解: C
質問 34
Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?
- A. A large financial services company providing payroll processing
- B. A car manufacturer that makes trucks, sedans and hybrids
- C. A political campaign for mayor of a large city
- D. A circus performance troupe that travels the country
正解: A
質問 35
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
- A. Data exploration
- B. Performance management
- C. Social analysis
- D. Decision science
正解: A
質問 36
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
- B. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
- C. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- D. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
正解: C
質問 37
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?
- A. Monitor and revise
- B. Asses and evaluate
- C. Identify and resolve
- D. Manage and mitigate
正解: C
質問 38
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
- A. Paid communication
- B. Owned communication
- C. Earned communication
- D. Posted communication
正解: B
質問 39
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
- B. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
- C. Remove all postings from their message board and publicly deny the error on the popular social media sites.
- D. Post responses to the messages, explaining the problem and when it will be resolved.
正解: D
質問 40
Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?
- A. Personal social media usage would not provide transparency.
- B. Personal social media usage can have a negative impact on the company's reputation.
- C. Competitors may recruit employees who are vocal about the company through their personal social media usage
- D. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
正解: B
質問 41
A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?
- A. Paid advertising
- B. Viral advertising
- C. Banner advertising
- D. Organic advertising
正解: D
質問 42
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?
- A. Marital status, customer income and brand loyalty
- B. Gender, personality and geographic segment
- C. Age of their customers, customer income and gender
- D. Geography, favorite activities and customer income
正解: C
質問 43
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you identify problem areas in your campaign during the monitor and adjust phase.
- B. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
- C. Helps you identify the demographics of your current audience.
- D. Helps you keep the cost of purchasing social media ads to a minimum.
正解: A
質問 44
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Offer free yarn skeins to first time posters.
- B. Create instructional videos of previously posted projects.
- C. Cross post new projects from a quiters group.
- D. Encourage the frequent posters to contribute more.
正解: A
質問 45
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
- A. So that others can manage the accounts when someone leaves.
- B. So that followers from one platform will automatically become followers on another platform.
- C. It creates a social character that is engaging the community.
- D. It improves brand recognition.
正解: D
質問 46
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
- A. Community
- B. Campaign
- C. Platform
- D. Executive
正解: B
質問 47
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?
- A. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities
- B. The owner of the site uses the contact information to sell them services from other companies he owns
- C. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community
- D. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors
正解: B
質問 48
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
- A. Total revenue earned
- B. Click-through rates
- C. Conversion attribution
- D. Cost per click
正解: B
質問 49
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Complexity, data from multiple sources was poorly matched and imprecise.
- B. Confidence the combined data had insufficient certainty.
- C. Choice the company used an inadequate data analysis system
- D. Context; most if the posts were complaints about product performance.
正解: D
質問 50
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
- A. Cultivate a relationship with an online book club to share announcements and offer free books
- B. Post videos of interviews with published authors bundled with "buy now" social commerce options.
- C. Auction signed copies of the books on retail shopping sites.
- D. Offer low cost writing workshops scheduled as shareable events.
正解: A
質問 51
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
- B. Provide training for all employees in the company regarding legal and regulatory compliance
- C. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- D. Implement regular reviews ofoutbound communications
正解: A
質問 52
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. An art gallery selling antique paintings.
- B. A franchise restaurant company with 30 locations.
- C. A mobile pet grooming service.
- D. A gourmet food truck selling upscale sandwiches.
正解: A
質問 53
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Development
- B. Preparation
- C. Implementation and measurement
- D. Planning
正解: D
質問 54
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
- A. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
- B. Create a new title, links to the original sources and add personal editorial comments
- C. Use the images and full text from the longest article, add personal editorial comments and create a new title.
- D. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
正解: B
質問 55
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CIW 1D0-623試験問題集で[2022年最新] 練習有効な試験問題集解答：https://www.jpntest.com/shiken/1D0-623-mondaishu