[2022年最新] 最高の試験1D0-623問題集は無料サイトの資料を試そう
無料CIW Web and Mobile Design Series 1D0-623オフィシャル認証ガイドPDFをダウンロード
CIW 1D0-623 認定試験の出題範囲：
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質問 10
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post recipes with coupons for the ingredients.
- B. Schedule promotionevents at various store locations.
- C. Post the weekly coupon flyer as a PDF.
- D. Post a link to their corporate Web site.
正解: B
質問 11
Which of the following is the chief disadvantage to using social media?
- A. In a crisis situation, a company's reputation can be damaged quickly.
- B. A company must establish policies covering social media usage and provide training
- C. A company can lose control of how its corporate logo is used.
- D. You can gather information about what customers want in products.
正解: A
質問 12
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
- A. Conversion attribution
- B. Click-through rates
- C. Cost per click
- D. Total revenue earned
正解: B
質問 13
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. A franchise restaurant company with 30 locations.
- B. A gourmet food truck selling upscale sandwiches.
- C. An art gallery selling antique paintings.
- D. A mobile pet grooming service.
正解: C
質問 14
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
- A. Use the images and full text from the longest article, add personal editorial comments and create a new title.
- B. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
- C. Create a new title, links to the original sources and add personal editorial comments
- D. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
正解: C
質問 15
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
- A. Promotion, sharing, and engagement
- B. Reach, relevance, and resonance.
- C. The 80/20 rule
- D. The 90/9/1 rule.
正解: A
質問 16
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
- A. Post videos of interviews with published authors bundled with "buy now" social commerce options.
- B. Auction signed copies of the books on retail shopping sites.
- C. Offer low cost writing workshops scheduled as shareable events.
- D. Cultivate a relationship with an online book club to share announcements and offer free books
正解: D
質問 17
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- B. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
- C. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
- D. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
正解: A
質問 18
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?
- A. Damage to reputation and legal issues.
- B. Cybercrime and financial loss
- C. Regulatory compliance and privacy violations
- D. Theft of intellectual property and corporate identity
正解: C
質問 19
Which of the following is a social media optimization technique that can aid in search engine optimization?
- A. Share content from third parties that will engage users.
- B. Creating as many posts as possible, regardless of user engagement.
- C. Filling out all social media profiles completely.
- D. Make sure all social media posts link back to your company's Web site.
正解: C
質問 20
Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?
- A. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
- B. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
- C. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
- D. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
正解: B
質問 21
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Share this with all of your friends
- B. Watch this video compilation to see what services we have to offer.
- C. Schedule a video shoot today, to receive a 10% discount
- D. Message me for details
正解: C
質問 22
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
- A. Record the speech and post it on the company's Web site with a text transcript.
- B. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
- C. the format of the speeches to a question and answer panel with four to five participant
- D. Contract with a reality television producer to create a short run series for cable broadcast.
正解: B
質問 23
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
- A. Return on engagement
- B. Return on investment
- C. Follower sentiment
- D. Customer loyalty
正解: A
質問 24
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
- A. Notify airport management to update departure boards hourly
- B. Notify passengers via text message within 15 minutes of flight delays
- C. Alert passengers via text message about special offers on future flights
- D. Alert the baggage handling department to move bags to temporary storage
正解: D
質問 25
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?
- A. Manage and mitigate
- B. Asses and evaluate
- C. Monitor and revise
- D. Identify and resolve
正解: D
質問 26
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Start live streaming videos of exercise classes to encourage more people to join.
- B. Hire an outside company to take over customer communications on current social media platforms.
- C. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
- D. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
正解: D
質問 27
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
- A. Platform
- B. Community
- C. Executive
- D. Campaign
正解: D
質問 28
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CIW 1D0-623オフィシャル認証ガイドPDF：https://www.jpntest.com/shiken/1D0-623-mondaishu