更新された2024年04月プレミアムMarketing-Cloud-Consultant試験エンジンPDFで今すぐダウンロード！無料更新された157問あります
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Salesforce Marketing-Cloud-Consultant試験は、Salesforce Marketing Cloudプラットフォームに関連する主要な概念、ベストプラクティス、および技術的スキルの知識を測定します。合格した候補者は、電子メールマーケティング、ジャーニー構築、セグメンテーション、自動化、および分析を含むプラットフォームの能力に深い理解を持っています。また、複数のチャネルを横断した効果的なマーケティングキャンペーンの設計と実装能力を示すことができます。
Salesforce Marketing-Cloud-Consultant試験は、Salesforce Marketing Cloudを使用している専門家のスキルと知識を検証するように設計されています。この認定により、候補者は、クライアントまたは組織のニーズを満たすマーケティングクラウドソリューションを実装する能力を実証しました。この試験では、マーケティングクラウドのセットアップ、データモデリング、電子メールマーケティング、モバイルメッセージング、ソーシャルメディア広告、レポートなど、さまざまなトピックについて説明します。
質問 # 25
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Reply Mail Management
- B. Custom Delivery Profiles
- C. Sender Authentication Package
- D. Private Domains
正解：C
質問 # 26
Nerthern Trail Qutfitters' account is configured with Multi-Org to leverage two Salestorce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?
- A. Updste query activities thet reference the new synchronized data extensions.
- B. Configure Multi-Org settings to account for bo production instances in Setup.
- C. Rename and delete sandbox synchronized data extensions before connecting.
- D. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
正解：B
解説：
When dealing with a Multi-Org configuration, it's essential to correctly configure the settings in Setup to account for the multiple Salesforce CRM instances that Marketing Cloud will integrate with. In this scenario, configuring the Multi-Org settings to recognize both the existing and the new production instances is crucial to ensure seamless functionality. This setup allows Marketing Cloud to interact correctly with both CRM instances, minimizing any potential disruptions in data synchronization and marketing operations.References:Salesforce Multi-Org Configuration documentation
質問 # 27
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Substitution Strings
- B. Dynamic Content Areas
- C. Personalization Strings
- D. Guide Template Language
正解：B
質問 # 28
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.
What could be causing this?
- A. Orders are not being updated from not meeting criteria to meeting criteria
- B. The associated Contact should be updated to be injected.
- C. Synchronized Data Sources poll changes every 15 minutes at the quickest.
- D. Orders should be set up to allow injection upon update in Connect Configuration
正解：A
解説：
The reason why the Journey does not inject customers when their order status is updated is that orders are not being updated from not meeting criteria to meeting criteria. A Salesforce Data Entry Source only injects records into a journey when they change from not meeting the entry criteria to meeting the entry criteria. For example, if the entry criteria is order status equals New, then only orders that change from a different status to New will be injected into the journey. Orders that are created with a status of New or change from New to another status will not be injected into the journey.References:https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
質問 # 29
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Format the phone field in Salesforce as +l[phonenumber],
- B. Configure the phone field in Salesforce as US locale.
- C. Select 'Normalize Phone Number* in Journey settings.
- D. Select 'US' as the sending country in SMS activity.
正解：A
解説：
Explanation
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending.
Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_settin
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&t
https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5
質問 # 30
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. SSJS
- B. AMPscript
- C. SQL
- D. HTML
正解：A
質問 # 31
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Template-based emails
- B. Automation Studio
- C. Data Filter
- D. Triggered Send
- E. Suppression list
正解：A、B、C
質問 # 32
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Text (15)
- B. Decimal (15,2)
- C. Decimal (15,0)
- D. Number
正解：C
解説：
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
質問 # 33
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A data extension can be updated using a query activity.
- B. A filtered data extension can be populated with a filter activity.
- C. A data filter can be automated with a filter activity.
- D. A random data extension can be updated with a filter activity.
正解：C、D
質問 # 34
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. [email protected]
- B. [email protected]
- C. A [email protected]
- D. [email protected]
正解：D
質問 # 35
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for replyshould not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Create Sender Profile using the RMM auto-forward feature and configure the "Use SpecifiedInformation" email information.
- B. Create Sender Profile usingthe custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
- C. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- D. RMM accounts are unable to support this behaviors.
正解：D
質問 # 36
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
- A. Scheduled Automation using a Send Activity
- B. Journey that allows re-entry after exiting
- C. Scheduled Automation utilizing Triggered Send Emails
- D. Single Send Journey
正解：B
解説：
Explanation
A journey that allows re-entry after exiting can be used to have a periodic, dynamic newsletter send to a set data extension that changes from day-to-day. A journey with this setting can admit contacts into the journey multiple times as long as they meet the entry criteria. The View As Web Page link will not be broken when the audience is refreshed daily because the link is based on the Job ID and Subscriber ID, which are unique for each send. References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_settings.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_view_as_a_web_page_link.htm&type=5
質問 # 37
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
- A. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud.
- B. Share Sales Cloud user licenses across Marketing Cloud users.
- C. Filter target audiences based on mapped profile attributes to reduce Bulk API calls.
- D. Upgrade the Marketing Cloud Account to ConnectedApp Authentication.
正解：D
質問 # 38
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Remove existing user mappings, attribute mappings, and tracking subscriptions.
- B. Update query activities that reference the synchronized data extensions.
- C. Rename and delete sandbox synchronized data extensions before connecting.
- D. Configure Multi-Org settings to account for two production instances in Setup.
正解：B
解説：
Explanation
Before disconnecting the sandbox instance and connecting the production instance in the Cloud Kicks business unit, NTO should remove any existing user mappings, attribute mappings, and tracking subscriptions that are associated with the sandbox instance. User mappings define which Marketing Cloud users can access which Sales Cloud users' data. Attribute mappings define which Sales Cloud fields are used as subscriber attributes in Marketing Cloud. Tracking subscriptions define which Sales Cloud objects receive tracking data from Marketing Cloud sends. These settings should be removed before changing the CRM connection to avoid errors or conflicts. Additionally, NTO should update any query activities that reference the synchronized data extensions from the sandbox instance, as these will be different from the production instance synchronized data extensions. References:
https://help.salesforce.com/articleView?id=sf.mc_co_disconnect_a_salesforce_org_from_a_business_unit.htm&
https://help.salesforce.com/articleView?id=sf.mc_co_map_marketing_cloud_users_to_salesforce_users.htm&typ
https://help.salesforce.com/articleView?id=sf.mc_co_create_attribute_mappings_for_your_account.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_set_up_tracking_information_to_send_to_salesforce.htm&
質問 # 39
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Recent Email Send Report
- B. Data Views
- C. Tracking Extract
- D. Send Log
正解：D
質問 # 40
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Salesforce Certified Marketing Cloud Consultantになるには、認定試験に合格する必要があります。試験は60問の多肢選択問題で、90分以内に回答する必要があります。試験は、電子メールマーケティング、モバイルメッセージング、ソーシャルメディア広告、データ管理、分析など、Salesforce Marketing Cloudのさまざまな側面に関する受験者の知識を試験するよう設計されています。試験は複数の言語で提供され、オンラインまたはテストセンターで受験することができます。受験者が試験に合格すると、Salesforce Certified Marketing Cloud Consultant認定を受け取り、Salesforce Marketing Cloudの専門知識を証明し、プラットフォームを使用する組織にとって貴重な資産になります。
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