2023年最新の有効なMarketing-Cloud-Consultantテスト解答とSalesforce試験PDF問題を試そう [Q30-Q50]

2023年最新の有効なMarketing-Cloud-Consultantテスト解答とSalesforce試験PDF問題を試そう

無料Salesforce Marketing-Cloud-Consultant試験問題と解答トレーニングを提供していますJPNTest

質問 # 30
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)

A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
B. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.
C. Match the external keys of the sender profile and data extension containing account representative details.
D. Use substitution strings to populate the From Name and From Email values in the sender profile.

正解：A、D

解説：
Explanation/Reference:

質問 # 31
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

A. External Content
B. AMPscript
C. Personalization Strings
D. Dynamic Content

正解：A、C

質問 # 32
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?

A. Data Retrieves on the Send Object
B. Data View Export with every send
C. Event Notification Service
D. Platform Events API

正解：C

質問 # 33
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers

A. Recognize web traffic as originating from email instead of another channel.
B. Use the web analytics platform to trigger behavioral remarketing emails.
C. Pass web conversion data back into Marketing Cloud for use in email reporting.
D. Match subscribers to web activity by passing Subscriber ID through email links.
E. Track web activity from a click on an email URL back to a specific email campaign.

正解：A、D、E

質問 # 34
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers

A. Will a lookup table is needed for a dynamic From Name?
B. Will customers be able to sign up for the loyalty program at the store?
C. Is the purpose of these emails for acquisition or retention or transactional?
D. Will "Version" values/meanings change, precluding reusable AMPscript?

正解：A、C

質問 # 35
What are the similarities between Automation Studio and Journey Builder?

A. Have duration plus wait activity
B. Fire an event from Automation Studio to Journey Builder
C. Ability to define an email send

正解：B

質問 # 36
What is the skill set you need to build emails with dynamic content?

A. CSS
B. SSJS
C. Ampscript
D. HTML

正解：C

質問 # 37
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers

A. Assign Administration User permissions to the Channel Manager role.
B. Assign Administration User permissions to individual users.
C. Assign Administration User permissions to each business unit.
D. Assign Channel Managers the role of Marketing Cloud Analyst.

正解：A、C

質問 # 38
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

A. Scheduled Automation using a Send Activity
B. Journey that allows re-entry after exiting
C. Single Send Journey
D. Scheduled Automation utilizing Triggered Send Emails

正解：A

質問 # 39
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

A. Configure activities within Automation Studio to update the purchase data.
B. Utilize Entry Data on a Decision Split within Journey Builder.
C. Create a Data Relationship in Email Studio to relate the two data extensions.
D. Use Data Designer in Contact Builder to relate the two data extensions.

正解：B、C

質問 # 40
A customer has an eCommerce site and imports Data into three data extensions daily: 'Orders,'
'Order_Details,' and 'Products.' The data extensions contain the following information:
*Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
*Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
*Products: ProductId, SKU, Name, Description, Cost, Price
Which two relationships should be established in Data Designer? Choose 2 answers

A. One-to-one relationship between Orders and Order_Details
B. One-to-one relationship between the contact record and Order_Detail
C. One-to many relationship between Orders and Order_Details
D. One-to-one relationship between Order_Details and Products

正解：B、D

質問 # 41
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?

A. Data Retrieves on the Send Object
B. Data View Export with every send
C. Event Notification Service
D. Platform Events API

正解：C

質問 # 42
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?

A. Engagement metrics will be passed into Marketing Cloud.
B. They will need to integrate with the Marketing Cloud SOAP API.
C. The third-party send list should be pulled from the CMS.
D. Unsubscribes should be synchronized between senders.

正解：B

解説：
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "

質問 # 43
An existing triggered send needs to be updated with new content. (Choose the BEST answer.)

正解：A

質問 # 44
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts.
The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

A. Use a landing page to record the click and trigger an email.
B. Use a landing page to record the click in the data extension.
C. Leverage the Engagement Split and the Update Contact Activity.
D. Leverage the Decision Split and create a Custom Activity.

正解：A

質問 # 45
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
B. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
C. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

正解：A

質問 # 46
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'
the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?

A. Create a one-to-one relationship between Order_Details and Products
B. Create a one-to-one relationship between Orders and order_Details
C. Create a one-to-many relationship between Orders and Order_Details
D. Create a one-to-one relationship between the contact record and Order_Details

正解：A、D

質問 # 47
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application? (Choose three.)

A. Confirm that the RMM setting Delete auto-replies and out-of-office replies is set to NO.
B. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
C. Confirm that an email address was provided as the Routing Address for Remaining Replies.
D. Confirm that the RMM setting Unsubscribe Manual Requests is set to YES.
E. Confirm that the subscribers request contained one of the standard terms that qualify for automatic unsubscribe.

正解：B、C、D

質問 # 48
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A. Number of Sales Cloud sandboxes
B. If testing/development business unit($) is required
C. Number of brands/geographies which NTO operates
D. If data/content needs to be segregated between brands/geographies
E. Number of Marketing Cloud users.

正解：A、B、C

質問 # 49
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

A. Use an info capture message template to capture the response.
B. Use an outbound message template with embedded AMPscript to capture the response.
C. Use a vote/survey message template to capture the response.
D. Use a text-response message template with embedded AMPscript to capture the response.

正解：A

質問 # 50
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