Salesforce Marketing-Cloud-Consultant認証された練習解答、必ずあなたを試験合格させる！[2024]
有効な合格方法Salesforce Marketing Cloud ConsultantのMarketing-Cloud-Consultant試験問題集
Salesforce Marketing-Cloud-Consultant認定試験に合格するには、候補者はSalesforce Marketing Cloudのさまざまな技術的および機能的側面に習熟している必要があります。これには、プラットフォームの機能と能力に関する知識、業界のベストプラクティスの理解、効果的なマーケティングキャンペーンを設計および実行する能力、データ管理と分析の習熟度が含まれます。この認定を獲得した個人は、Salesforce Marketing Cloudの専門家として認識されており、マーケティングとテクノロジーのキャリアを促進するのに適しています。
Salesforce Marketing-Cloud-Consultant Certification Examは、マーケティング自動化の分野でキャリアアップしたいプロフェッショナルにとって貴重な認定資格です。これにより、個人はSalesforce Marketing Cloudのスキルと知識を潜在的な雇用主にアピールすることができます。この認定はまた、業界での認知度を拡大し、新たな就職機会を開くことができます。
質問 # 75
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
- B. Check "Allow" automation permissions forthe Content Creator Role and assign it to the Business Units.
- C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- D. Create a custom EmailSpecialist role with needed permissions and assign it to the Email Specialists.
正解：C
質問 # 76
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
- A. Audience Studio
- B. Social Studio
- C. Advertising Studio
- D. Interaction Studio
正解：C
質問 # 77
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?
- A. Data Relationships
- B. Data Designer
- C. Contact Configuration
- D. Entry Source Data Extension
正解：B
解説：
Explanation
To connect relational data into their journey without overloading the entry data, Northern Trail Outfitters should use Data Designer. Data Designer is a tool that allows marketers to create attribute groups that link different data sources in Contact Builder. This way, they can access relational data in decision splits and other journey activities without having to include all the data in the entry source data extension. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_data_designer.htm&type=5
質問 # 78
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
- B. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- C. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
- D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
正解：C
質問 # 79
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. Register the new domain in Setup > From Address Management
- C. An additional Sender Authentication Package
- D. An additional IP address
正解：D
質問 # 80
Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?
Choose 3 Answers
- A. Building simple segmented campaigns without SQL queries
- B. Creating customer segments from multiple data extensions
- C. Setting behavior-based goals
- D. Processing zipped encrypt
ed files containing subscriber data - E. Designing decision logic via an ... user interface.
正解：A、C、E
解説：
Explanation
Three tasks that a consultant would suggest for using Journey Builder instead of Automation Studio are:
Building simple segmented campaigns without SQL queries. Journey Builder allows marketers to create simple segmented campaigns using filters and rules without writing SQL queries. Automation Studio requires SQL queries for creating complex segments using data extensions.
Designing decision logic via an intuitive user interface. Journey Builder allows marketers to design decision logic using activities such as decision splits, engagement splits, or random splits via an intuitive user interface. Automation Studio requires scripting or coding for creating decision logic using activities such as script activities or verification activities.
Setting behavior-based goals. Journey Builder allows marketers to set behavior-based goals using criteria such as email opens, clicks, conversions, or custom events. Automation Studio does not have a feature for setting behavior-based goals.
Processing zipped encrypted files containing subscriber data is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as file transfer activities or import file activities that can handle zipped encrypted files. Creating customer segments from multiple data extensions is a task that a consultant would suggest for using Automation Studio instead of Journey Builder, as Automation Studio has activities such as query activities or filter activities that can create customer segments from multiple data extensions. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5
質問 # 81
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use SQL Query to filter the audience into a new data extension that is upserted every day
- B. Use exclusion lists for the send - excluding those that already were sent the email
- C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- D. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
正解：D
解説：
Explanation
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_blockout_window.htm&type=5
質問 # 82
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. The Shipment object is on the Account Related List.
- B. The Shipment object requires a Lookup to Lead or Contact.
- C. There is a Master Detail Relationship from Contact to Shipment.
- D. An Apex Trigger is created on the Shipment object.
正解：A、B
質問 # 83
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- B. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- D. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
正解：A
解説：
Explanation
A File Drop Automation with a Verification Activity can be used to fulfill the requirement of sending an email to all contacts who have signed up for its newsletter, but have not joined its loyalty program. A File Drop Automation can be used to trigger an automation when a file is uploaded to the Marketing Cloud FTP. A Verification Activity can be used to check the number of records in the file and stop the automation if the file is empty. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_define_a_triggered_automation.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5
質問 # 84
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
- A. Scheduled Automation using a Send Activity
- B. Journey that allows re-entry after exiting
- C. Scheduled Automation utilizing Triggered Send Emails
- D. Single Send Journey
正解：A
質問 # 85
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Define Goal, Send Email, Wait, Decision Split
- B. Update Contact Data, Wait, Send Email, Join
- C. Define Goal, Update Contact Data, Send Email, Wait
- D. Random Split, Send Email, Wait, Define Goal
正解：C
質問 # 86
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. Existing users will create additional Contacts in Marketing Cloud.
- C. User device data is unavailable in Contact Builder for up to 24 hours.
- D. All mobile app users will create additional Contacts in Marketing Cloud.
正解：C
質問 # 87
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Use Data Designer to link student and alumni data to the contact record.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Create list attribute to store student data from Sales Cloud.
- D. Use Synchronized Data Sources to obtain data from Sales Cloud.
正解：A、D
質問 # 88
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- B. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- C. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- D. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- E. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
正解：A、D、E
質問 # 89
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)
- A. User roles can be customized to allow or deny specific permissions.
- B. Brands can set their own physical address and SAP.
- C. Email sends can be separated into Tracking folders for each brand.
- D. Subscribers can be maintained at the Business Unit level.
正解：B、D
解説：
Explanation
質問 # 90
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers
- A. Will the company need a custom preference center?
- B. What publication lists will be used?
- C. Will new users have a "Customer ID"?
- D. How will Marketing Cloud and the database synchronize?
- E. What will be used as Subscriber Key?
正解：C、D、E
質問 # 91
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. Number of Marketing Cloud users.
- B. Number of brands/geographies which NTO operates
- C. If testing/development business unit($) is required
- D. Number of Sales Cloud sandboxes
- E. If data/content needs to be segregated between brands/geographies
正解：B、C、D
質問 # 92
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
- A. Link the data extensions in an Attribute Group.
- B. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
- C. Create SQL Query Activities for the marketer to modify.
- D. Establish data relationships and create Data Filters for the marketer to modify.
正解：B
解説：
Explanation
To send an email with personalized fields from multiple data extensions without coding experience, Northern Trail Outfitters should combine the data outside of Marketing Cloud and upload it into a sendable data extension. This will allow them to have all the required fields for personalization in one data source and avoid using complex scripting or queries to join and filter data from multiple data extensions.
Establishing data relationships and creating data filters would not help with personalization, as they are used for segmentation purposes. Creating SQL query activities would require coding skills and experience with SQL syntax. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5
質問 # 93
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Utilize Entry Data on a Decision Split within Journey Builder.
- B. Configure activities within Automation Studio to update the purchase data.
- C. Use Data Designer in Contact Builder to relate the two data extensions.
- D. Create a Data Relationship in Email Studio to relate the two data extensions.
正解：B、C
質問 # 94
Which two statements are correct regarding tracking aliases? (Choose two.)
- A. They are primarily relevant when used with email conversion tracking.
- B. They can differentiate click activity in an email to the same URL.
- C. They are found in Tracking and some standard reports.
- D. They are associated with a URL in HTML as: tag="alias text".
正解：A、B
質問 # 95
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Configure Contact Builder to automatically generate a unique subscriber key.
- B. Define the subscriber key as a unique value that does not relate to a specific channel.
- C. Regularly merge duplicate contacts to keep tracking data accurately.
- D. When using an external database of record, utilize that system's identifier as the contact key.
正解：C、D
質問 # 96
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. Bulk API
- B. SOAP API Calls updating objects
- C. CreateSalesforceObject() AMPscript
- D. Login Calls
正解：B、C
解説：
Explanation
SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not counted against this limit. References:
https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_api_concepts_limits.htm
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co
質問 # 97
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
- A. Verification Activity
- B. Query Activity
- C. Stop Activity
- D. Script Activity
正解：A
質問 # 98
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One business unit.
- B. One parent business unit and a child business unit for each franchise owners
- C. One parent business unit and a child business unit for franchise owners.
- D. A parent business unit for each franchise owner
正解：B
解説：
Explanation
A parent business unit is the top-level business unit in an account hierarchy that can share data, content, and settings with its child business units. A child business unit is a lower-level business unit that inherits data, content, and settings from its parent business unit but can also have its own data, content, and settings. By creating a parent business unit for the corporate office and a child business unit for each franchise owner, the customer can achieve data and content sharing as well as customization and segmentation for each local store.
References: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5
質問 # 99
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
(Choose two.)
- A. Import new subscribers to the All Subscribers table.
- B. Select a source DE with a root relationship to the contact.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Fire the event in both Automation Studio and the Entry Event.
正解：B、C
質問 # 100
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