2023年最新の検証済み410-101問題と解答で合格保証もしくは全額返金 [Q27-Q45]

2023年最新のの検証済み410-101問題と解答で合格保証もしくは全額返金

[2023年01月]更新の410-101認証と実際の解答はここにあるJPNTest

質問 27
You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A. You should turn off Instagram placement from both ad sets.
B. You should join audiences into one ad set and run a new campaign with Instagram.
C. You turn off Facebook placement from both ad sets.
D. You should turn off Facebook placement from one ad set.
E. You should switch your optimization from CPM to video views.
F. You should create two new ad sets with Instagram as the only placement.
G. You should create a third ad set with a lookalike audience.

正解: A,F

質問 28
You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A. Start a new campaign and set up the spending limit to $30,000.
B. Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
C. Duplicate the existing campaign and increase campaign spending limit to $20,000
D. Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
E. Raise the campaign spending limit of the existing campaigns to $30,000.
F. Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

正解: C,E

解説:
Explanation
You receive a month-long IO from a client for a new campaign with a $10,000 budget.
To manage this:
* Create a new campaign (or duplicate an existing one).
* Set a campaign spending limit of $10,000.
* Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.
* Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth pacing, make sure the sum of the budgets for active ad sets in this campaign reflect that you want
$10,000 to be spent over the course of the month.
The IO is increased to $15,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $15,000.
* Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend
$15,000 over the course of the month, starting from the original start date of these ad sets.
The IO is decreased to $9,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $9,000.
Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new limit.
In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to
$9,000.
* Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent over the course of the month, starting from the original start date of these ad sets.
The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of
$20,000.
You have two options for setting a new campaign spending limit here:
* Option 1: Start a new campaign
* Create a new campaign (or duplicate existing one).
* Set the campaign spending limit for the new campaign to $20,000.
* Ensure end date for the ad sets in new campaign align with end date of the new IO.
* Option 2: Continue working on an existing campaign
* Raise the campaign spending limit on the existing campaign to $30,000.
Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).

質問 29
You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

A. You should hide the current post and post a new video with the new titles.
B. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
C. You should just change the image in the current post on your Fan Page and re-activate the ad.
D. You should change the title so that it does not require people to like your client's Fan Page.

正解: A,B,D

解説:
Explanation
It's within Facebook policies that it is unacceptable to run ads with the following texts:
* "Like our organization's Page to show your support for X."
* "Click 'Like' if you agree."
* "Like this ad to see the video."
* "Like our Page to automatically enter our raffle."
The following texts are acceptable:
* "Click 'Like' to connect with X."
* "Like our Page to receive updates, news, deals, etc."
* "Like John's Page to show your support."
Therefore, you need to change both the copy/text in your title and subtitle. Keep in mind that once you have boosted a post on your Fan Page, you can't make modifications. So you should hide the current one with the mistake and re-post the new video with the correct text.

質問 30
You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A. You should invest more than 50% of your budget in Los Angeles.
B. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
C. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
D. Run conversion ads to the website for the new product launch to women.

正解: A,B,C

解説:
Explanation
It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.
You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.
More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.

質問 31
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

A. You should change the interests in the audience completely.
B. You need to expand your audience to people older than 26 years old.
C. Each country should have its own audience and ad set.
D. You should invest more money and increase your budget.
E. You need to split the ad sets into different campaigns.

正解: C

解説:
Explanation
https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:
India
25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries
20 years or older in Japan, Iceland, Thailand and Paraguay
21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
19 years or older in Canada, Korea and Nicaragua.
25 years or older in Sweden

質問 32
You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A. Views are called click-through attribution.
B. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
C. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
D. Attribution window is set to 1-day view and 28-day click.

正解: B,D

解説:
Explanation
The number of days between the moment a person viewed or clicked your ad and then subsequently took action is called an attribution window.
Facebook reports ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took action within the attribution window. This is called view-through attribution.

By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad.

質問 33
Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

A. You can set up a brand lift study through your Business Manager.
B. People within the control group that will view your ads become part of the exposed group.
C. People within the test group that will view your ads become part of the exposed group.
D. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
E. The difference between the test group and the control group are analyzed to see the results of a brand lift study.

正解: C,D

解説:
Explanation
You can ONLY set up a brand lift study through a Facebook Account Representative.
Once a study is created, the campaign's target audience is separated into a test group and a control group. The test group contains people eligible to see your ads, and the control group contains people who won't see your ads.
The people within the test group that actually see your ads become part of the exposed group.

The exposed group and control group are then polled, and the difference in responses between the 2 groups is analyzed.

質問 34
What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A. People interested in music.
B. A custom audience based on your website visitors.
C. People from your customer database.
D. Your Facebook page fans.
E. All audiences you need.

正解: A,D

質問 35
What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A. Facebook Marketing Partner
B. Fan Page
C. Power Editor
D. Ads Manager

正解: A,B,D

解説:
Explanation
You can run campaigns in all of those tools:
* You can boost posts on the
* You can run ads in Ads Manager
* You are also able to run campaigns through one of Facebook marketing partners.
The Power Editor has been archived by Facebook.

質問 36
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

A. Post Engagement
B. Store Visits
C. Conversions
D. Video Views
E. Brand Awareness

正解: A,D,E

解説:
Explanation
Metric: Estimated Ad Recall Lift (people)
An estimate of the number of additional people who may remember seeing your ads, if asked, within two days.
This metric shows results for ads using Brand Awareness, Video Views, and Engagement - Post Engagement objectives.

質問 37
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A. Facebook won't spend more than 25% of your daily budget on a given day
B. Facebook won't spend more than 25% of your campaign lifetime budget
C. Facebook won't spend more than 125% of your account limit
D. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
E. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)

正解: A,E

解説:
* Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you've spent a lifetime budget, delivery/spending stops for that ad set or campaign.
* Daily budgets are averages and ongoing, but ultimately we won't spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).

質問 38
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

A. Can occur multiple times per link click / view
B. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
C. Has a fixed long 45 days attribution window
D. Uses the ContentView event, so it's available as part of the Facebook pixel base code
E. Uses the PageView event, so it's available as part of the Facebook pixel base code

正解: B,E

解説:
Explanation
A landing page view:
* Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)
* Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
* Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)

質問 39
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

A. Use website conversions to integrate with offline conversions.
B. Integrate your CRM system with your offline conversions.
C. Use a Point Of Sale provider to integrate offline conversions.
D. Use digital receipts instead of printed receipts to enable offline conversions.
E. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.

正解: B,C,D,E

解説:
Explanation
There are some ways you can automate the influx of data coming from offline sales.
The following options are currently available on Facebook's platform:
* Use a Point Of Sale provider to integrate offline conversions.
* Use digital receipts instead of printed receipts to enable offline conversions.
* Integrate your CRM system with your offline conversions.
* Collaborate with another Facebook Marketing Partner to measure offline conversions.

質問 40
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A. Page Analyst
B. Fan Page Analyst and Ad Account Admin
C. Page Advertiser
D. Ad Account Admins
E. Fan Page Admins

正解: C,E

解説:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.

質問 41
Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.

A. Custom audiences and Lookalike audiences.
B. Interest and lookalike audiences.
C. Audience Network and Custom Audiences.
D. Custom Audiences and Carousel.

正解: A

解説:
Explanation
Every time you work with a new client, your best audiences will always be Custom Audiences and Lookalike Audiences.
For physical locations, you want to re-market to existing customer databases.You want to use a custom audience of people who have already bought at the store to promote re-purchases.
You then want to use this database and use a similar/lookalike audience so that you can bring new potential customers over. Because you are using Facebook offline events, you can even segment people based on long-term value of sales.
The last audience you should be using is a saved/core audience, but you should always start with the other two first.

質問 42
If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

A. 1 Campaign and 2 Ad Sets
B. 2 Campaigns and 1 Ad Set
C. 2 Campaigns and 2 Ad sets
D. 1 Campaign and 3 Ad Sets

正解: A

解説:
Explanation
Keep in mind that you change audiences at the ad set level.
Depending on the number of audiences you target, that is how many ad sets you will need.
In this case, if you have 2 saved audiences, you will need two ad sets under the same campaign. So the correct answer is 1 Campaign + 2 Ad Sets.

質問 43
You are thinking of building multiple campaigns based on the following native targeting variables:
- Job
- Luxury Travel
- Income
- Mobile phone and operating system
- Age of children in the household
- Marathon and Triathlon interests
The audiences you are getting are too small.
Which strategy should you use in order to increase the audience you are currently using?
Choose only ONE best answer.

A. Remove age of children in household, luxury travel and job.
B. Remove age, marathon and triathlon interests.
C. Remove age, mobile and operating system.
D. Remove job, income and mobile phone.

正解: A

解説:
Explanation
You've built audiences, but they are too small for the product launch. The only way to expand an audience is to take out segmentation variables.
In this case, think of the variables that have less to do with the segment. This can be very tricky questions in the exams as sometimes it's objective and with experience, you will see what interests work better than others.
However, let's categorize the segmentation variables into the following groups:
* Important variables: marathon and triathlon, mobile and operating system, and income.
* Semi-important: Luxury travel.
* Least-important: job, age of children in household.
Think about it; the smartwatch is a high-end gadget for hardcore sports fans. They also need to have a mobile phone due to the new mobile application for the smartwatch. So you definitely want to leave all of the variables in the "important" bucket.
Luxury travel could help you better segment high-end users, but it's not imperative. Job and age of children in household, in this case, are irrelevant.
Topic 2, Case Study Retail Fashion Brand
A luxury fashion brand, founded 20 years ago, is really well known for its handbags, ready-to-wear apparel, and watches. Today, they have close to 450 locations worldwide.
The fashion brand wants to run a couple of tests in 2 retail stores in order to measure the impact of its Facebook ads on its offline sales.

質問 44
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A. You should bid for installs and measure impressions.
B. You should bid for clicks and measure impressions.
C. You should bid for CPM and measure conversions.
D. You should bid for impressions and measure impressions.
E. You should bid for conversions and measure impressions.

正解: D

解説:
Explanation
There are four bidding options you can pay for the delivery of your ads:
1. Cost per Impressions (CPM)
2. Cost per click (CPC)
3. Cost per conversion
4. Cost per Action (CPA)
Depending on the type of bid that you set up initially, you are configuring several aspects of your campaign:

In this case, since you want to compare reach, your optimization should be for impressions (CPM) and also optimize for impressions.