410-101問題集PDFで410-101リアル試験問題解答 [Q13-Q36]

410-101問題集PDFで410-101リアル試験問題解答

時間限定！今すぐ試そう410-101試験 [2022] 問題集でFacebookのPDF問題

質問 13
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

• A. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
• B. No, since they are employees and not administrators at the Business Manager Account.
• C. Yes, but only if they are also employees of the Business Manager Account.

正解: B

解説:
Users will ONLY be owners of digital assets (Fan Pages, Ad Accounts, Instagram Accounts, Pixels, and so on) if you make them administrators at the Business Manager level.
Based on Facebook best practices, you should always add team members as employees and not administrators of your Business Manager, this way you can still have control of the permissions and assets of your Business.
The Business Manager Account has two level of users:
Administrators
Employee
Users at the employee level will not own accounts, even if they are administrators of the Fan Page, Ad Account or any other digital assets.

 

質問 14
You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

• A. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
• B. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
• C. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
• D. You need to go to the Ad Account and assign the agency as partner.
• E. The agency needs to create a new pixel and install it to the website.

正解: A,B

解説:
Explanation
There are several way in which you can give the agency access to your website's pixel:
* Assign the agency as a "Partner" under your Business Manager
* Assign the agency's employees as "people" with access to your pixel under the Business Manager Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don't have to add the agency's employees as those will be added when you assign the agency as a partner to your business manager.

 

質問 15
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

• A. Fan Page Analyst and Ad Account Admin
• B. Fan Page Admins
• C. Page Analyst
• D. Page Advertiser
• E. Ad Account Admins

正解: B,D

解説:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.

 

質問 16
You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

• A. The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
• B. The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
• C. There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
• D. The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.

正解: A

解説:
Explanation
Bidding strategies help you control the overall spent with budget constraints.
There are basically two bidding options: Lowest Cost or Target Cost
1. Lowest Cost
The lowest cost bidding strategy tells Facebook to get the lowest possible cost per result, while also spending your entire budget.

2. Target Cost
The target cost bidding strategy tells Facebook to get as close as possible to your cost target. This option is only available for app installs, conversions, and catalog sales marketing objectives.

In this case you need to have a "Lowest Cost" strategy as you want to achieve the following:
- Limit the app install at $9.00
- You know you can't afford a higher cost of $9.00 as it won't be profitable for your client Keep in mind that lowest cost budget will achieve your costs results but might not get you results as you might be bidding lower than the auction requires for your ad to be competitive.
You should start with lowest costs and then could potentially move to target cost once you've achieved at least
50-75 app installs and you have a better understanding of real costs for your client.
You should also move to target costs if you are not getting enough app install results with your first campaign.

 

質問 17
You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

• A. Percentage point lift, message association, favorability, and cost per click.
• B. Percentage point lift, message association, and cost per click.
• C. Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
• D. Cost per click, cost per mile, percentage point lift, and video views.

正解: C

解説:
Explanation
All brand lift studies will receive the following metrics by comparing the test (exposed) versus control groups:
* Estimated # of persons - is the estimated incremental number of people who remembered seeing your ad.
* Cost per incremental person - people who remembered seeing your ad (based on your budget).
* Percentage point lift - which is the difference in the percent of people who recall seeing your ad in the exposed group versus those in the control group.
All of these metrics will also be available for message association, favorability, and purchase intent.
Below is an example:

 

質問 18
You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

• A. Create a new Facebook pixel and install the new pixel on your site
• B. Go to the Product Catalog Preference API and troubleshoot your pixel
• C. Install the Facebook pixel helper and make sure your pixel is detected
• D. You need to run dynamic ads for the pixel to detect your Product Catalog
• E. Go to your Business Manager and associated your pixel with the Product Catalog.

正解: B,C,E

 

質問 19
Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

• A. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
• B. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
• C. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
• D. There is no way of knowing on Facebook how much it would cost to reach both audiences.

正解: A

解説:
Explanation
The only way to truly know the cost of reaching the 1.5 million new potential audiences is through the Campaign Planner.
That is precisely the main objective of the Campaign Planner. You can estimate budget, reach, and frequency based on specific numbers. In other words, you can define specific results.
With the Ads Manager, you will only get estimates, but they will all depend on the performance of the ad.
With Campaign Planner, you can set the final results on Frequency, Reach, and Budget you need.

 

質問 20
You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

• A. You should change the image of the ad and re-launch it.
• B. To appeal the ad and try to run it again.
• C. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.

正解: C

解説:
Explanation
Personal Characteristics
Ads can't assert or imply - directly or indirectly - that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and more. You also can't call attention to perceived imperfections.
"Books for 14-18 Teens" are not acceptable because it implies you know the user's age.
Other things to keep in mind with language:
Vulgar language
Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying.
Deceptive claims
Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.

 

質問 21
You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

• A. You need to have Facebook pixel implemented
• B. An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
• C. You ad campaigns need to be making at least 50 conversions per month.
• D. You ad campaigns need to be making at least 50 conversions per week.
• E. A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.

正解: A,D,E

解説:
Explanation
If you meet each of the following prerequisites, you can:
* The ads sets you want to optimize for value are part of a Conversions campaign
* You have a Facebook pixel implemented
* Your pixel has the Purchase Standard Event and it's sending us the value and currency parameters (learn how to set this up, or learn more about standard events)
* Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)
* Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.

 

質問 22
You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

• A. Targeting only
• B. Insights only
• C. Targeting and Insights

正解: B

 

質問 23
An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

• A. The ad set running the purchase event should exclude all purchase events from last 30 days.
• B. Your InitiateCheckout audience should exclude the core audiences.
• C. The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
• D. You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
• E. The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.

正解: A,D,E

 

質問 24
You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

• A. Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
  $30,000 over the course of the new month.
• B. Start a new campaign and set up the spending limit to $30,000.
• C. Duplicate the existing campaign and increase campaign spending limit to $20,000
• D. Raise the campaign spending limit of the existing campaigns to $30,000.
• E. Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
• F. Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

正解: C,D

解説:
Explanation
You receive a month-long IO from a client for a new campaign with a $10,000 budget.
To manage this:
* Create a new campaign (or duplicate an existing one).
* Set a campaign spending limit of $10,000.
* Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.
* Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth pacing, make sure the sum of the budgets for active ad sets in this campaign reflect that you want
$10,000 to be spent over the course of the month.
The IO is increased to $15,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $15,000.
* Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend
$15,000 over the course of the month, starting from the original start date of these ad sets.
The IO is decreased to $9,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $9,000.
Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new limit.
In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to
$9,000.
* Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent over the course of the month, starting from the original start date of these ad sets.
The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of
$20,000.
You have two options for setting a new campaign spending limit here:
* Option 1: Start a new campaign
* Create a new campaign (or duplicate existing one).
* Set the campaign spending limit for the new campaign to $20,000.
* Ensure end date for the ad sets in new campaign align with end date of the new IO.
* Option 2: Continue working on an existing campaign
* Raise the campaign spending limit on the existing campaign to $30,000.
Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).

 

質問 25
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

• A. Add three new images into the ad set
• B. Include Audience Network as additional placement
• C. Change the optimization to daily unique reach.
• D. Change optimization from standard delivery to accelerated delivery.
• E. Change the campaign objective to engagement.

正解: B,D

 

質問 26
An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

• A. You delete Facebook placement
• B. You delete Instagram from your placement
• C. There is nothing you can do to improve CPM costs
• D. You change the objective to engagement
• E. You include Audience Network as an additional placement
• F. You add another audience

正解: E

 

質問 27
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

• A. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
• B. You should install a second pixel and make sure it works properly
• C. You can track events and debug your pixel through Facebook's Analytics dashboard
• D. You can test your events in the "Events Manager" under your Business Manager
• E. You should check your campaigns to see if they are showing events.

正解: A,C,D

解説:
Explanation
There are three main ways in which you can debug your Facebook pixel:
1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.

2. Go to your "Events Manager" page in your Business Manager and troubleshoot your pixel events

3. Use Facebook Analytics event debugging tool to troubleshoot it.

 

質問 28
You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

• A. Pixel Event Manager
• B. Pixel Moderator
• C. Pixel Editor
• D. Pixel Standard Access
• E. Pixel Ad Manager

正解: C

解説:
Explanation
Once you create a Facebook pixel, you can share it with other people in your business. You can give other people access to a Facebook pixel by adding them to either a specific ad account or by granting pixel access to individual people.
If someone is a part of your business, but doesn't have access to an ad account that's in your business, they'll no longer be able to access pixels associated with that ad account. You'll need to either add this person to your pixel, or add them to the ad account associated with the pixel you'd like them to be assigned to. If you want to view or edit a pixel, you'll need to be added to a pixel or a specific ad account by a Business Manager Admin.
You can also request access to the ad account associated with a pixel.
There are currently only two roles within the pixel:
* Pixel Editor: Pixel Editors can view information about a pixel and make changes to the pixel. Pixel Editors can also create audiences and conversion ads with the pixel.
* Pixel Analyst: Pixel Analysts can only view information about a pixel. Pixel Analysts can't edit the pixel, create audiences or conversion ads with the pixel.
IMPORTANT: Even though Facebook uses "Pixel Editor" as a role in its website, within the tool you have two options to choose from:
* Standard Access
* Admin Access

 

質問 29
What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

• A. Have an ad account
• B. Sell physical items
• C. Agree with Facebook's merchant terms
• D. Have a TIN
• E. Link to valid bank account

正解: B,C,D,E

解説:
Explanation
If you have a Facebook business Page, you can add a shop. You can use this section on your Page to list products you're selling and connect with more customers on Facebook.
While any business can have a shop, this feature is best for merchants, retail and eCommerce advertisers. We recommend it for businesses selling apparel, beauty, accessories (including bags and luggage), home furnishings, and baby or kids products. But other types of businesses can still use a shop to reach more people on Facebook.
Requirements to have a shop
Your Facebook shop must:
* Sell physical items
* Agree with our Merchant Terms
* Link to a valid bank account
* Have a Tax Identification Number (TIN)

 

質問 30
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

• A. Facebook won't spend more than 125% of your account limit
• B. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
• C. Facebook won't spend more than 25% of your daily budget on a given day
• D. Facebook won't spend more than 25% of your campaign lifetime budget
• E. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)

正解: C,E

解説:
* Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you've spent a lifetime budget, delivery/spending stops for that ad set or campaign.
* Daily budgets are averages and ongoing, but ultimately we won't spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).

 

質問 31
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

• A. Fan Pages
• B. Pixels
• C. Catalogs
• D. Users
• E. Shared audiences
• F. Properties
• G. Offline event sets
• H. Ad Accounts

正解: B,C,E,F,G

解説:
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences

 

質問 32
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

• A. You need to build a new ad-set with the different audience.
• B. You can go into the ad-set and just change the audience.
• C. You need to cancel current ad set and launch a new ad set with the fix.

正解: C

解説:
Explanation
Reach and frequency campaigns have a grace period of 6 hours. After that time, you will have to create a new one and re-launch it as Facebook can't keep your fixed price.

 

質問 33
You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

• A. Jobs manager
• B. Page moderator
• C. Page moderator
• D. Page editor
• E. Page admin

正解: D

 

質問 34
Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

• A. Auction optimized for reach
• B. Reach and frequency
• C. Auction optimized for brand awareness
• D. Auction optimized for video views
• E. TRP buying

正解: B,E

解説:
Explanation
The only two bidding options that allow you to truly predict impression, reach and frequency is the following:
1. Reach and frequency
2. TRP buying
With all of the other options, you cannot predict results. Even when optimizing a reach campaign through the auction, you won't necessarily get the results expected since you are entering the Facebook auction.
Here is a summary graphic to understand which options to use based on the predictability outcome expected:

 

質問 35
Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

• A. Instagram
• B. Facebook and Audience Network
• C. Audience Network
• D. Facebook
• E. WhatsApp

正解: A,D

解説:
Explanation
Facebook recommends the following choices, broken out by campaign objective:
* Brand awareness (including Reach & Frequency buying): Facebook and Instagram
* Engagement (including Reach & Frequency buying): Facebook and Instagram
* Video views (including Reach & Frequency buying): Facebook, Instagram and Audience Network
* App installs: Facebook, Instagram, Messenger and Audience Network
* Traffic (for website clicks and app engagement): Facebook, Messenger and Audience Network
* Catalog sales: Facebook and Audience Network
* Conversions: Facebook, Messenger and Audience Network. The offsite conversions optimization goal also supports Instant Articles and Instagram Stories.

 

質問 36
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410-101プレミアム試験エンジンとPDFダウンロード：https://www.jpntest.com/shiken/410-101-mondaishu