[2023年05月] 無料600-101試験問題集試験点数を伸ばそう
2023年最新の600-101実際問題集には試験のコツがあるPDF試験材料
Facebook 600-101試験は、コミュニティ管理に関連する幅広いトピックをカバーしており、コミュニティビルディング、エンゲージメント、モデレーション、アナリティクスなどが含まれます。試験は50問の多肢選択問題からなり、75分以内に解答する必要があります。試験の合格基準は1000点中700点です。
質問 # 28
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?
- A. Document the number of members and engagement statistics for the CEO to review
- B. Survey members for positive community experiences to share with the CEO
- C. Post a poll in the community asking members if the company should close the group
- D. Determine if members of the group are more likely to retain their monthly membership
正解：D
質問 # 29
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?
- A. Ask attendees to create sub-communities and monitor conversations
- B. Create an ad and target attendance from outside communities
- C. Create a schedule and invite attendees to sessions that align with their interests
- D. Start a new community and post event content there
正解：C
質問 # 30
A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?
- A. The agreed result from a recent poll stating that each community manager will use their initials
- B. The approach that the team agreed upon and the company approved
- C. The personal profiles of each community manager to make it clear who is replying
- D. A company-branded profile used by all community managers with each reply signed by name
正解：B
質問 # 31
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?
- A. Repurpose content by reviewing and recycling previous posts.
- B. Research and change the content types to align with the demographics of all community members.
- C. Ask members which types of tools and content they want more of.
- D. Increase engagement-type posts and use only new content to create engagement.
正解：B
質問 # 32
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
- A. Review existing channel performance and replicate strategy
- B. Decide on the target audience and which platforms to use to reach them
- C. Define partnership criteria with key food and beverage influencers
- D. Determine launch goals and milestones to achieve
正解：B、D
質問 # 33
A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)
- A. Schedule event speakers to host Q&As in the community leading up to the event
- B. Reach out privately to community members who might be interested in attending
- C. Post a link to the event website with a daily reminder to purchase
- D. Provide discount codes to community members who buy early bird tickets
正解：A、D
質問 # 34
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
- A. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
- B. Remove the member from the group and delete all comments and posts from the last 30 days.
- C. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
- D. Share the rules and guidelines as a comment on their post and monitor for future violations.
正解：D
質問 # 35
The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)
- A. Run ads across digital platforms that ask for feedback on the park idea
- B. Monitor elderly-only audiences on social media for outdoor recreational conversations
- C. Create a poll for the community to assess interest in the park and report findings to the nonprofit
- D. Put a sign in the green space asking for the fitness park to be built and share it on social media
正解：A、C
質問 # 36
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
- A. Review briefs from internal stakeholders outlining key messaging, details and targets
- B. Research competitors and replicate popular creative tactics that perform well for them
- C. Prioritize the content from the department that is the most polished and ready to post
- D. Review previous post results and reuse the content that performed best
正解：A
質問 # 37
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
- A. Determine the sentiment by scanning positive and negative comments
- B. Measure the engagement rate on the influencers' posts
- C. Analyze the reach of exhibition-related posts through Ads Manager
- D. Record the total number of campaign comments through native insights
正解：A
質問 # 38
A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?
- A. Post a welcome post including a link to the guidelines.
- B. Decline the post and provide the member with feedback.
- C. Approve the post but tag the member on the guidelines.
- D. Post a reminder of the guidelines to the whole group.
正解：B
質問 # 39
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
- A. Delete the post and use the Give Feedback feature.
- B. Repost the group guidelines regarding self-promotion.
- C. Reply to the post and explain that this behavior is not allowed.
- D. Remove the member who created the post from the group.
正解：A、B
質問 # 40
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)
- A. Ask community members to send profiles in Austria to follow
- B. Measure the audience of Austrian followers on existing platforms
- C. Run targeted ads to lookalike audiences in Austria
- D. Adapt the local dialect and reuse highly successful content
正解：B、C
質問 # 41
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Enter a list of potentially offending keywords into the moderation tool
- B. Create a joint moderation account with the name of the group
- C. Make the team's Facebook Page an admin of the group
- D. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
正解：C
質問 # 42
A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?
- A. Respond to the complaint with a link to Facebook Community Standards
- B. Ignore the request on the basis that the membership criteria are well displayed
- C. Allow the 11-year-old as a member of the group so that they do not report the group
- D. Ask the community to vote on allowing others in the group
正解：A
質問 # 43
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
- A. Increase influencer content across all platforms
- B. Increase community moderation on all platforms
- C. Increase video content across all platforms
- D. Increase paid spend targeting young audiences on all platforms
正解：A
質問 # 44
A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)
- A. Highlight top commenters in a special weekly post.
- B. Look at engagement insights to compare the daily number of posts.
- C. Enlist a scheduling tool to create daily topical posts to encourage conversation.
- D. Create a group rule that requires daily engagement to remain in the group.
- E. Comment on every post that members make in the group.
正解：B、C
質問 # 45
A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)
- A. Delete the post immediately and message involved members.
- B. Remove and block members who violated the guidelines.
- C. Remove comments from unreliable sources on the post.
- D. Post a link to the group rules that are relevant to this topic.
正解：C、D
質問 # 46
A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?
- A. Compile a set of community recommendations and testimonials with individual demographic information
- B. Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
- C. Compile insights that include dates, demographics of members across the community and growth numbers
- D. Show a graph that includes online and offline community membership growth numbers for the past 5 years
正解：C
質問 # 47
A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?
- A. Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
- B. Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
- C. Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
- D. Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
正解：C
質問 # 48
The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?
- A. Reach out privately to the member to ask if responses from the team are unclear.
- B. Invite other members to clarify that the question has been answered.
- C. Block the member from the group to avoid the subject.
- D. Remove the comment with the appropriate rule and explain possible disciplinary actions.
正解：D
質問 # 49
A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?
- A. Tell members they need to pay to stay in the community
- B. Define the brand guidelines for cohesive content in the community
- C. Review community posts and delete unprofessional content
- D. Ask the members to provide profitable ideas for the community
正解：B
質問 # 50
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
- A. How much the trainer enjoys using each platform
- B. How much engagement each platform gets
- C. How much time the trainer spends on each platform
- D. How many current clients found the trainer on each platform
正解：D
質問 # 51
......
Facebook 600-101認定試験は、Facebookコミュニティを管理する専門家の専門知識を証明するために設計されています。この認定は、Facebookプラットフォーム上のオンラインコミュニティを開発、成長、関与するスキルと知識を持つコミュニティマネージャーに最適です。試験は、コミュニティマネジメントのベストプラクティス、コンテンツ作成、コミュニティ成長戦略、分析など幅広いトピックをカバーしています。
心強い600-101のPDF問題集は600-101問題：https://www.jpntest.com/shiken/600-101-mondaishu