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質問 # 96
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email using multiple images, with all text saved in the brand font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Use a web-safe font for text that closely matches the brand's custom font.
- D. Build an email as one image, with all text saved in the brand font.
正解:C
解説:
Explanation
The recommended best practice for font usage in email is to use a web-safe font for text that closely matches the brand's custom font. Web-safe fonts are fonts that are commonly available across different operating systems and email clients. Using a web-safe font ensures that the email text will be displayed consistently and legibly to the subscribers
質問 # 97
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
- B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
正解:B
解説:
Explanation
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period
質問 # 98
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Deploy Multi-Org with a single Marketing Cloud Account
- B. Filter data view permissions at the subscriber level
- C. Deploy separate Publication Lists for each region within one account
- D. Separate regions into business units and apply Subscriber Filters
正解:D
解説:
Explanation
Separating regions into business units and applying subscriber filters is the best way to ensure distinct data integrity across the regions. Subscriber filters allow you to control which subscribers are visible in each business unit based on criteria such as location, language, or preference.
質問 # 99
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. All child business units should have an individual SFTP user
- B. Each business unit should have multiple SFTP users
- C. Child business unit SFTP user should be created
- D. Copy the parent SFTP user into each child business unit
正解:D
解説:
Explanation
To achieve the setup of sharing the same SFTP directory across each of their Marketing Cloud accounts, NTO should copy the parent SFTP user into each child business unit. This will allow each business unit to access the same SFTP directory as the parent business unit and share files among them. The other options are incorrect because:
* Child business unit SFTP user should be created. This will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
* Each business unit should have multiple SFTP users. This will create unnecessary complexity and confusion for NTO, as they will have to manage multiple SFTP users and directories for each business unit. This will also not allow them to share files among different business units easily.
* All child business units should have an individual SFTP user. This is similar to the first option, as it will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
質問 # 100
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
- A. Segment subscribers with soft bounces in their own dedicated send
- B. Segment by domain to limit number of sends to each email provider
- C. Segment to those recipients receiving text email versions first
- D. Segment by geographic region as after-hours sends will be marked as spam
正解:B
解説:
Explanation
Segment by domain to limit number of sends to each email provider is the option for segmentation that aligns with the IP Warming process. IP Warming is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs). Segmenting by domain means dividing the email list into smaller groups based on the email domain, such as gmail.com or yahoo.com.
By segmenting by domain, marketers can limit the number of sends to each email provider and avoid being flagged as spam or blocked by the ISPs.
質問 # 101
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
- A. Email Address
- B. Numeric Subscriber ID
- C. 15-digit contact ID
- D. 18-digit Contact ID
正解:D
解説:
Explanation
To search for a Salesforce contact in All Subscribers, the admin should use the 18-digit contact ID as the subscriber key. This is because Marketing Cloud Connect uses the 18-digit contact ID as the subscriber key for contacts synchronized from Salesforce. The email address is not a reliable identifier as it can change or be duplicated
質問 # 102
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
- A. Email
- B. Subscriber
- C. Account
- D. Link
正解:A
質問 # 103
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Send volume is large enough to maintain a positive or neutral reputation
- B. All of NTO's accounts should be on the same stack
- C. Pre-warmed IP address can be purchased from Salesforce
- D. Length of time needed to pause sending is greater than one month
正解:A
質問 # 104
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
- A. Setup >Data Management > Synchronized Data Extensions
- B. Contact Builder > Data Sources
- C. Contact Builder > Data Extensions > Synchronized Data Extensions
- D. Setup > Apps > Salesforce Integration
正解:B
質問 # 105
Which two statements are correct about Send Logging?
Choose 2answers
- A. A business unit can support up to three Send Logs.
- B. Send Log data extensions are archived automatically based on retention settings.
- C. SQL Query Activities can reference Send Logs in combination with system data views.
- D. AMP script can be used to pull data from Send Logs for use within emails.
正解:A、C
解説:
Explanation
SQL Query Activities can reference Send Logs in combination with system data views and a business unit can support up to three Send Logs. These statements are correct about Send Logging, which is a feature that allows marketers to capture additional information about email sends that are not available in standard reports or data view
質問 # 106
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Journey Extracts
- B. Deployment Manager
- C. Copy activities
- D. Journey Templates
正解:B
質問 # 107
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
- A. Reset all user passwords to force new tokens
- B. Apply the marketing Cloud for AppExchange User option as well
- C. Apply the appropriate user mappings in the CRM configuration.
- D. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
正解:C
質問 # 108
Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?
- A. Distributed Marketing
- B. Marketing Cloud Connect
- C. Distributed Sending
正解:B
質問 # 109
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
- A. Building the data structure used to store audience information
- B. Importing data into contacts using the Data Loader
- C. Creating a SMS message and sending a mobile campaign
- D. Creating users and assigning roles which meet their job functions
- E. Classifying sends and defining parameters for email sends
正解:A、D、E
解説:
Explanation
The Setup Assistant guides the Marketing Cloud admin through creating users and assigning roles, classifying sends and defining parameters, and building the data structure for storing audience information. These are essential tasks for setting up Marketing Cloud. The Setup Assistant does not cover creating a SMS message or importing data using the Data Loader.
質問 # 110
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
- A. Google Analytics 360
- B. Conversion Tracking
- C. Collect Tracking code
- D. Web & Mobile Analytics
正解:C
解説:
Explanation
The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1
質問 # 111
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?
- A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
- B. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
- C. Use a third-party system to identify and delete duplicate Contact Keys.
- D. Strategically control the Contact Key values and tie records together across channels using this key.
正解:D
質問 # 112
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data?
Choose 2 answers
- A. Boolean
- B. Decimal
- C. Text
- D. Number
正解:A、C
解説:
Explanation
When creating a data extension, the fields that would need minimal consideration for size/scalability reasons are text and Boolean. Text fields can store up to 4000 characters and boolean fields can store only true or false values. Number and decimal fields can store larger values and may require more storage space.
質問 # 113
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
- C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
正解:B
解説:
Explanation
The correct answer is C because File Drop Automation can be used to trigger an automation when a file is dropped on the SFTP, and Import File Activity and SQL Query Activities can be used to import and separate the data into different data extensions. A is incorrect because Scheduled Automation cannot check if the file is present on time. B is incorrect because Scheduled Automation cannot trigger an alert if the file is not present.
D is incorrect because Filter Activity cannot separate the data into different data extensions.
質問 # 114
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Normalize data and fields to prevent redundancy.
- B. Remove nonessential data for marketing purposes.
- C. Ensure every data source has a sendable field.
- D. Identify and assign appropriate keys to tie records together.
- E. Ensure all available data is included.
正解:A、B、D
解説:
Explanation
Removing nonessential data for marketing purposes, identifying and assigning appropriate keys to tie records together, and normalizing data and fields to prevent redundancy are the data preparations that should be made to retain high data quality in the new model. These steps will help reduce data storage costs, improve data integrity, and enable cross-channel personalization
質問 # 115
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. Runtime Error within the File Drop Automation
- B. External Key within the Import File Activity
- C. Run Completion within the File Drop Automation
- D. Notation Settings within the Import File Activity
正解:D
解説:
Explanation
To monitor whether all records were added to the target data structure each day, NTO should use the Notification Settings within the Import File Activity. The Notification Settings allow NTO to specify an email address or a data extension to receive notifications about the status and results of the import. The notifications include information such as the number of records processed, added, updated, skipped, or failed. This way, NTO can track and verify the import process and identify any issues or errors. The other options are incorrect because:
* External Key within the Import File Activity. The External Key is a unique identifier for the Import File Activity that can be used for API calls or SQL queries. However, it does not provide any information about the status and results of the import.
* Run Completion within the File Drop Automation. The Run Completion is a summary of the execution of the File Drop Automation that shows the start time, end time, duration, and status. However, it does not provide any information about the status and results of the import.
* Runtime Error within the File Drop Automation. The Runtime Error is a message that indicates an error occurred during the execution of the File Drop Automation that prevented it from completing successfully. However, it does not provide any information about the status and results of the import.
質問 # 116
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want tosync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
- A. Select all records which are active in All Subscribers
- B. Select all records with an email address
- C. Select all records where HasOptedOutofEmail is FALSE
- D. Select all records which have opened an email in the past six months
正解:A、B
質問 # 117
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Email Address
- B. Application ID
- C. Product Code
- D. Subscriber ID
- E. Name
正解:B、C、D
質問 # 118
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Recommendation Code
- B. Email Conversion Code
- C. Conversion/Cart Code
- D. Collect Code
正解:C、D
解説:
Explanation
To use Einstein to recommend similar items to customers during the checkout process, NTO needs to add two types of code to their website: Collect Code and Conversion/Cart Code2. Collect Code tracks customer behavior and preferences on the website, while Conversion/Cart Code tracks purchases and cart additions2. Recommendation Code is used to display product recommendations on the website, not during the checkout process2. Email Conversion Code is used to track conversions from email campaigns, not from website visits2.
質問 # 119
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