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質問 # 83
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Channel preference of customers.
- B. Number of items per order.
- C. Products purchased from a competitor.
- D. Last purchase date
正解：A、D
質問 # 84
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Configuring Journey Builder
- B. Setting up the Data Structure
- C. Managing the Enhanced SFTP
- D. Enabling Mobile Connect
正解：B、C
解説：
Explanation
Setup Assistant covers the following two topics:
* Setting up the Data Structure. This topic provides information and resources for configuring the data structure in Marketing Cloud, such as creating data extensions, importing data, setting up data retention
* policies, and managing subscriber status.
* Enabling Mobile Connect. This topic provides information and resources for enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting up short codes or long codes, creating text messages, and sending text messages. The other options are incorrect because:
* Configuring Journey Builder. This is not a topic that Setup Assistant covers, as Journey Builder is a product that allows NTO to create and manage customer journeys across various channels, such as email, mobile, social, or advertising. However, Setup Assistant does not provide information or resources for configuring Journey Builder; it only provides information or resources for configuring Marketing Cloud products that are included in the core subscription.
* Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as Enhanced SFTP is a feature that allows NTO to securely transfer files between Marketing Cloud and external systems using SFTP protocol. However, Setup Assistant does not provide information or resources for managing the Enhanced SFTP; it only provides information or resources for managing Marketing Cloud products that are included in the core subscription.
質問 # 85
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?
- A. Send logging is enabled for the send
- B. Send Logging is available for A/B tests
- C. Data retention settings is specified
- D. Correct Send Log template is selected
正解：A
解説：
To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.
質問 # 86
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Preference Center link and a link to the business website
- B. Business name and a link to the business website
- C. Business name and physical mailing address
- D. Preference Center link and physical mailing address
正解：D
解説：
Explanation
To comply with CAN-SPAM regulations for each commercial send, the admin should ensure that their emails contain a preference center link and a physical mailing address1. A preference center link is a link that allows subscribers to manage their subscription preferences and opt out of receiving future emails from NTO. A physical mailing address is an address that identifies NTO's location and contact information. These elements are required by CAN-SPAM for any email that promotes a commercial product or service1. The other options are incorrect because:
Business name and a link to the business website. These elements are not required by CAN-SPAM for each commercial send, although they may be useful for branding and marketing purposes. CAN-SPAM only requires that NTO clearly identifies themselves as the sender of the email and provides a valid reply-to address1.
Business name and physical mailing address. These elements are partially correct, as CAN-SPAM requires NTO to include their business name and physical mailing address in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails1.
Preference center link and a link to the business website. These elements are partially correct, as CAN-SPAM requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include their physical mailing address in each commercial send1.
質問 # 87
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Email Address
- B. Name
- C. Application ID
- D. Subscriber ID
- E. Product Code
正解：C、D、E
解説：
For NTO to format links for Google Analytics 360 without including PII, they should use non-personally identifiable information in the query string parameters. Suitable options include:
* A. Product Code: Identifies a product without revealing customer identity.
* B. Application ID: An internal reference that does not disclose personal details.
* C. Subscriber ID: A unique identifier for a subscriber that is not directly tied to personal details like an email or name.
質問 # 88
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Data retention settings were incorrect in the data extension.
- B. The data extension was not configured as sendable.
- C. Contact Builder was not configured properly.
- D. The email address in All Subscribers is prioritized.
正解：D
解説：
The issue where a customer continues to receive emails despite unsubscribing and being deleted from the data extension likely arises because the email address in All Subscribers still exists and is active. In Marketing Cloud, the All Subscribers list acts as a master list overriding subscription statuses in individual data extensions. Thus, even if a customer is removed from a specific data extension, if their status in All Subscribers is not updated to 'Unsubscribed,' they will continue to receive communications.
Reference: Salesforce Help - All Subscribers List
質問 # 89
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Reports > Administrator Reports > Email Sends By User
- B. My Tracking > Test Send Emails
- C. My Tracking > A/B Testing
- D. My Reports > Administrator Reports > Email Send Report
正解：B
解説：
To verify if a test email has been sent from Email Studio, the admin should:
Navigate to Email Studio.
Go to the My Tracking tab.
Select Test Send Emails. This section provides a detailed log of all test emails sent, including their status and timestamp, allowing the admin to confirm whether the test email was deployed successfully.
Reference: Salesforce Marketing Cloud Email Studio Documentation
質問 # 90
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Preference Center link and a link to the business website
- B. Business name and a link to the business website
- C. Business name and physical mailing address
- D. Preference Center link and physical mailing address
正解：D
解説：
Under CAN-SPAM requirements, for each commercial send, the Marketing Cloud admin should ensure that there is a Preference Center link and a physical mailing address present in the email. This compliance is critical to allow recipients to manage their email preferences (such as unsubscribing) and to meet legal requirements by providing a physical mailing address, offering transparency and options to the recipients.
Reference: Salesforce Help - CAN-SPAM Compliance
質問 # 91
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. IP Whitelisting
- B. Advanced Audit Trail
- C. Field Level Encryption
- D. Single Sign on Authentication
正解：A
解説：
To enhance security against unauthorized API access, Northern Trail Outfitters should:
Enable IP Whitelisting: This security feature restricts API access to Marketing Cloud from only those IP addresses that are pre-approved. This method significantly reduces the risk of malicious access from unrecognized sources.
Configuration: Administrators can configure IP Whitelisting in the Setup area under Security Settings, specifying which IP ranges are allowed to initiate API calls to the account.
Reference: Salesforce Marketing Cloud IP Whitelisting Documentation
質問 # 92
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword is used within another business unit
- B. Keyword fails to meet content standards
- C. Keyword is a reserved word
- D. Keyword has too many characters
正解：A
質問 # 93
What does Marketing Cloud authenticate when a user logs in through the user interface?
- A. If the user is an API User on their record
- B. If the user has login hours enabled on their profile
- C. If the user is assigned a role in the parent business unit
- D. If the user is logging in from a whitelisted IP address
正解：D
解説：
Marketing Cloud authenticates several factors during user login, among which:
* Whitelisted IP address check: Marketing Cloud checks if the user's IP address matches those listed in the IP whitelist settings. This is part of the security measures to ensure that only authorized accesses are allowed from secured locations.
質問 # 94
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
- A. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
- B. Branding for each business units' profile centers will be inherited from the default business unit setup.
- C. Multi org does not support the standard profile preference center for the business units.
- D. Profile/Preference centers are automatically created for each business unit connected through Multi-org
正解：C
解説：
Explanation
Multi-Org accounts do not support the standard profile and preference centers for the business units4. Instead, each business unit must create custom profile and preference centers using CloudPages or Microsites4. The other options are incorrect because branding is not inherited from the default business unit setup4, profile/preference centers are not automatically created for each business unit4, and profile/preference centers are not configured in the Salesforce CRM settings4.
質問 # 95
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- C. A new sender profile needs to be leveraged for sending transactional emails
- D. Multiple brand logos must be accommodated in an email header
正解：B
質問 # 96
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
- A. Google Analytics 360
- B. Conversion Tracking
- C. Web & Mobile Analytics
- D. Collect Tracking code
正解：D
質問 # 97
Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
- A. Subscriber
- B. Link
- C. Email
- D. Account
正解：C
解説：
For Northern Trail Outfitters to include a Campaign Identifier (utm_campaign) to the links within a specific campaign message using Parameter Manager, the utm_campaign value should be configured at the Email level. This allows the specific campaign identifier to be applied to all links within that particular email campaign, ensuring consistent tracking and reporting across all links included in that email.
質問 # 98
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Add [PREVIEW] to the subject line validation list
- B. Wrap the subject line with AMP script
- C. Use Proof instead of [PREVIEW]
- D. Require several campaign approvals
正解：B
解説：
Explanation
The best way to prevent the prefix [PREVIEW] from deploying in live sends is to wrap the subject line with AMP script that checks if the send is a test send or a live send. For example:
%%[
IF _IsTestSend == true THEN
SET @subject = "[PREVIEW] " + @subject
ENDIF
]%%
Using Proof instead of [PREVIEW] does not solve the problem, as it still shows up in live sends. Adding
[PREVIEW] to the subject line validation list does not prevent it from deploying, but rather prevents any email with [PREVIEW] in the subject line from being saved. Requiring several campaign approvals does not guarantee that the prefix will be removed before sending.
質問 # 99
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- C. A new sender profile needs to be leveraged for sending transactional emails
- D. Multiple brand logos must be accommodated in an email header
正解：B
解説：
Creating separate business units for each brand is necessary when:
* Brand-specific Domains: Separate business units allow for the configuration of brand-specific private domains, which are crucial for maintaining brand identity and trust in email campaigns by customizing link and image paths.
* Use Case: If different brands under NTO need to leverage their unique domains for sending emails and hosting content, setting up distinct business units allows each brand to manage its sender profiles, content, and subscriber interactions independently.
質問 # 100
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Conversion Rate
- B. Ages in Household
- C. Lifetime Purchase Value
- D. Proximity to Store
- E. Last Purchase Date
正解：A、C、E
解説：
Explanation
Lifetime Purchase Value, Conversion Rate, and Last Purchase Date are three criteria that the customer should use to create an audience for this campaign. These criteria help to identify the highest-value outdoor sports customers who are most likely to respond to the product discount
質問 # 101
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions allow for add/update Import activity.
- B. Data extensions can store HTML code as an attribute.
- C. Data extensions are necessary for Contact Builder
- D. Data extensions support Customer ID to be used as Subscriber Key.
正解：C
質問 # 102
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