2024年更新のSalesforce Marketerが有効なMarketing-Cloud-Account-Engagement-Specialist日本語問題集を無料提供しています
最新のJPNTest Marketing-Cloud-Account-Engagement-Specialist日本語のPDF問題集をダウンロードしちゃおう：https://www.jpntest.com/shiken/Marketing-Cloud-Account-Engagement-Specialist-JPN-mondaishu（290問題と解答)
質問 # 10
Marketing Cloud アカウント エンゲージメント スコアが 100 を超えるプロスペクトは、Marketing Cloud アカウント エンゲージメント電子メール設定センターのリストを表示してオプトアウトできます。翌月、見込み客のスコアが 100 を下回ると、見込み客はリストから削除され、電子メール設定センターでそのリストを表示できなくなります。
そのリストに当てはまる 2 つの特徴はどれですか?
2 つの答えを選択してください
- A. 動的リストです
- B. 静的リストです
- C. CRM 可視リストです
- D. 公開リストです
正解：B、C
解説：
Explanation
The two characteristics that must be true of the list that the prospect can view and opt out of on the Marketing Cloud Account Engagement Email Preference Center are that it is a Static List and that it is a CRM Visible List. A Static List is a list that is manually populated by the marketer or the prospect. A prospect can opt out of a Static List by clicking on the unsubscribe link in an email or by visiting the Email Preference Center and deselecting the list. A CRM Visible List is a list that is synced with a Salesforce campaign and can be viewed and reported on in Salesforce. A prospect can be removed from a CRM Visible List if they no longer meet the criteria of the Salesforce campaign, such as having a certain score or status. Option B is not correct because a Dynamic List is a list that is automatically populated by Marketing Cloud Account Engagement based on criteria that match prospect fields. A prospect cannot opt out of a Dynamic List, but they can be removed from the list if they no longer meet the criteria. Option D is not correct because a Public List is a list that is visible on the Email Preference Center and can be opted in or out by the prospect. A Public List can be either a Static List or a Dynamic List, but it is not a characteristic that affects the prospect's removal from the list.
References: Marketing Cloud Account Engagement Email Preference Center Best Practices - Salesforce Ben, Create a Custom Email Preference Center Page - Salesforce, Crafting Clear Marketing Communication with Marketing Cloud Account Engagement Email Preference Centers
質問 # 11
CRM の数 Marketing Cloud Account Engagement インスタンスで一度に検証できる CRM コネクタの数はいくつですか?
- A. 0
- B. 1
- C. 無制限
- D. 2
正解：B
解説：
Explanation
A Marketing Cloud Account Engagement instance can have only one CRM connector verified at one time. A CRM connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your CRM system, such as Salesforce or Microsoft Dynamics. A CRM connector enables bi-directional data sync between Marketing Cloud Account Engagement and your CRM, and allows you to align your marketing and sales processes. You can only have one CRM connector verified at one time, because Marketing Cloud Account Engagement can only sync with one CRM system at a time. If you want to switch to a different CRM system, you need to disconnect your current CRM connector and verify a new one
質問 # 12
Marketing Cloud Account Engagement との同期がサポートされていない Salesforce フィールド タイプはどれですか?
- A. ルックアップ
- B. 式
- C. 数字
- D. 選択リスト
正解：A
解説：
Explanation
The Salesforce field type that is unsupported for syncing with Marketing Cloud Account Engagement is Lookup. Lookup fields are fields that allow you to create a relationship between two objects in Salesforce, such as Account and Contact. Marketing Cloud Account Engagement does not support syncing Lookup fields, because they are not compatible with Marketing Cloud Account Engagement's data model and could cause data inconsistencies or errors. Marketing Cloud Account Engagement supports syncing most other Salesforce field types, such as Text, Number, Picklist, and Formula.
質問 # 13
デフォルトでは (ビジネス アカウントを使用)、Marketing Cloud アカウント エンゲージメントは次のように新しいレコードを作成します。
- A. リード
- B. 連絡先
正解：A
解説：
Explanation
By default (using business accounts), Marketing Cloud Account Engagement creates new records as leads in Salesforce. This means that when a prospect is assigned to a user in Marketing Cloud Account Engagement, and there is no matching lead or contact in Salesforce, Marketing Cloud Account Engagement will create a new lead record in Salesforce and sync with it. However, you can also configure Marketing Cloud Account Engagement to create new records as contacts or person accounts in Salesforce, depending on your preference.
To do this, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement, and make sure that the connector user has the appropriate permissions in Salesforce. For more details -> 151617
質問 # 14
Data.com コネクタを使用すると何ができるようになりますか?
- A. すべての見込み顧客を Salesforce に同期します
- B. 見込み顧客またはその会社の Data.com 結果にすぐにアクセスできます
- C. 会議ソフトウェアに接続します
正解：B
解説：
Explanation
The Data.com connector allows you to quickly jump into the Data.com results for a prospect or their company.
This feature enables you to access additional information and insights about your prospects and accounts from Data.com, such as industry, revenue, employee count, contact details and more. The Data.com connector does not sync your prospects to Salesforce, connect with your meeting software or do anything else.
質問 # 15
訪問者を見込み客に変えるにはどうすればよいでしょうか?
- A. ランディング ページでフォームを送信する
- B. マーケティング電子メールの受信
- C. 追跡された Web サイトにアクセスする
- D. 埋め込みフォームの表示
正解：A
解説：
Explanation
The way a visitor can convert to a prospect is by submitting a form on a landing page. A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, which captures their email address and other information. A landing page is a web page that contains a form and a call to action, such as downloading a file or registering for an event. When a visitor submits a form on a landing page, they become a prospect and can be tracked and nurtured by Marketing Cloud Account Engagement. Viewing an embedded form, visiting a tracked website, or receiving a marketing email are not ways to convert a visitor to a prospect, as they do not capture the visitor's email address or identify them as a prospect. References [Visitors and Prospects] [Landing Pages and Forms]
質問 # 16
ユーザーは、フォームが送信され、そのフォームで特定のフィールド値が選択されたときに、プロスペクトに電子メールを送信したいと考えています。
これを実現するにはどのような自動化ツールを使用できますか?
- A. フォーム送信の完了アクション
- B. Match Any 一致タイプの自動化ルール
- C. 電子メール テンプレートを使用してリスト電子メールを送信するために使用される動的リスト
- D. 「すべて一致」一致タイプの自動化ルール
正解：D
解説：
Explanation
According to the Salesforce documentation, an automation rule is an automation tool that can be used to send an email to a prospect when a form is submitted and a specific field value is selected on that form. An automation rule can be configured to trigger an action (such as sending an email) when a prospect meets certain criteria (such as submitting a form and having a specific field value). The criteria can be set to Match All or Match Any, depending on the logic required. In this case, the Match All option should be used, as the prospect needs to meet both conditions (form submission and field value) to receive the email. A completion action is another automation tool that can be used to perform an action after a prospect successfully completes a form, but it cannot be used to check for a specific field value. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it cannot be used to send an email directly. A list email is an email that is sent to a specific list of prospects, but it cannot be triggered by a form submission or a field value. References: Salesforce documentation
質問 # 17
訪問者が見込み顧客に変換されるのはいつですか?
- A. 自動化ルールの実行時
- B. 完了アクションを実行するとき
- C. 見込み客が Marketing Cloud アカウント エンゲージメントのランディング ページにアクセスしたとき
- D. プロスペクトがフォームまたはフォーム ハンドラーに記入するとき
正解：D
解説：
Explanation
Visitors are anonymous web browsers who have interacted with your online marketing content, such as your website, landing pages, or custom redirects. Visitors are converted to prospects when they fill out a form or form handler, which captures their email address and other information. Filling out a form or form handler is the only way to convert a visitor to a prospect. Running through completion actions, matching an automation rule, or visiting a Marketing Cloud Account Engagement landing page do not convert visitors to prospects, unless they also fill out a form or form handler on those pages. References: Visitors and Prospects, Forms and Form Handlers
質問 # 18
価格ページの閲覧は貴重な購入シグナルとみなされます。LenoxSoft は、価格設定ページにアクセスした見込み客についてレポートし、セグメント化できるようにしたいと考えています。これを実現するのに最適な自動化ツールは何でしょうか?
- A. ページビューに基づいて動的リストを作成し、自動的にセグメント化します。
- B. 価格ページビューを追跡するための特別なキャンペーンを作成します。
- C. 価格表を送信するための完了アクションを含むフォームを作成します。
- D. プロスペクトを閲覧済みとしてタグ付けし、リストに追加するように設定されたページ アクションを作成します。
正解：D
解説：
Explanation
The automation tool that would best achieve this is to create a page action set to tag prospects as having viewed it and add them to a list. A page action is a feature that allows you to track and act on the behavior of prospects who visit specific pages on your website, such as your pricing page, product page, or thank you page. You can use page actions to perform actions on the prospects who visit the page, such as adding them to a list, assigning them to a user, or changing their field values. You can also use page actions to customize the content or layout of the page based on the prospect's attributes or behaviors2. To create a page action, you need to specify the URL of the page that you want to track, and the actions that you want to execute when a prospect visits the page. For example, you can create a page action that matches the URL of your pricing page, and tags the prospect as having viewed it and adds them to a list of pricing page visitors.
質問 # 19
Salesforce で、Marketing Cloud アカウントエンゲージメントのプロスペクトとレコードが同期していることを確認する良い方法は何ですか?
- A. Salesforce のリード/連絡先 URL に「Marketing Cloud Account Engagement」が含まれています。
- B. Marketing Cloud アカウントエンゲージメントの同期チェックボックスがオンになっています
- C. Marketing Cloud アカウントエンゲージメント URL フィールドが空ではありません
- D. 姓名フィールドが空ではありません
正解：C
解説：
Explanation
A good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement is to check that the Marketing Cloud Account Engagement URL field is not empty. The Marketing Cloud Account Engagement URL field is a custom field that is added to the lead or contact object in Salesforce when you connect your Marketing Cloud Account Engagement account with your Salesforce CRM. The Marketing Cloud Account Engagement URL field contains the link to the prospect record in Marketing Cloud Account Engagement that corresponds to the lead or contact record in Salesforce. The Marketing Cloud Account Engagement URL field is populated when a prospect record is synced from Marketing Cloud Account Engagement to Salesforce, or when a lead or contact record is synced from Salesforce to Marketing Cloud Account Engagement. Therefore, if the Marketing Cloud Account Engagement URL field is not empty, it means that the record is syncing to a prospect in Marketing Cloud Account Engagement.
質問 # 20
ユーザーを Marketing Cloud アカウントエンゲージメントにインポートできます
- A. 偽
- B. 本当
正解：B
解説：
Explanation
Users can be imported into Marketing Cloud Account Engagement from a CSV file or from Salesforce3. You can also manually add users individually or in bulk3. Importing users can help you save time and ensure consistency in your user management3
質問 # 21
プロジェクトはステップの 3 日目にあり、指定された待機時間は 5 日間です。その後、エンゲージメント スタジオ プログラムは 1 日間一時停止され、再開されます。
ステップの待機時間が 5 日間のままの場合、プログラムが再開されるとき、見込み客は指定された 5 日間の待機時間のうちの何日目になるでしょうか?
- A. 3日目
- B. 0日目
- C. 5日目
- D. 4日目
正解：A
解説：
Explanation
According to the Engagement Studio FAQ, when a program is paused, the prospects in the program are also paused and their wait times are not affected. Therefore, when the program is restarted, the prospects resume from where they left off. In this case, the prospect was on day 3 of a 5-day wait time when the program was paused, so they will be on day 3 when the program is restarted.
質問 # 22
LenoxSoft の外部 Web サイトには、「デモのリクエスト」というタイトルの Marketing Cloud アカウント エンゲージメント フォームがあります。
フォームが何回閲覧されたかを確認するには、どの Marketing Cloud アカウント エンゲージメント レポートを使用する必要がありますか?
- A. コンバージョンレポート
- B. フォームハンドラーレポート
- C. フォームレポート
- D. ランディング ページ レポート
正解：C
解説：
Explanation
If LenoxSoft has a Marketing Cloud Account Engagement form titled "Request a Demo" on their external website, they should use the Form Report to see how many views their form has received (D). The Form Report shows the number of views, submissions, and conversions for each form created in Marketing Cloud Account Engagement. The Conversions Report (A) shows the number of prospects who converted from anonymous visitors to identified prospects. The Landing Page Report (B) shows the number of views, submissions, and conversions for each landing page created in Marketing Cloud Account Engagement. The Form Handler Report shows the number of submissions and conversions for each form handler created in Marketing Cloud Account Engagement. References: Account Engagement Campaign Reporting
質問 # 23
プロスペクトを削除するにはどうすればよいですか?
- A. 自動化ルール経由。
- B. 完了アクションを通じて。
- C. 見込み客は削除できません。
- D. プロスペクトテーブルのアクションを通じて。
正解：D
解説：
Explanation
You can delete a prospect through the prospect table actions. The prospect table is a list of all the prospects in your Marketing Cloud Account Engagement account, which you can access by navigating to Prospects > Prospect List. From there, you can select one or more prospects and click on the Tools button to see the available actions. One of the actions is Delete, which will permanently remove the selected prospects from your Marketing Cloud Account Engagement account. You can also delete a single prospect by clicking on their name and then clicking on the Delete button on their record.
Answer A is incorrect because you cannot delete a prospect through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer B is incorrect because you cannot delete a prospect through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use automation rules to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer C is incorrect because you can delete prospects, as explained above.
References: Prospect List, [Delete Prospects], [Completion Actions], [Automation Rules]
質問 # 24
フォームまたはフォームハンドラー? プログレッシブプロファイリングを使用してフォームをパーソナライズしたいと考えています。
- A. フォーム
- B. フォームハンドラー
正解：A
解説：
Explanation
Form handlers allow you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is a great alternative to use instead of Marketing Cloud Account Engagement forms. They allow you to fully customize the look of your form and submit data to more than one database. However, form handlers do not support progressive profiling, which is a feature that allows you to display new fields for known prospects and collect more information about them. To use progressive profiling, you need to create a Marketing Cloud Account Engagement form and enable it in the form settings
質問 # 25
見込み顧客はいつ CRM に同期しますか?
- A. 見込み顧客のリードスコアが 50 を超える場合
- B. 見込み客がランディング ページにアクセスしたとき
- C. 見込み客がランディング ページのフォームに記入するとき
- D. プロスペクトがユーザーまたはキューに割り当てられている場合。
- E. プロスペクトが Marketing Cloud アカウントエンゲージメント データベースに手動で作成された場合。
正解：D
解説：
Explanation
Prospects sync to your CRM when they have been assigned to a user or queue. A CRM is a customer relationship management platform that allows you to manage your sales and customer service operations. You can integrate Marketing Cloud Account Engagement with your CRM using the Salesforce connector, which allows you to sync data, activities, and campaigns between Marketing Cloud Account Engagement and Salesforce. However, not all prospects in Marketing Cloud Account Engagement are synced to Salesforce.
Only prospects that have been assigned to a user or queue in Marketing Cloud Account Engagement are synced to Salesforce as leads or contacts. You can assign prospects manually, through automation rules, or through lead assignment rules.
Answer A, C, D, and E are incorrect because prospects do not sync to your CRM when they fill out a form on a landing page, when they have a lead score greater than 50, when they visit a landing page, or when they are created manually in the Marketing Cloud Account Engagement database, unless they are also assigned to a user or queue, as explained above. References: [Salesforce Connector], [Sync Prospects with Salesforce]
質問 # 26
マーケティング担当者は、Marketing Cloud アカウントエンゲージメントからプロスペクトを完全に削除するリクエストを受け取ります。
マーケティング担当者はこの要求をどのように満たすのでしょうか?
- A. マーケティング担当者は見込み顧客をアーカイブし、ごみ箱から「完全に削除」を選択します。
- B. マーケティング担当者は見込み客をアーカイブしますが、データを完全に削除することはできません。
- C. マーケティング担当者が Salesforce でプロスペクトを削除すると、Marketing Cloud Account Engagement でプロスペクトが完全に削除されます。
- D. マーケティング担当者は見込み顧客レコードに移動し、「完全に削除」メニュー オプションを選択します。
正解：A
解説：
Explanation
The way the marketer can satisfy the request to permanently delete a prospect from Marketing Cloud Account Engagement is by archiving the prospect and then selecting "Permanently Delete" from the recycle bin.
Archiving a prospect removes them from the active prospect database and places them in the recycle bin, where they can be restored or permanently deleted. Permanently deleting a prospect removes them from Marketing Cloud Account Engagement and Salesforce completely and cannot be undone. The marketer cannot archive the prospect without permanently deleting their data, as the archived prospects still count towards the database limit and can be restored. The marketer cannot delete the prospect in Salesforce, as this will only archive the prospect in Marketing Cloud Account Engagement, not permanently delete them. The marketer cannot go to the prospect record and choose the "Permanently Delete" menu option, as this option is not available on the prospect record, only on the recycle bin. References Deleting Prospects
質問 # 27
LenoxSoft マーケティング担当者は、Marketing Cloud アカウント エンゲージメントのランディング ページを新規作成するときに、[フォームのお礼コンテンツを表示する代わりに見込み客をリダイレクトする] オプションを選択します。
見込み客がお礼コンテンツを表示するように設計されたフォームを送信した場合、どのような動作が予想されますか?
- A. 見込み客には、送信時にフォームが引き続き表示されます。
- B. 2 つのアセット間の不一致によりエラーが発生します。
- C. プロスペクトは別の Web ページにリダイレクトされます
- D. フォームのお礼コンテンツは引き続き表示されます
正解：C
解説：
Explanation
If a LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when creating a new Account Engagement landing page, the expected behavior when a prospect submits a form designed to show Thank you Content is that the prospect will be redirected to another webpage. This option overrides the form's Thank you Content and sends the prospect to the specified URL instead.
The prospect will not continue to see the form upon submission (A), nor will the discrepancy between the two assets cause an error (B). The form's Thank you Content will not display (D), as it is replaced by the redirect option. References: Redirect Account Engagement Forms to a Success Page
質問 # 28
Salesforce の情報が Marketing Cloud アカウントエンゲージメントの情報と異なる場合、デフォルトではどの情報が保持されますか?
- A. Salesforce の情報は Marketing Cloud アカウントエンゲージメントの情報を上書きします。
- B. 異なる情報は Salesforce と Marketing Cloud の両方のアカウントエンゲージメントから削除され、レコードが空になる可能性があります。
https://help.salesforce.com/articleView?id=Marketing Cloud アカウント Engagement_default_prospect_field_mapping.htm&type=5 - C. Marketing Cloud アカウントエンゲージメントの情報は Salesforce の情報をオーバーライドします。
- D. すべての情報が保持されるため、1 人につき 2 つの記録が作成される可能性があります。
正解：A
解説：
Explanation
By default, if the information in Salesforce differs from the information in Marketing Cloud Account Engagement, the information in Salesforce will override the information in Marketing Cloud Account Engagement. This means that Salesforce is the master source of truth for most fields, and any changes made in Salesforce will overwrite the values in Marketing Cloud Account Engagement. However, this behavior can be customized for each field in Marketing Cloud Account Engagement, by choosing one of the following options:
Use Marketing Cloud Account Engagement's value, Use Salesforce's value, or Use the most recently updated record. You can also prevent a field from syncing at all by choosing Do not sync. For more details -> 45
質問 # 29
リスト電子メールの完了アクションを使用するときに留意すべき 2 つの考慮事項はどれですか? 2 つの答えを選択してください
- A. リンクのクリックに基づく完了アクションは、購読解除リンクや電子メール設定ページのクリックではトリガーされません。
- B. 電子メール リンクのクリックに基づく完了アクションは、プロスペクトごとに 1 回のみ実行されます。
- C. イメージ ファイルのダウンロードに基づく完了アクションは 1 日に 1 回のみ実行されます。
- D. 電子メールの開封に基づく完了アクションは、電子メールの送信後に追加された場合に遡って適用されます。
正解：B、D
解説：
Explanation
When using completion actions for list emails, you should keep in mind that completion actions based on email link clicks only execute once per prospect, and completion actions based on email opens will retroactively apply if added after the email send. These are important considerations because they affect how your completion actions will work and what results you will see. For example, if you want to add a prospect to a list based on a link click, you should know that the completion action will only fire the first time the prospect clicks the link, not every time. Similarly, if you want to change a prospect's score based on an email open, you should know that the completion action will apply to all prospects who opened the email, even if they opened it before you added the completion action
質問 # 30
ユーザーは電子メール テンプレート A のコピーを作成し、変更を加えて電子メール テンプレート B として保存します。電子メール テンプレート B を使用してリスト電子メールを送信します。ユーザーは、新しいリスト電子メールの送信の結果、電子メール テンプレートとしてのレポート指標が変化していないことに気づきました。 。
なぜこのようなことが起こるのでしょうか?
- A. 電子メール テンプレート A は、コピーの作成後に削除されている必要があります。
- B. 電子メール テンプレートのメトリクスは、テンプレートが 1 回使用された後は変更されません。
- C. メトリクスは電子メール テンプレート B に起因します。
- D. ユーザーは電子メール テンプレート A をプライマリ テンプレートにする必要があります。
正解：C
解説：
Explanation
The reason why the reporting metrics of Email Template A are not changing as a result of the new list email send is that the metrics would be attributed to Email Template B. When a user creates a copy of an email template, makes changes and saves it as a new email template, the new email template becomes a separate entity from the original email template. The new email template has its own name, ID, and reporting metrics.
The reporting metrics of an email template include the number of sends, total opens, unique opens, total clicks, unique clicks, opt-outs, and spam complaints. These metrics are calculated based on the emails that use the email template. Therefore, when the user sends a list email using Email Template B, the reporting metrics of Email Template B are updated, but the reporting metrics of Email Template A are not affected1. Option A is not correct because an email template's metrics do change after the template is used one time. An email template's metrics are updated every time an email that uses the template is sent, opened, clicked, opted out, or marked as spam1. Option B is not correct because Email Template A should not have been deleted after creating the copy. Deleting an email template does not affect the reporting metrics of the template or the emails that use the template. Deleting an email template only prevents the template from being used for new emails1. Option D is not correct because the user should not have made Email Template A the primary template. There is no concept of a primary template in Marketing Cloud Account Engagement. Each email template is independent and can be used for different types of emails. Making Email Template A the primary template would not change the reporting metrics of the template or the emails that use the template
質問 # 31
完了アクションに当てはまる 2 つの機能はどれですか? 2 つの答えを選択してください
- A. 完了アクションは遡って適用されます。
- B. 完了アクションは訪問者と見込み客の両方に適用されます
- C. 完了アクションはランディング ページに直接適用できません。
- D. イメージ ファイルのダウンロードでは完了アクションは実行されません。
正解：C、D
解説：
Explanation
According to the Salesforce documentation, the two capabilities that are true for completion actions are: C) Completion actions cannot be applied directly on a landing page, and D) Completion actions do not execute on image file downloads. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email, submitting a form, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect's score. Completion actions cannot be applied directly on a landing page, as landing pages do not have completion actions.
However, completion actions can be applied on the forms or custom redirects that are embedded on the landing page. Completion actions do not execute on image file downloads, as image file downloads are not considered as completion events. However, completion actions can be executed on other types of file downloads, such as PDFs or Word documents. Completion actions are not applied retroactively, as they are only applied to prospects who complete the marketing element after the completion action is created.
Completion actions do not apply to both visitors and prospects, as they only apply to prospects who have been identified by their email address or their Marketing Cloud Account Engagement tracking cookie.
References: Salesforce documentation
質問 # 32
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