Marketing-Cloud-Account-Engagement-Specialist日本語 PDF問題集で2024年10月21日最近更新された問題
Marketing-Cloud-Account-Engagement-Specialist日本語試験問題有効なMarketing-Cloud-Account-Engagement-Specialist日本語問題集PDF
質問 # 145
Marketing Cloud アカウント エンゲージメント管理者は、プログレッシブ プロファイリングを使用して、長期にわたる見込み客に関する情報を収集したいと考えています。推奨される Marketing Cloud アカウント エンゲージメント アセットは
何を使用しますか?
- A. フォームのない Marketing Cloud アカウント エンゲージメント ランディング ページ
- B. サードパーティフォーム
- C. Marketing Cloud アカウント契約フォーム
- D. Marketing Cloud アカウントエンゲージメントフォームハンドラー
正解：C
解説：
According to the [Salesforce documentation], the recommended Marketing Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud Account Engagement form. A Marketing Cloud Account Engagement form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A Marketing Cloud Account Engagement form can be configured to use progressive profiling, which is a feature that allows the form to display different fields based on the information that is already known about the prospect. This way, the form can collect more information over time, without asking the same questions repeatedly or overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form handler, or a third party form are not recommended for progressive profiling, as they do not have the same functionality and flexibility as a Marketing Cloud Account Engagement form. Reference: [Salesforce documentation]
質問 # 146
ベースライングレードは、プロスペクトのプロフィールに常に表示されます。
- A. 本当
- B. 偽
正解：B
解説：
The baseline grade will not show on the prospect profile at all times. The baseline grade is the initial grade that Marketing Cloud Account Engagement assigns to all prospects before any adjustments are made based on their attributes. The baseline grade is D by default, but you can change it in your account settings. The baseline grade will only show on the prospect profile if the grade has not changed positively or negatively. Once the grade changes, the baseline grade will be replaced by the current grade. The current grade reflects the prospect's fit for your ideal customer profile based on the criteria you have set. You can view the grade history and the grade changes on the prospect profile. For more details -> 111213
質問 # 147
LenoxSoft には 3 つの製品ラインがあります。 Pardot では、各製品ラインに、その製品ラインのすべてのアセットを含む独自のフォルダーがあります。管理者は、各製品ラインとのやり取りに基づいて見込み顧客を個別にスコア付けしたいと考えています。
管理者はどうすればこれを達成できるでしょうか?
- A. 各製品ライン フォルダーにスコア カテゴリを割り当てます。
- B. プロスペクトのレコードのスコア フィールドを編集して、複数のスコア値を表示します。
- C. デフォルトのスコアリング モデルを編集して、製品ラインごとに異なるスコアを付けます。
- D. 2 つの新しいデフォルト スコアリング モデルを作成し、各製品ラインに 1 つずつ設定します。
正解：A
解説：
To score prospects separately based on their interactions with different product lines in Pardot, the best approach is to assign a scoring category to each product line folder. Scoring categories allow administrators to segment prospect scoring based on interactions with specific types of content, aligning with different business units, products, or campaigns. By assigning a distinct scoring category to each folder associated with a product line, an administrator can precisely track and score prospect engagement relative to each product line. This tailored scoring provides deeper insights into prospect interests and can better inform targeted marketing strategies.
質問 # 148
ランディング ページのレイアウト テンプレートで使用できる 3 つの変数タグはどれですか?
（答えを 3 つ選んでください。）
- A. %%content%%
- B. %%form%%
- C. %%name%%
- D. %%description%%
- E. %%tittle%%
正解：A、D、E
解説：
Explanation
The three variable tags that can be used on layout templates for landing pages are %%description%%,
%%title%%, and %%content%%. A layout template is a reusable HTML template that defines the structure and style of your landing pages. A variable tag is a placeholder that allows you to insert dynamic content into your layout template, such as the landing page title, description, or form. You can use variable tags to customize your layout template for different landing pages, without having to edit the HTML code every time.
質問 # 149
新機能のアラートはダッシュボードの上部に表示されます。
- A. 偽
- B. 本当
正解：B
解説：
Explanation
According to the Salesforce documentation, the answer is true. New feature alerts can be found at the top of the dashboard. A new feature alert is a notification that informs the user about the latest features and updates that are available in Marketing Cloud Account Engagement. A new feature alert can be found at the top of the dashboard in Marketing Cloud Account Engagement, and it can show different information, such as the name, description, or link of the new feature or update. The user can click on the new feature alert to learn more about it, or to access it. The user can also dismiss the new feature alert by clicking on the X icon, or view the previous new feature alerts by clicking on the bell icon. The new feature alerts can help the user to stay informed and updated about the new features and updates that are available in Marketing Cloud Account Engagement, and to take advantage of them. References: Salesforce documentation
質問 # 150
見込み顧客をアクティブにする 3 つのアクティビティはどれですか?
3 つの答えを選択してください
- A. Marketing Cloud アカウント契約フォームの送信
- B. カスタム リダイレクトをクリックする
- C. Marketing Cloud アカウント エンゲージメント メールを開く
- D. Marketing Cloud アカウント エンゲージメントの追跡ページにアクセスする
- E. 割り当てられたユーザーに電子メールを送信する
正解：A、B、D
解説：
Explanation
The following activities would make a prospect active in Marketing Cloud Account Engagement:
* Submitting a Marketing Cloud Account Engagement form, which indicates the prospect's interest and consent to receive communications from the company.
* Clicking on a custom redirect, which tracks the prospect's engagement with external links or
* downloadable content.
* Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect's browsing behavior and page views on the company's website. References: [Marketing Cloud Account Engagement Prospect Activities]
質問 # 151
Marketing Cloud アカウントエンゲージメントは、訪問者のアクティビティを追跡するために訪問者のブラウザに何を設定しますか?
- A. トラッキングピクセル
- B. UTMパラメータ
- C. クッキー
- D. Google Analytics トラッキング コード
正解：C
解説：
Marketing Cloud Account Engagement sets cookies on visitors' browsers to track their activities. Cookies are small bits of text that a website leaves with the browser so the website can remember who the visitor is. Cookies are the most common method used to identify users online and provide a personalized browsing experience. Marketing Cloud Account Engagement uses cookies to track visitor behavior on the website, such as pages visited, forms submitted, or files downloaded. Marketing Cloud Account Engagement also uses cookies to associate visitors with prospects once they fill out a form or click on a tracked link in an email. Option A is not correct because UTM parameters are not set by Marketing Cloud Account Engagement, but by the marketer who creates the URL with query strings that indicate the source, medium, campaign, and other information of the traffic. Option B is not correct because tracking pixels are not set by Marketing Cloud Account Engagement, but by the email client that renders the email with a hidden image that sends a request to Marketing Cloud Account Engagement's server and records the open event. Option D is not correct because Google Analytics tracking code is not set by Marketing Cloud Account Engagement, but by the website owner who embeds the code on the website to collect and analyze web traffic data. Reference: The Ultimate Marketing Cloud Account Engagement Admin Guide to Web Tracking Cookies - The Spot, How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022), The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot
質問 # 152
クライアントは、現在結果を歪めている独自の IP アドレスをフィルタリングして除外したいと考えています。何を使用することをお勧めしますか?
- A. 自動化ルール
- B. フィルターを使用した完了アクション
- C. Marketing Cloud アカウント エンゲージメント トラッキング コードにルールを追加します。
- D. 訪問者フィルター
正解：D
解説：
Explanation
You can use visitor filters to filter out your own IP address that is currently skewing your results. Visitor filters are rules that allow you to exclude certain IP addresses or ranges from your visitor data and reports. This can help you avoid counting your own visits or those of your employees, partners, or vendors as prospects and skewing your analytics. You can create visitor filters by entering the IP addresses or ranges that you want to exclude in the administration settings.
Answer A is incorrect because you cannot use an automation rule to filter out your own IP address. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use automation rules to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not filtering them out. Answer B is incorrect because you cannot add rules to the Marketing Cloud Account Engagement tracking code to filter out your own IP address. The Marketing Cloud Account Engagement tracking code is a snippet of JavaScript code that you can add to your website pages to track visitor and prospect activity. You can customize the tracking code to enable or disable certain features, such as first-party cookies, campaign tracking, or opt-in preferences, but not visitor filters. Answer C is incorrect because you cannot use completion actions with a filter to filter out your own IP address. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not filtering them out. References: [Visitor Filters], [Automation Rules], [Marketing Cloud Account Engagement Tracking Code], Completion Actions
質問 # 153
ベースライン スコアリング システムのスコアを増減させる可能性のある 3 つのアクティビティはどれですか? （答えを 3 つ選んでください。）
- A. メール配信停止中
- B. ユーザーに割り当てられています
- C. ウェビナーに参加しました
- D. ランディング ページ エラー
- E. フォーム送信
正解：A、C、E
解説：
The three activities that can increase or decrease a score in the baseline scoring system are unsubscribed from email, webinar attended, and form submission. A score is a numerical value that indicates the level of interest or engagement of a prospect in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their activities, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. The baseline scoring system is the default set of scoring rules that Marketing Cloud Account Engagement provides, and you can customize it to suit your needs. The baseline scoring system assigns points to the following activities:
Unsubscribed from email: -100 points. This indicates that the prospect is not interested in receiving your emails, and reduces their score significantly.
Webinar attended: +50 points. This indicates that the prospect is interested in learning more about your products or services, and increases their score considerably.
Form submission: +50 points. This indicates that the prospect is willing to share their information with you, and increases their score considerably.
Other activities that can affect the score in the baseline scoring system are:
Landing page error: -10 points. This indicates that the prospect encountered a problem with your landing page, and reduces their score slightly.
Assigned to a user: +15 points. This indicates that the prospect is ready to be contacted by a salesperson, and increases their score moderately.
Email open: +1 point. This indicates that the prospect opened your email, and increases their score slightly.
Email click: +3 points. This indicates that the prospect clicked on a link in your email, and increases their score slightly.
Email hard bounce: -10 points. This indicates that your email could not be delivered to the prospect, and reduces their score slightly.
Email soft bounce: -5 points. This indicates that your email was temporarily rejected by the prospect's email server, and reduces their score slightl
質問 # 154
ユーザーを Marketing Cloud アカウントエンゲージメントにインポートできます
- A. 偽
- B. 本当
正解：B
解説：
Explanation
Users can be imported into Marketing Cloud Account Engagement from a CSV file or from Salesforce3. You can also manually add users individually or in bulk3. Importing users can help you save time and ensure consistency in your user management3
質問 # 155
Web サイトの特定のページを閲覧する見込み客にアクションを適用するにはどうすればよいでしょうか?
- A. 完了アクションを通じて
- B. 上記のいずれにも該当しない
- C. 自動化ルールによる
- D. スコアリングによる
- E. ページアクションを通じて
正解：E
解説：
You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.
Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page. Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above. Reference: [Page Actions], [Completion Actions], [Automation Rules], Scoring
質問 # 156
マーケティング ユーザーは、電子メールの 2 つの類似したバージョンをテストして、どちらのパフォーマンスが優れているかを確認したいと考えています。
このテストはどのように実行すればよいでしょうか?
- A. 2 つのバージョンを 1 つのリストに自動的に送信し、イベントの登録に基づいて勝者を決定する A/B テストを設定します。
- B. 2 つのバージョンを 2 つの異なるリストに送信し、結果を比較して、クリック数または開封数に基づいて勝者を決定します。
- C. 1 つのバージョンを今リストに送信し、後で別のバージョンを同じリストに送信し、結果を比較してクリック数または開封数に基づいて勝者を決定します。
- D. 2 つのバージョンを 1 つのリストに自動的に送信し、クリックまたは開封に基づいて勝者を決定する A/B テストを設定します。
正解：D
解説：
The best way to run an A/B test in Marketing Cloud Account Engagement is to set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens. This way, you can compare the performance of the two versions on the same audience and avoid any bias or timing issues that might affect the results. Option A is not a good way to run an A/B test because sending the same list two different emails at different times might skew the results due to factors such as email fatigue, inbox clutter, or changing preferences. Option B is not a good way to run an A/B test because event signups might not be the best metric to measure the effectiveness of an email, especially if the event is not directly related to the email content or offer. Option C is not a good way to run an A/B test because sending the two versions to two different lists might introduce variability in the results due to differences in the list composition, quality, or behavior. Reference: How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022), The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot
質問 # 157
ランディング ページを少なくとも 1 回送信した個々の見込み客の数を表すランディング ページ レポートの指標はどれですか?
- A. ユニークなクリック数
- B. ユニークな提出物
- C. 提出総数
- D. 変換
正解：D
解説：
Explanation
The landing page report metric that represents the number of individual prospects who submitted the landing page at least once is conversions. Conversions measure how many prospects completed the desired action on the landing page, such as filling out a form or downloading a file. Total submissions measure how many times the landing page was submitted, regardless of whether it was by the same or different prospects. Unique submissions measure how many times the landing page was submitted by a unique IP address, which may not correspond to a unique prospect. Unique clicks measure how many times the landing page was clicked by a unique IP address, which may not correspond to a unique prospect or a submission. References Landing Page Metrics
質問 # 158
フォームは、年次会議の見込み客データを取得するために使用されます。フォームは送信後にリストにプロスペクトを追加する必要がありますが、すでにフォームに記入したプロスペクトにアクションを遡って適用するべきではありません。
この目標を効果的に達成できる自動化ツールは何でしょうか?
- A. 自動化ルールを使用して見込み客をリストに追加します
- B. 動的リストを使用して見込み顧客をリストに追加します
- C. 完了アクションを使用して見込み客をリストに追加します。
- D. セグメンテーション ルールを使用して見込み客をリストに追加します。
正解：C
解説：
Explanation
The automation tool that would effectively achieve the goal of adding prospects to a list after they submit a form, but not retroactively applying actions to prospects that have already filled out the form, is a completion action. Completion actions are actions that are triggered when a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. Completion actions are executed in real time and only affect the prospects who complete the activity after the action is set up. Segmentation rules, dynamic lists, and automation rules are not suitable for this goal, as they are either retroactive, recurring, or based on criteria other than a specific activity. References Completion Actions Overview
質問 # 159
reCAPTCHA を表示することを選択していないのに、reCAPTCHA が表示されるのはなぜですか?
- A. フォームの送信時に、Marketing Cloud アカウント エンゲージメントは既知のスパマーのデータベースに ping を実行し、一致するものが見つかると自動的に reCAPTCHA を表示します。
- B. フォームの送信時に、Marketing Cloud アカウント エンゲージメントは既知の見込み客のデータベースに ping を送信し、一致するものが見つかると自動的に reCAPTCHA を表示します。
正解：A
解説：
A reCAPTCHA is displayed when you did not choose to display it because Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA. This is a security measure that helps prevent spam bots from submitting your forms and creating fake prospects. You can also choose to always display a reCAPTCHA on your forms or form handlers, or to never display a reCAPTCHA on your forms.
質問 # 160
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