[2024年10月]更新のMarketing-Cloud-Account-Engagement-Specialist日本語試験問題と有効なMarketing-Cloud-Account-Engagement-Specialist日本語問題集PDF
Marketing-Cloud-Account-Engagement-Specialist日本語ブレーン問題集学習ガイドにはヒントとコツで試験合格を目指そう
質問 # 119
エンゲージメント スタジオ プログラムで見込み客のパスを定義するために使用できる 3 つのトリガーはどれですか?
3 つの答えを選択してください
- A. メールを開封しました
- B. ファイルのダウンロード
- C. 見込みグレード
- D. メンバーシップのリスト
- E. カスタム リダイレクト クリック
正解：A、D、E
解説：
In Engagement Studio programs within Pardot, the paths that prospects take can be defined by various triggers based on their actions or statuses. The following are valid triggers:
List membership: This trigger checks if the prospect belongs to a specific list, allowing for tailored engagements based on list segmentation.
Email open: This monitors whether a prospect has opened an email, serving as a behavioral trigger for further actions.
Custom redirect click: This trigger checks if the prospect has clicked on a custom redirect link, which is often used to track engagement with specific content or calls to action. These triggers help in dynamically steering prospects through different paths based on their interactions with marketing materials.
質問 # 120
Engagement Studio プログラムは、電子メール送信アクション ステップの直後に 3 日間待機する電子メール オープン トリガー ステップを使用して作成されます。プロスペクトに電子メールが送信され、電子メール開封トリガーに進みます。2 日目に、見込み客がメールを開きます。
見込み客はトリガーステップをどのように進めるでしょうか?
- A. 見込み顧客は、メールが開封されてからさらに 1 日待った後、「はい」のパスに進みます。
- B. 見込み顧客は、電子メールが開かれてからすぐに「はい」のパスに進みます。
- C. 3 日目にはメールが開封されなかったため、見込み客はすぐに「いいえ」のパスに進みます。
- D. 3 日目にはメールが開封されなかったため、見込み顧客は 1 日待った後、「いいえ」パスに進みます。
正解：B
解説：
Explanation
When an engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait, it means that the program will wait for up to 3 days for the prospect to open the email. If the prospect opens the email within the 3 day period, they will immediately progress down the "Yes" path (A). The prospect will not wait for any additional time after opening the email (B), nor will they progress down the "No" path (C, D). References: Engagement Studio Overview
質問 # 121
訪問者と見込み客の違いは何ですか?
- A. 見込み顧客は特定の電子メール アドレスを持っていますが、訪問者は特定の電子メール アドレスを持っていません。
- B. 見込み客には商談が関連付けられています。一方、訪問者にはそれに関連する機会がありません。
- C. プロスペクトにはユーザーが割り当てられていますが、訪問者にはユーザーが割り当てられていません。
- D. プロスペクトは Marketing Cloud アカウント エンゲージメント フォームを送信しましたが、訪問者は Marketing Cloud アカウント エンゲージメント フォームを送信していません。
正解：A
解説：
The difference between a visitor and a prospect is that a visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, click on a tracked link in an email, or are manually imported into Marketing Cloud Account Engagement. A prospect does not necessarily have an opportunity, a Marketing Cloud Account Engagement form submission, or an assigned user, but a visitor does not have any of these either. Reference Visitors and Prospects
質問 # 122
エンゲージメント スタジオ プログラム レポートの各ステップの上にあるツールチップはどのような情報を提供しますか?
- A. 各ステップの完了を待っている見込み顧客のみの概要指標
- B. ステップを完了した見込み客のみを対象とした概要レベルの指標
- C. 各ステップでプログラムを離脱した見込み客のみを対象とした概要レベルの指標
- D. 各ステップをスキップした見込み顧客のみの概要指標
正解：B
解説：
According to the Salesforce documentation, the information that the tooltip above each step on the engagement studio program report provides is high-level metrics only for prospects who have completed the step. An engagement studio program report is a report that shows the performance and results of an engagement program, such as the number of prospects, emails, and conversions. The tooltip above each step on the program report shows the number and percentage of prospects who have completed that step, as well as the number and percentage of prospects who have taken the positive, negative, or neutral path after that step. The tooltip does not show the metrics for prospects who are waiting to complete, who have left, or who have skipped each step, as these are shown in other sections of the report. Reference: Salesforce documentation
質問 # 123
プロスペクトレコードにアクセスする手順を整理します。
- A. マウスオーバーの見込み客
- B. プロスペクトの選択
- C. C A B
- D. A C B
- E. A B C
- F. B C A
- G. 見込み顧客リストをクリックします。
正解：G
解説：
Explanation
According to the Salesforce documentation, the correct steps to access a Prospect Record are: B) Mouseover Prospects, C) Click Prospect List, and A) Select Prospect. A Prospect Record is a feature that shows the detailed information and activity history of a prospect in Marketing Cloud Account Engagement. A Prospect Record can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different sections of information for the prospect, such as details, insights, activities, or custom fields. To access a Prospect Record, the user needs to follow these steps:
* Mouseover Prospects: The user needs to move the cursor over the Prospects tab in the navigation bar in Marketing Cloud Account Engagement. This will open a drop-down menu with different options, such as Prospect List, Add Prospect, or Import Prospects.
* Click Prospect List: The user needs to click on the Prospect List option in the drop-down menu. This will open the Prospect List page, which shows a list of prospects in Marketing Cloud Account Engagement. The user can customize, sort, filter, search, or export the Prospect List, and they can also perform different actions on the prospects, such as assign, delete, or edit.
* Select Prospect: The user needs to select the prospect that they want to access from the Prospect List.
* This will open the Prospect Record page, which shows the detailed information and activity history of the prospect. The user can view, edit, or update the Prospect Record, and they can also perform different actions on the prospect, such as sending an email, adding to a list, or changing the score or grade.
References: Salesforce documentation
質問 # 124
ユーザーは自動化ルールを作成していますが、正しい基準が使用されているかどうか確信が持てません。
基準が意図した見込み客にのみ一致することをユーザーがテストする最善の方法は何ですか?
- A. ルールを実行する前に、プレビュー一致機能を使用します。
- B. 同じ基準の Salesforce レポートを取得し、結果を表示します。
- C. ルールを再開し、必要に応じてアクションを元に戻す機能を使用します。
- D. ルールを実行して誰が一致するかを確認し、必要に応じて条件を変更します。
正解：A
解説：
Explanation
The best way for a user to test that the criteria of an automation rule only matches the intended prospects is to use the preview matches feature before running the rule. The preview matches feature allows the user to see a list of prospects that match the rule criteria, and make any adjustments if needed. The user can also export the list of matching prospects for further analysis. Running the rule to see who matches, pulling a Salesforce report of the same criteria, or resuming the rule and using the undo action feature are not the best ways for a user to test that the criteria of an automation rule only matches the intended prospects, as they either involve applying the rule actions to the prospects, relying on a different source of data, or reversing the rule actions after they have been applied4. References: 4: Automation Rules
質問 # 125
Engagement Studio で見込み客を別の Engagement Studio プログラムの受信者リストに追加するには、どのステップ タイプが使用されますか?
- A. ルール
- B. 終了
- C. アクション
- D. トリガー
正解：C
解説：
Explanation
According to the Salesforce documentation, the step type that would be used in engagement studio to add prospects to another engagement studio program's recipient list is an action. An engagement studio program is a feature that allows users to build, test, and report on automated programs that send targeted emails and perform actions based on prospect behavior and criteria. An engagement studio program consists of steps that define the logic and flow of the program. There are three types of steps: triggers, actions, and rules. A trigger is a step that checks for a prospect's activity, such as opening an email, clicking a link, or submitting a form.
An action is a step that performs an action on a prospect, such as sending an email, adjusting a score, or adding to a list. A rule is a step that checks for a prospect's attribute or value, such as score, grade, or field value. To add prospects to another engagement studio program's recipient list, the user can use an action step that adds prospects to a list. The user can then use that list as the recipient list for another engagement studio program. A rule, an end, or a trigger are not the step types that would be used in engagement studio to add prospects to another engagement studio program's recipient list, as they are related to other functions, such as checking for criteria, ending the program, or checking for activity. References: Salesforce documentation
質問 # 126
新しい自動化ルールが作成されます。
見込み顧客がその自動化ルールの照合を開始するには、どのようなアクションが必要ですか?
- A. ルールを保存する前に実行するようにスケジュールします。
- B. ルールを保存する前にプレビューします。
- C. 追加のアクションなしでルールを適用します。
- D. 保存後にルールを再開します。
正解：C
解説：
Explanation
A new automation rule does not require any additional action for prospects to begin matching that automation rule, other than saving the rule. Automation rules are active by default once they are saved, and they run every hour to match prospects based on the rule criteria. Resuming, scheduling, or previewing the rule are not actions that are required for prospects to begin matching the rule, but they are optional features that can be used to manage or test the rule. References Automation Rules Overview
質問 # 127
見込み顧客のスコアはどのように変更できますか?
- A. スコアリングモデルの変更による。
- B. 上記のすべて。
- C. 自動化ルールによる。
- D. 完了アクションを通じて。
正解：B
解説：
Explanation
According to the Salesforce documentation, a prospect's score can be changed through automation rules, scoring model changes, or completion actions. A prospect's score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. A prospect's score can be changed by using different methods, such as:
* Automation rules: An automation rule is an automation tool that can be used to update a prospect's score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect's score by 10 points when the prospect visits a specific web page.
* Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry.
* Completion actions: A completion action is an automation tool that can be used to adjust a prospect's score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect's score by a specific amount, or to reset a prospect's score to zero. For example, a completion action can be created to decrease a prospect's score by 5 points when the prospect unsubscribes from an email.
References: Salesforce documentation
質問 # 128
フォームまたはフォームハンドラー? 現在のリードフローを維持する必要があります。
- A. フォームハンドラー
- B. フォーム
正解：A
解説：
Explanation
Form handlers are also the best option if you need to maintain your current lead flow, such as using your own CRM or lead management system. Form handlers allow you to keep your existing forms and processes, while still capturing the prospect data in Marketing Cloud Account Engagement1. You can also use form handlers to avoid changing the look and feel of your forms, or to comply with any regulations or policies that require you to use your own forms
質問 # 129
管理者はユーザーのパスワードをリセットできます
- A. 偽
- B. 本当
正解：B
解説：
According to the Salesforce documentation, the answer is true. Administrators can reset passwords for users. An administrator is a user who has the highest level of permissions and access in Marketing Cloud Account Engagement, and who can create and manage other users, roles, and settings. An administrator can reset passwords for users in the Admin tab in Marketing Cloud Account Engagement, and they can use different methods, such as:
Reset password for a single user: An administrator can reset the password for a single user by accessing the user record in the User List, and clicking on the Reset Password button. The administrator can then enter a new password for the user, or generate a random password. The administrator can also choose to send an email notification to the user with the new password.
Reset password for multiple users: An administrator can reset the password for multiple users by selecting the users from the User List, and clicking on the Reset Password option in the table actions. The administrator can then enter a new password for the users, or generate a random password. The administrator can also choose to send an email notification to the users with the new password.
質問 # 130
個々のユーザー アカウントに追加できる 3 つのユーザー ロールのセキュリティ制限はどれですか? （答えを 3 つ選んでください。）
- A. ユーザーが送信できるメールの最大数。
- B. ユーザーがインポートできるレコードの最大数。
- C. ユーザーがエクスポートできるプロスペクトの最大数。
- D. ユーザーが手動で削除できるプロスペクトの最大数。
- E. ユーザーが手動で作成できるプロスペクトの最大数。
正解：A、B、C
解説：
Explanation
The three user role security limits that can be added to an individual user account are max number of emails the user can send, max number of records a user can import, and max number of prospects the user can export.
User role security limits are optional settings that allow you to restrict the actions that a user can perform in Marketing Cloud Account Engagement, based on their user role. You can use user role security limits to prevent users from sending too many emails, importing or exporting too many records, or deleting prospects or assets. User role security limits can be applied to individual user accounts or to user roles
質問 # 131
LenoxSoft は、Web サイトの外観と雰囲気を正確に一致させる Marketing Cloud アカウント エンゲージメント ランディング ページを作成したいと考えています。どの方法が最も近い結果を生成しますか?
- A. キャンペーン トラッキング コードを Web サイトに埋め込みます。
- B. フォームの上とフォームの下のコンテンツを使用してレイアウトを作成します
- C. Web サイトから URL を使用してレイアウトをインポートします
- D. Marketing Cloud アカウントエンゲージメントで提供されるストックレイアウトを使用します。
正解：C
解説：
Explanation
The best method to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of your website is to import a layout using a URL from your website. This method allows you to use an existing web page as a template for your landing page, and Marketing Cloud Account Engagement will automatically copy the HTML code, CSS styles, and images from the URL. You can then edit the layout as needed and add Marketing Cloud Account Engagement elements, such as forms or dynamic content
質問 # 132
電子メール送信レポートにおけるハード バウンスとは何を指しますか?
- A. 登録解除ページにアクセスしたためにオプトアウトとしてマークされた見込み客に送信された電子メール。
- B. アドレスが無効であるため、送信者に永久に返送された電子メール。
- C. メールは認識されるが、メールサーバーが一時的に利用できないため送信者に返送されたメール
- D. 認識されたが、受信者のメールボックスがいっぱいであるために送信者に返された電子メール。
正解：B
解説：
Explanation
A hard bounce refers to an email that permanently bounced back to the sender because the address is invalid. A hard bounce occurs when the prospect's email address is incorrect, the domain name does not exist, or the sender is suspected as spam and/or has been blocked7. Marketing Cloud Account Engagement marks prospects with hard bounces as undeliverable and prevents any further email sends to them8. A hard bounce is different from a soft bounce, which is a temporary delivery failure due to reasons such as a full mailbox, a server outage, or a message size limit9. Marketing Cloud Account Engagement retries sending emails to prospects with soft bounces until they are delivered or until they reach five soft bounces, after which they are marked as undeliverable
質問 # 133
LenoxSoft のマーケティング マネージャーは、電子メール リンク www.lenoxsoft.com のクリックがリスト電子メール レポートにカウントされていないことに気付きました。
このリンクの形式に基づくと、なぜ追跡用に書き直さなかったのでしょうか?
- A. リンクは自動的に書き換えられる go.Marketing Cloud Account Engagement com を指す必要があります。
- B. リンクには、自動的に書き換えられる変数タグが設定される必要があります。
- C. リンクには、自動的に書き換えられるワイルドカードが含まれている必要があります。
- D. 自動的に書き換えられるように、リンクは http または https で始まる必要があります。
正解：D
解説：
Explanation
The reason why the email link www.lenoxsoft.com was not re-written for tracking is that the link should start with http or https to be automatically re-written. Marketing Cloud Account Engagement automatically re-writes links in emails to track the clicks and measure the engagement of the recipients. However, Marketing Cloud Account Engagement only re-writes links that start with http or https, as these are the protocols that indicate a web address. The link www.lenoxsoft.com does not have a protocol, so Marketing Cloud Account Engagement does not recognize it as a web address and does not re-write it for tracking. The other options are not relevant for link re-writing. The link does not need to contain a wildcard, point to go.Marketing Cloud Account Engagement.com, or be populated with variable tags to be automatically re-written. These are features that can be used to create dynamic or custom links, but they are not required for link re-writing. References [Link Click Tracking]
質問 # 134
マーケティング ユーザーは、見込み客に新しいホワイトペーパーを送信し、誰が PDF を開いたのかを追跡したいと考えています。
これを達成するための推奨される方法は何ですか?
- A. ホワイトペーパー PDF をコンテンツ ブロックとしてアップロードし、電子メールに添付します。
- B. ホワイトペーパー PDF をコンテンツ ブロックとしてアップロードし、電子メールの本文にリンクします。
- C. ホワイトペーパー PDF をコンテンツ ファイルとしてアップロードし、電子メールの本文にリンクします。
- D. ホワイトペーパー PDF をコンテンツ ファイルとしてアップロードし、メールに添付します。
正解：C
解説：
The recommended way to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF is to upload the whitepaper PDF as a content file and link to it in the body of the email. A content file is a type of file that can be uploaded and stored in the Content Builder, which is a tool that allows marketers to create and manage content assets. A content file can be linked to in the body of an email, which allows prospects to access the file by clicking the link. By linking to a content file, marketers can also track who opens the PDF, as the link will generate a tracking code that records the open activity. Uploading the whitepaper PDF as a content block, attaching it to the email, or embedding it in the email are not recommended ways to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF, as they either do not allow linking, do not allow tracking, or do not display properly. Reference: : Content Files
質問 # 135
IP アドレスをウォームアップする利点は何ですか?
- A. 電子メールの評判を高める
- B. IP ブラックリストへの登録を回避する
- C. 到達性の向上
- D. IP は寒いときはうまく機能しません
正解：A、C
解説：
Warming up an IP address is the process of gradually increasing the volume of emails sent from a new or cold IP address to establish a good reputation with the Internet Service Providers (ISPs) and avoid being blocked or filtered as spam. Warming up an IP address has two main benefits: increasing deliverability and building up email reputation. Increasing deliverability means that your emails have a higher chance of reaching the inbox of your recipients, rather than being rejected, bounced, or sent to the spam folder. Building up email reputation means that your IP address is recognized as a legitimate and trustworthy sender by the ISPs, and that your emails are compliant with the best practices and standards of email marketing
質問 # 136
Marketing Cloud Account Engagement 管理者は、フォームでボット保護を有効にしたいと考えています。
これを達成するには、Marketing Cloud アカウント エンゲージメント フォームのアクションのうち、どの 2 つを実行すればよいでしょうか?
2 つの答えを選択してください
- A. HTTPS を有効にする
- B. 再キャプチャ
- C. 依存フィールド
- D. ハニーポットテクニック
正解：B、D
解説：
According to the Salesforce documentation, the two Marketing Cloud Account Engagement form actions that would accomplish enabling bot protection on their forms are honeypot technique and reCaptcha. Bot protection is a feature that helps prevent automated bots from submitting forms and creating fake prospects. Honeypot technique is a method that uses a hidden field in the form that is not visible to human users, but can be detected by bots. If the hidden field is filled out, the form submission is rejected as a bot submission. reCaptcha is a service that uses a challenge-response test to verify that the form submitter is a human and not a bot. The user can enable either or both of these options in the form settings to add bot protection to their forms. Enabling HTTPS, or Hypertext Transfer Protocol Secure, is a method that encrypts the communication between the user's browser and the web server, but it does not prevent bots from submitting forms. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not prevent bots from submitting forms either. Reference: Salesforce documentation
質問 # 137
ユーザーが電子メールを保存しようとするとエラーが発生します。
電子メールの下書きを正常に保存するには、どの 3 つの項目をチェックする必要がありますか? 3 つの答えを選択してください
- A. 電子メールは動的コンテンツを使用しています
- B. 電子メールには少なくとも 1 つの変数タグが含まれています
- C. 電子メールは一般または特定の送信者を指定します
- D. メールには購読解除リンクが含まれています
- E. メールにはテキスト版が含まれています
正解：C、D、E
解説：
According to the Marketing Cloud Account Engagement Email Basics, there are three mandatory components for an email to be saved in Marketing Cloud Account Engagement: a text version, a sender, and an unsubscribe link. A text version is required for accessibility and deliverability reasons, as some email clients or recipients may not support HTML emails. A sender is required to identify the source of the email and comply with the CAN-SPAM Act. An unsubscribe link is required to allow recipients to opt out of future emails and comply with the GDPR and other privacy regulations. Variable tags, dynamic content, and social posts are optional components that can enhance the personalization and interactivity of the email, but they are not required for saving the email draft.
質問 # 138
Marketing Cloud アカウントエンゲージメントから Salesforce への同期をトリガーする 2 つのプロスペクトアクティビティはどれですか?
2 つの答えを選択してください
- A. フォームの送信
- B. メールを開く
- C. メール配信を停止する
- D. カスタムリダイレクトをクリック
正解：A、B
解説：
Explanation
According to the Salesforce documentation, the two prospect activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce are: A) Submitting a form, and B) Opening an email. A form submission is an activity that occurs when a prospect fills out and submits a Marketing Cloud Account Engagement form or a form handler. An email open is an activity that occurs when a prospect opens an email sent from Marketing Cloud Account Engagement. These two activities will trigger a sync from Marketing Cloud Account Engagement to Salesforce, meaning that the prospect's information and activity data will be updated in Salesforce. A sync from Marketing Cloud Account Engagement to Salesforce happens when a prospect is created or updated in Marketing Cloud Account Engagement, or when a prospect performs a significant activity in Marketing Cloud Account Engagement. Clicking a custom redirect or unsubscribing from email are not activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce, as they are not considered significant activities in Marketing Cloud Account Engagement. A custom redirect is a trackable URL that can be used to measure and report on the clicks of any online content. An unsubscribe is an action that occurs when a prospect opts out of receiving emails from the sender. These two activities will not trigger a sync from Marketing Cloud Account Engagement to Salesforce, unless they are combined with other activities that do trigger a sync, such as submitting a form or opening an email. References: Salesforce documentation
質問 # 139
プロスペクトレコードから [[crm_deleted]] フラグを削除するアクションはどれですか?
- A. 見込み客によるフォームの再送信
- B. Salesforce のレコードの削除を取り消す
- C. プロスペクトレコードの「CRM 削除済み -」のチェックを外す
- D. Marketing Cloud アカウントエンゲージメントのごみ箱からプロスペクトを削除する
正解：B
解説：
Explanation
The [[crm_deleted]] flag is a system field that indicates whether a prospect record has been deleted in Salesforce. The only action that removes this flag from a prospect record is undeleting the record in Salesforce. Re-submitting a form by a prospect, unchecking "CRM Deleted" on the prospect record, or removing the prospect from the Marketing Cloud Account Engagement recycle bin will not remove the flag, as the prospect will still be deleted in Salesforce2. References: 2: [System Fields]
質問 # 140
プロスペクトを手動で作成する場合、どのような情報が必要ですか?
- A. キャンペーン、メールアドレス、フルネーム、プロフィール
- B. キャンペーン、メール、プロフィール、スコア
- C. アカウント、メールアドレス、プロフィール、スコア
- D. キャンペーン、会社、電子メール、スコア
正解：B
解説：
Explanation
https://static1.squarespace.com/static/54359ec1e4b0d2eefcc96bb0/t/5b930f624ae2373f8cb06bad/153636438862
The information that is required when creating a prospect manually is campaign, email, profile, and score. A prospect is a potential customer who has expressed some interest in your products or services, and whose information you have captured in Marketing Cloud Account Engagement. You can create a prospect manually in Marketing Cloud Account Engagement by entering their information in a form, or by importing them from a file. When creating a prospect manually, you need to provide the following information:
* Campaign: The marketing initiative that you use to track the first touch point with the prospect, such as a trade show, a webinar, or a Google Ad. You can select a campaign from the drop-down menu, or use the default campaign that you set in your account settings.
* Email: The email address of the prospect, which is used as the unique identifier for the prospect record.
You need to enter a valid email address for the prospect, or the prospect will not be created.
* Profile: The category that you use to segment your prospects based on their characteristics, such as industry, role, or product interest. You can select a profile from the drop-down menu, or use the default profile that you set in your account settings.
* Score: The numerical value that indicates the level of interest or engagement of the prospect in your products or services. You can enter a score for the prospect, or use the default score of 0 that is assigned to new prospects.
Other information that you can provide when creating a prospect manually are:
* First Name: The first name of the prospect, which can be used for personalization or segmentation.
* Last Name: The last name of the prospect, which can be used for personalization or segmentation.
* Company: The name of the company that the prospect works for, which can be used for reporting or segmentation.
* Website: The URL of the website that the prospect visits or owns, which can be used for tracking or segmentation.
* Assign To: The user that you want to assign the prospect to, who will be responsible for following up with the prospect. You can select a user from the drop-down menu, or use the default user that you set in your account settings.
質問 # 141
フォームがサイト上でどの程度成功しているか、またはアクティブであるかを確認できるレポートは何ですか?
- A. ランディング ページ レポート
- B. フォームレポート
- C. 上記のいずれにも該当しない
- D. 変換レポート
- E. キャンペーンレポート
正解：B
解説：
Explanation
Form reports show the performance and activity of your Marketing Cloud Account Engagement forms, which are web forms that capture prospect information. You can use form reports to see how many prospects have viewed, completed, or started but not completed your forms, as well as the conversion rate and average time to complete. You can also drill down into individual form submissions and view the prospect's details and activities. References: [Form Reports], [View Form Reports]
質問 # 142
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Marketing-Cloud-Account-Engagement-Specialist日本語試験問題無料PDFダウンロード 最近更新された問題です：https://www.jpntest.com/shiken/Marketing-Cloud-Account-Engagement-Specialist-JPN-mondaishu