最新のPardot-Consultant試験問題集でSalesforce試験にはトレーニングを提供しています
合格できるSalesforce Salesforce Certified Pardot ConsultantのPDF問題集は最近更新された255問あります
Salesforce Certified Pardot Consultant試験は、リードの生成・管理、Eメールマーケティング、リードの育成・評価、レポートおよび分析など、様々なトピックを扱う試験です。この認定を取得するには、マーケティング自動化のベストプラクティスについての理解が求められるとともに、Pardotキャンペーンの設定や管理に必要な技術的スキルを持っていることが必要とされています。
質問 # 66
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
- A. Create a completion action on the "Request a Demo" form with the action to assign to user.
- B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
- C. Export the form submission report and import, assigning to the correct user upon import.
- D. Run an automation rule to assign based on the "Request a Demo" submission and State field.
正解：D
質問 # 67
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?
- A. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
- B. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
- C. Create the form in the first BU, then export the form and import it into each of the other two BUs.
- D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
正解：C
質問 # 68
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?
- A. Enable custom field creation via the Salesforce Connector.
- B. Manually create and map custom fields in Pardot.
- C. Import .CSV file containing custom field data into Pardot.
- D. Import leads and contacts from Salesforce into Pardot.
正解：B
解説：
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5
質問 # 69
Which one is Pardot Video Connector
- A. YouTube
- B. Vimeo
- C. Wistia
- D. Dailymotion
正解：C
質問 # 70
How many variations of Dynamic Content it is possible to create
- A. A-C (3)
- B. A/B (2)
- C. A-Z (25)
- D. 0
正解：C
質問 # 71
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:
- A. Identify the currently mailable and unmailable prospects in their current email provider.
- B. The date LenoxSoft last compared data between the email provider and Salesforce.
- C. When was the last time a prospect was emailed in their current email provider.
- D. How many emails a month were sent from the current email provider
正解：A、C
質問 # 72
LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
- B. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- C. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
- D. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
正解：A
質問 # 73
You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]
- A. Automation Rule
- B. Dynamic List
- C. Completion Action
- D. Segmentation Rule
正解：A
質問 # 74
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
- A. Create a special campaign to track pricing page views.
- B. Create a Dynamic List based on page view to segment automatically
- C. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
- D. Create a form with a Completion Action to send a pricing sheet.
正解：C
質問 # 75
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Pardot Administrator wants to enable person accounts and understand how this configuration affects the syncing from Pardot to Salesforce. Given default Pardot and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
- A. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with contact and account.
- B. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account.
- C. The Salesforce person account record will only sync with the prospect record in Pardot.
- D. The Salesforce contact level and account level fields will only sync with prospect fields in Pardot.
正解：B
質問 # 76
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?
- A. Enable custom field creation via the Salesforce Connector.
- B. Manually create and map custom fields in Pardot.
- C. Import .CSV file containing custom field data into Pardot.
- D. Import leads and contacts from Salesforce into Pardot.
正解：B
解説：
https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5
質問 # 77
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
- A. Automation rule
- B. Completion action
- C. Custom redirect
- D. Page action
正解：D
質問 # 78
LenoxSoft has a service portal for customers. A Pardot page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
- A. Automation rules with attended webinar and remove action
- B. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
- C. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
- D. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
- E. Automation Rule with blank critera and add action &
正解：E
質問 # 79
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend
- A. Static list
- B. Test list
- C. Static list or Dynamic, both list can be used
- D. Dynamic list
正解：C
質問 # 80
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
- B. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
- C. Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
- D. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
正解：D
質問 # 81
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score
- A. CDBA
- B. ABDC
- C. CDAB
- D. CBDA
正解：A
質問 # 82
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form - B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
正解：C
質問 # 83
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
- B. Create an engagement program to send educational content and notify sales if they engage.
- C. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
- D. Send the prospects a monthly newsletter with product demos or free trial offers.
正解：A
質問 # 84
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Pardot administrator wants to send each prospect a series of nurture emails when their sales rep updates their
"Status" field to "Nurture." The administrator wants to automate this entirely inside of Pardot.
How should this workflow be automated?
- A. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Pardot > Create a list from import > Add as recipient list on engagement program
- B. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
- C. Create a CRM Visible list in Pardot > Have sales also add these "Nurture" leads to that list in Salesforce
> Create an automation rule to send email based on list membership - D. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
正解：B
質問 # 85
There is Custom Field Type in Pardot called CRM User
- A. False
- B. True
正解：B
質問 # 86
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
- A. Account-to-Opportunity Matching
- B. Primary - Campaign Source Attribution
B, Einstein Attribution - C. First Touch Model
正解：C
質問 # 87
Wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
- B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
- C. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
- D. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.
正解：C
質問 # 88
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Pardot?
- A. Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- B. Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- C. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- D. Pardot custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
正解：B
質問 # 89
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